One of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion. However, when you drill...
One of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion. However, when you drill down into organizational processes, oftentimes content efforts are duplicated because there aren't clearly defined content strategies. In fact, only 44% of B2B marketers claim to have a documented content strategy. What many marketers need to realize is that content marketing is a marathon and not a sprint. You need to...
One of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion. However, when you drill down into organizational processes,...
A/B testing is just what it sounds like ... you randomly deliver one of two options of your online content to your audience to see which option performs...
A/B testing is just what it sounds like ... you randomly deliver one of two options of your online content to your audience to see which option performs better. At its core, A/B testing is actionable data: It gives you metrics by which to create better content. A/B testing is not just something for large companies either; small business should be A/B testing, as well. All content marketing strategies should be testing their approach constantly. One of the benefits of...
A/B testing is just what it sounds like ... you randomly deliver one of two options of your online content to your audience to see which option performs better. At its core, A/B testing is...
The marketing world continues to buzz on the importance of content marketing. There is no doubt that content marketing must be a part of any brand strategy in...
The marketing world continues to buzz on the importance of content marketing. There is no doubt that content marketing must be a part of any brand strategy in the digital age. That said, things are never as easy as you would hope. How do you create, manage, distribute and optimize all of that content with limited resources? It starts with workflow, and here are three quick tips for establishing a solid foundation to build on: Define roles and responsibilities before...
The marketing world continues to buzz on the importance of content marketing. There is no doubt that content marketing must be a part of any brand strategy in the digital age. That said, things are...
The Content Marketing Institute, the people behind CCO magazine, Content Marketing World and more, honored this year’s winners in the 2013 Content...
The Content Marketing Institute, the people behind CCO magazine, Content Marketing World and more, honored this year’s winners in the 2013 Content Marketing Awards. Among the winners is Cvent, one of Compendium’s customers, who took home the award for Best Overall Corporate Blog. It’s always nice to win awards, but it’s always nicer to see a customer’s successful implementation of a corporate content marketing strategy. And Cvent, a world leader in online event...
The Content Marketing Institute, the people behind CCO magazine, Content Marketing World and more, honored this year’s winners in the 2013 Content Marketing Awards. Among the winners is Cvent,...
Editor's Note: Today’s blog post comes courtesy of Candyce Edelen, CEO of PropelGrowth, a B2B financial services marketing firm in Princeton, NJ. She works...
Editor's Note: Today’s blog post comes courtesy of Candyce Edelen, CEO of PropelGrowth, a B2B financial services marketing firm in Princeton, NJ. She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. Candyce has spent the last 14 years in financial services, particularly in the area of securities trading and investment banking. For most marketers,...
Editor's Note: Today’s blog post comes courtesy of Candyce Edelen, CEO of PropelGrowth, a B2B financial services marketing firm in Princeton, NJ. She works primarily with financial technology firms to...
Podcasting have been around for a long time – iTunes began distributing podcasts the same year that Facebook registered the facebook.com URL (2005). It has...
Podcasting have been around for a long time – iTunes began distributing podcasts the same year that Facebook registered the facebook.com URL (2005). It has been around so long, in fact, that sometimes podcasting is ignored as a content marketing tool in favor of newer products. As one of the early Web 2.0 mediums, podcasting has seen the rise and growth of sites like Twitter, YouTube, Pinterest, Google+, Facebook and more, and is still a viable option for content...
Podcasting have been around for a long time – iTunes began distributing podcasts the same year that Facebook registered the facebook.com URL (2005). It has been around so long, in fact,...
It’s an easy decision to arrive at to start creating content. All the research is there for you to see that one of the smartest things you can be doing for...
It’s an easy decision to arrive at to start creating content. All the research is there for you to see that one of the smartest things you can be doing for your brand is creating exciting, timely and relative content. The problem is the step that comes after “Let’s create content!” Understanding what your brand needs to talk about and who to talk to can feel like a daunting problem to have to solve. Creating personae for your brand can help to solve that problem, but way...
It’s an easy decision to arrive at to start creating content. All the research is there for you to see that one of the smartest things you can be doing for your brand is creating exciting, timely...
As a B2B marketer, the tactics you employ to distribute your message to prospects and customers on social channels has to come from a credible source, serve a...
As a B2B marketer, the tactics you employ to distribute your message to prospects and customers on social channels has to come from a credible source, serve a particular (and sometimes niche) need and have longevity. One of the best tools in your arsenal, for several reasons, is LinkedIn. Here are just a few ways B2B companies are using LinkedIn in their marketing efforts: LinkedIn company pages allow brands to engage directly with customers and prospects through blog...
As a B2B marketer, the tactics you employ to distribute your message to prospects and customers on social channels has to come from a credible source, serve a particular (and sometimes niche) need...
A content marketing strategy has many moving pieces including blogs, social content, email, graphics, paid syndication, etc. An effective content...
A content marketing strategy has many moving pieces including blogs, social content, email, graphics, paid syndication, etc. An effective content marketing strategy measures the successes and failures of all the moving pieces through content analytics. Content analytics, as a whole, is not a new concept. What is new, however, is the level of detail a content analytics report provides savvy marketers -- targeted personas, segmentation, personalization and product...
A content marketing strategy has many moving pieces including blogs, social content, email, graphics, paid syndication, etc. An effective content marketing strategy measures the successes and...
