Content marketing is the latest buzz in our industry, and for good reason. Times have changed. Consumers have changed. We demand more from brands than a quality...
Content marketing is the latest buzz in our industry, and for good reason. Times have changed. Consumers have changed. We demand more from brands than a quality product when it comes to earning our trust. We demand interaction and personality. Retail is where we saw early and groundbreaking adoption of content marketing. Brands such as Zappos and Patagonia have created massive and fiercely loyal customers bases by simply giving their customers what they want: content. ...
Content marketing is the latest buzz in our industry, and for good reason. Times have changed. Consumers have changed. We demand more from brands than a quality product when it comes to earning...
Blogging is an essential part of most content marketing plans. For blogging beginners, writing titles of blog posts can sometimes be more difficult than writing...
Blogging is an essential part of most content marketing plans. For blogging beginners, writing titles of blog posts can sometimes be more difficult than writing the blog posts themselves. After all, the body of a blog can be written in a manner similar to the format of print stories found in newspapers and magazines; blog titles, however, rarely benefit from mimicking the snappy headlines and playfully punny heds found in those same publications. By following these tips,...
Blogging is an essential part of most content marketing plans. For blogging beginners, writing titles of blog posts can sometimes be more difficult than writing the blog posts themselves. After...
Measuring content marketing is a huge task, and how you approach content measurement will vary based on your goals and the marketing tools you use. That being...
Measuring content marketing is a huge task, and how you approach content measurement will vary based on your goals and the marketing tools you use. That being said, there is a general approach to measuring content marketing that is applicable no matter what your situation is. In the video above, I walk through what you need to know and why you need to know it. Enjoy the video, and be sure to check out our webinar replay on content marketing metrics for a deeper dive. ...
Measuring content marketing is a huge task, and how you approach content measurement will vary based on your goals and the marketing tools you use. That being said, there is a general approach to...
Time. Effort. Financial resources. You pour them all into your website so that when someone visits, the experience will be everything you want it to be—solid...
Time. Effort. Financial resources. You pour them all into your website so that when someone visits, the experience will be everything you want it to be—solid information that is logically organized, pleasing to the eye and easy to navigate. Unfortunately, that’s not always the case. We all have our own pet peeves, but here are 9 surefire ways to turn any user off: 1. Load slow. We live in a “want it now” culture. When people visit your site, they want to see it. Now. Load...
Time. Effort. Financial resources. You pour them all into your website so that when someone visits, the experience will be everything you want it to be—solid information that is logically organized,...
Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer, Content Marketing Manager, at Brainshark, a leading sales enablement platform provider. For...
Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer, Content Marketing Manager, at Brainshark, a leading sales enablement platform provider. For more insights from Brendan, visit the Brainshark Ideas Blog. Sales enablement is certainly a hot topic right now for B2B organizations. It seems everyone is looking for new ways to increase sales productivity and effectiveness. The question is: How? As Jim Ninivaggi of SiriusDecisions points out, the concept of sales...
Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer, Content Marketing Manager, at Brainshark, a leading sales enablement platform provider. For more insights from Brendan, visit the...
What do you trust more -- a brand’s online marketing campaign or a friend’s opinion about a brand? If you said your friend’s opinion, you wouldn’t be alone. ...
What do you trust more -- a brand’s online marketing campaign or a friend’s opinion about a brand? If you said your friend’s opinion, you wouldn’t be alone. According to Nielsen’s 2012 Global Trust in Advertising report, 36 percent of those polled trust online video ads and ads on social networks, while 92 percent trust recommendations from people they know. That 36 percent is a frightening number for marketing and advertising professionals, but what if there was a way to...
What do you trust more -- a brand’s online marketing campaign or a friend’s opinion about a brand? If you said your friend’s opinion, you wouldn’t be alone. According to Nielsen’s 2012 Global...
Now that Chris Moody has been at Compendium for a little over a month, we should probably officially introduce him! Chris understands the challenges of content...
Now that Chris Moody has been at Compendium for a little over a month, we should probably officially introduce him! Chris understands the challenges of content marketing. Before joining Compendium, Chris Moody worked at Red Hat - a rapidly growing technology company. As most companies are aware, content is always in demand. Multiply the number of business units by the number of business topics by the number of stages in your funnel and you'll see that you need a massive...
Now that Chris Moody has been at Compendium for a little over a month, we should probably officially introduce him! Chris understands the challenges of content marketing. Before joining Compendium,...
Your interactions with potential buyers have likely gotten more challenging. After all, prospects are now in control when it comes to finding information online...
Your interactions with potential buyers have likely gotten more challenging. After all, prospects are now in control when it comes to finding information online as they conduct research and consider their purchase options. And they are tuning out the companies that interrupt them with irrelevant content and messages. To connect with potential buyers, smart marketers develop marketing personas based on a range of information they can gather about their target audience,...
Your interactions with potential buyers have likely gotten more challenging. After all, prospects are now in control when it comes to finding information online as they conduct research and...
Business-to-business marketing presents countless challenges for today's marketer. Allow us to present a few brands that have not only been successful, but have...
Business-to-business marketing presents countless challenges for today's marketer. Allow us to present a few brands that have not only been successful, but have even been able to successfully implement a user-generated content experience. Xerox Xerox launched Chief Optimist in the Apple App Store in November 2012. The application is essentially a digital publication that targets senior decision makers at large enterprises. The publication features content from influential...
Business-to-business marketing presents countless challenges for today's marketer. Allow us to present a few brands that have not only been successful, but have even been able to...
