X

The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Get Real (Time) to Better Connect with Prospective Buyers

Your interactions with potential buyers have likely gotten more challenging. After all, prospects are now in control when it comes to finding information online...

Content Marketing

Best B2B User-Generated Campaigns

Business-to-business marketing presents countless challenges for today's marketer. Allow us to present a few brands that have not only been successful, but have...

Content Marketing

Video 101: The Basics of Video Content

Developing a video content marketing strategy, if done right, can drive awareness, leads and sales. Here are the top five tips from the Content Marking...

Content Marketing

8 Simple Ways to Keep Your Blog Fresh

There is nothing sadder than an unattended or dated blog. When a visitor encounters a blog that hasn’t been updated in months (or even years!), it can create...

Content Marketing

10 Takeaways from Content Marketing World and How to Measure Your Effectiveness

“Do you know where you are? You’re in the jungle, baby!” The jungle that is, Content Marketing World, this week in Cleveland, OH. Hosted by Content Marketing...

Content Marketing

Content Marketing Question of the Week: What's the difference between B2B vs. B2C Content Marketing?

Here @Compenidum our customer base is almost an even split between Business-to-Business marketers and Business-to-Consumer Marketers.    From this vantage point...

Content Marketing

The Power of Personalization

“Have you ever been in a conversation at a party when someone across the room brings up your name?” writes Justin Williams at ClickZ . “You suddenly shift your...

Content Marketing

Web Metrics That Matter for Content

Measuring your content analytics is a crucial part of content marketing. If you’re not measuring how your content performs then you will never know if you are...

Content Marketing

Are you the company CNO?

Every company has one, a Chief Nag Officer (CNO). You know them. They are the person desperately trying to ensure the company content marketing strategy is...