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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

How Social Media Fits into Your Content Marketing Strategy

For most marketers, content marketing is the next big challenge. Like SEO and social media in the past, developing a solid content marketing strategy and...

Content Marketing

Adblocking is Increasing....a new opportunity for Content Marketers

I just read some new research by an organization called PageFair that discusses the rapid adoption of Ad blocking software and it's effect on retail sales...

Content Marketing

Understanding Content Marketing: Quickly and Easily

This post will help you understand the basics of Content Marketing.  It isn't rocket science.  Here are some quick stats to kick us off.  Quick Stats 70% of...

Content Marketing

How to Implement a Long-Tail Search Strategy to Gain Eyeballs

In his groundbreaking book The Long Tail, author Chris Anderson took a long-held marketing concept and stood it on its head. He argued that online sales of...

Content Marketing

To Segment or Not to Segment: We Weigh the Pros and Cons

When is segmentation a smart approach for marketers? When is it not the best way to go? Like Hamlet debating his fate, marketing chiefs have to decide whether...

Content Marketing

Content Marketing Question of the Week: How Do I Best Solicit Customer Stories?

Gathering stories and content from your customers, clients and potentially prospects is an incredibly powerful content marketing strategy.  By leveraging...

Content Marketing

The Power of Letting your Customers Talk

People love to talk.  They love to talk about their kids, their alma mater, their favorite sports teams, the last episode from Suits or their last meal. Does...

Content Marketing

Best of the Web: Resources to Make Editorial Planning Easier

I will admit I’ve been around the block a few times. But even for someone like me, it’s hard to imagine a time before the Internet. I mean, who remembers using...

Content Marketing

We Don't Need No Stinking Images

Excuse the bad movie pun but I couldn't resist. In a world obsessed with images and video I'm afraid we often forget the power of words.  I recently read a...