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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Reuse Content to Deliver on the Promise of One-to-One Communications

We’ve all heard the call: as a marketer, you need to deliver on the promise of one-to-one communications by delivering the right information to the right person...

Content Marketing

How to Power Your Sales Funnel With Video Content

Editor's Note: Today's post comes courtesy of Jon Spenceley, the Community Marketing Manager at Vidyard. He's passionate about helping companies get the most...

Content Marketing

What is Retail Content Marketing?

Content marketing is the latest buzz in our industry, and for good reason. Times have changed. Consumers have changed. We demand more from brands than a quality...

Content Marketing

Three Fail-Proof Blog Post Title Tips

Blogging is an essential part of most content marketing plans. For blogging beginners, writing titles of blog posts can sometimes be more difficult than writing...

Content Marketing

Content Marketing Question of the Week: How Do I Measure Content Marketing?

Measuring content marketing is a huge task, and how you approach content measurement will vary based on your goals and the marketing tools you use.  That being...

Content Marketing

Your Website: What NOT to Do

Time. Effort. Financial resources. You pour them all into your website so that when someone visits, the experience will be everything you want it to be—solid...

Content Marketing

The 4 As of Sales Enablement Content Success

Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer, Content Marketing Manager, at Brainshark, a leading sales enablement platform provider. For...

Content Marketing

Best Examples of Successful User-Generated B2C Content

What do you trust more -- a brand’s online marketing campaign or a friend’s opinion about a brand?   If you said your friend’s opinion, you wouldn’t be alone.  ...

Content Marketing

Chris Moody joins Compendium as VP of Marketing

Now that Chris Moody has been at Compendium for a little over a month, we should probably officially introduce him! Chris understands the challenges of content...