What do you trust more -- a brand’s online marketing campaign or a friend’s opinion about a brand? If you said your friend’s opinion, you wouldn’t be alone. ...
What do you trust more -- a brand’s online marketing campaign or a friend’s opinion about a brand? If you said your friend’s opinion, you wouldn’t be alone. According to Nielsen’s 2012 Global Trust in Advertising report, 36 percent of those polled trust online video ads and ads on social networks, while 92 percent trust recommendations from people they know. That 36 percent is a frightening number for marketing and advertising professionals, but what if there was a way to...
What do you trust more -- a brand’s online marketing campaign or a friend’s opinion about a brand? If you said your friend’s opinion, you wouldn’t be alone. According to Nielsen’s 2012 Global...
Now that Chris Moody has been at Compendium for a little over a month, we should probably officially introduce him! Chris understands the challenges of content...
Now that Chris Moody has been at Compendium for a little over a month, we should probably officially introduce him! Chris understands the challenges of content marketing. Before joining Compendium, Chris Moody worked at Red Hat - a rapidly growing technology company. As most companies are aware, content is always in demand. Multiply the number of business units by the number of business topics by the number of stages in your funnel and you'll see that you need a massive...
Now that Chris Moody has been at Compendium for a little over a month, we should probably officially introduce him! Chris understands the challenges of content marketing. Before joining Compendium,...
Your interactions with potential buyers have likely gotten more challenging. After all, prospects are now in control when it comes to finding information online...
Your interactions with potential buyers have likely gotten more challenging. After all, prospects are now in control when it comes to finding information online as they conduct research and consider their purchase options. And they are tuning out the companies that interrupt them with irrelevant content and messages. To connect with potential buyers, smart marketers develop marketing personas based on a range of information they can gather about their target audience,...
Your interactions with potential buyers have likely gotten more challenging. After all, prospects are now in control when it comes to finding information online as they conduct research and...
Business-to-business marketing presents countless challenges for today's marketer. Allow us to present a few brands that have not only been successful, but have...
Business-to-business marketing presents countless challenges for today's marketer. Allow us to present a few brands that have not only been successful, but have even been able to successfully implement a user-generated content experience. Xerox Xerox launched Chief Optimist in the Apple App Store in November 2012. The application is essentially a digital publication that targets senior decision makers at large enterprises. The publication features content from influential...
Business-to-business marketing presents countless challenges for today's marketer. Allow us to present a few brands that have not only been successful, but have even been able to...
Developing a video content marketing strategy, if done right, can drive awareness, leads and sales. Here are the top five tips from the Content Marking...
Developing a video content marketing strategy, if done right, can drive awareness, leads and sales. Here are the top five tips from the Content Marking Institute (CMI) on how to execute on that strategy and how to make the videos engaging, effective and easy to develop. 1: One video is not enough. Don’t put all your time, energy and—most important—money into one Academy Award-winning video. If that one fails, you’ve wasted an opportunity. Instead, create three to five videos...
Developing a video content marketing strategy, if done right, can drive awareness, leads and sales. Here are the top five tips from the Content Marking Institute (CMI) on how to execute on...
There is nothing sadder than an unattended or dated blog. When a visitor encounters a blog that hasn’t been updated in months (or even years!), it can create...
There is nothing sadder than an unattended or dated blog. When a visitor encounters a blog that hasn’t been updated in months (or even years!), it can create the image of a dull or inattentive company. On the other hand, by having consistent, informational and interesting blog posts, you can advance your marketing goals and increase the time a visitor spends on your site. A consistent and well-prepared blogging strategy can also help create audience and traffic from your...
There is nothing sadder than an unattended or dated blog. When a visitor encounters a blog that hasn’t been updated in months (or even years!), it can create the image of a dull or...
“Do you know where you are? You’re in the jungle, baby!” The jungle that is, Content Marketing World, this week in Cleveland, OH. Hosted by Content Marketing...
“Do you know where you are? You’re in the jungle, baby!” The jungle that is, Content Marketing World, this week in Cleveland, OH. Hosted by Content Marketing Institute, the show brought together more than 1,700 attendees from 40+ countries. CMI Founder Joe Pulizzi highlighted advance research findings from the annual CMI/MarketingProfs Content Marketing Budgets Report, which will be released next month. The most effective tactics cited by survey respondents are: In person...
“Do you know where you are? You’re in the jungle, baby!” The jungle that is, Content Marketing World, this week in Cleveland, OH. Hosted by Content Marketing Institute, the show brought together more...
Here @Compenidum our customer base is almost an even split between Business-to-Business marketers and Business-to-Consumer Marketers. From this vantage point...
Here @Compenidum our customer base is almost an even split between Business-to-Business marketers and Business-to-Consumer Marketers. From this vantage point we have a great opportunity to measure success of a large number of companies who are executing well on their B2B Content Strategy and compare that to their B2C counterparts. You might be surprised to find that the differences are narrowing. Historically, B2B was all about the relationship at an individual level and...
Here @Compenidum our customer base is almost an even split between Business-to-Business marketers and Business-to-Consumer Marketers. From this vantage point we have a great opportunity to measure...
“Have you ever been in a conversation at a party when someone across the room brings up your name?” writes Justin Williams at ClickZ . “You suddenly shift your...
“Have you ever been in a conversation at a party when someone across the room brings up your name?” writes Justin Williams at ClickZ . “You suddenly shift your attention to that person, evaluating whether or not more attention is required. Is someone asking for your attention, talking about you or merely discussing someone else with the same name?” Incorporating effective personalization is an excellent way to increase engagement. But it’s more than just including a name....
“Have you ever been in a conversation at a party when someone across the room brings up your name?” writes Justin Williams at ClickZ . “You suddenly shift your attention to that person, evaluating...
