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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Content Workflow: Getting Started

  The marketing world continues to buzz on the importance of content marketing. There is no doubt that content marketing must be a part of any brand strategy in...

Content Marketing

How the CMI Best Overall Corporate Blog Winner Utilized Compendium’s Platform

      The Content Marketing Institute, the people behind CCO magazine, Content Marketing World and more, honored this year’s winners in the 2013 Content...

Content Marketing

5 Steps to Feed the Content Beast

Editor's Note: Today’s blog post comes courtesy of Candyce Edelen, CEO of PropelGrowth, a B2B financial services marketing firm in Princeton, NJ. She works...

Content Marketing

The Case for Using Podcasts in Your Content Marketing Strategy

  Podcasting have been around for a long time – iTunes began distributing podcasts the same year that Facebook registered the facebook.com URL (2005). It has...

Content Marketing

Creating Content Topics For Your Target Personae

  It’s an easy decision to arrive at to start creating content. All the research is there for you to see that one of the smartest things you can be doing for...

Content Marketing

How B2B is Using LinkedIn

  As a B2B marketer, the tactics you employ to distribute your message to prospects and customers on social channels has to come from a credible source, serve a...

Content Marketing

What is Content Analytics & Who Needs It?

      A content marketing strategy has many moving pieces including blogs, social content, email, graphics, paid syndication, etc. An effective content...

Content Marketing

Content Marketing Question of the Week: What are the Benefits of Mobile Content Marketing?

      These days you can't put together a marketing strategy without having mobile in mind. Global mobile usage continues to grow year over year, with a recent...

Content Marketing

Is your product compatible with Wordpress responsive?

At the beginning of the year, Wordpress joined the world of responsive design. With your website being viewed on multiple devices (be it your phone, computer or...