Founded in 1890, Penn Foster has been a leader in career-focused distance and hybrid learning for over 125 years. More than 13 million people have enrolled in...
Founded in 1890, Penn Foster has been a leader in career-focused distance and hybrid learning for over 125 years. More than 13 million people have enrolled in their College, Career School and High School to further their education and learn advanced skills to better position them for life success. Today, they have over 133,000 active students in programs focusing on high growth, in-demand fields like Veterinary Technician, Business, Medical Billing and Coding, HVACR...
Founded in 1890, Penn Foster has been a leader in career-focused distance and hybrid learning for over 125 years. More than 13 million people have enrolled in their College, Career School and High...
Consumers are using more devices than ever before to compare and research even more products. As a result, the path to purchase is becoming increasingly complex...
Consumers are using more devices than ever before to compare and research even more products. As a result, the path to purchase is becoming increasingly complex for marketers to understand. Every shopper follows a very different route to purchase to the person before them and so in order to create effective marketing campaigns, marketers must have a strong understanding of the individual customer. For marketers working in online fashion, competition is particularly prevalent...
Consumers are using more devices than ever before to compare and research even more products. As a result, the path to purchase is becoming increasingly complex for marketers to understand....
Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Today many companies are running site and...
Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Today many companies are running site and email retargeting programs to capture net new prospects and nurture existing leads. Site retargeting allows you to convert the 95%+ of prospects who leave your site on their first visit without filling out a form. Email retargeting is a newer tactic which allows you to serve display ads across the web to your email list users,...
Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Today many companies are running site and email retargeting programs to capture net new...
It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both...
It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. While it’s been compared to other evolved channels—such as TV and radio—the special appeal of providing a means of “talking back” allows for a evocative, mutually beneficial dialogue rooted in the most precious (and scary) marketing asset: Customer opinion. The above is an excerpt from our new...
It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. While it’s...
Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and creative...
Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and creative coaching. She's a bit of a data nerd and loves seeing how pieces of the informational puzzle come together to paint a creative picture. You can catch Katrina or read her insights on kick-starting creativity at @creativekatrina. The game of brainstorming is changing. You need a way to quickly develop nimble, real-time...
Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and creative coaching. She's a bit of a data nerd and...
Today’s post comes courtesy of Sean Callahan, Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still....
Today’s post comes courtesy of Sean Callahan, Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still. They must run to stay up on new marketing technologies, and they hustle to stay ahead of their competitors – all the while trying to leap over the new hurdles that stand in their way. The digital world has made marketing more complex, but at the same time new marketing technologies have provided effective ways to reach...
Today’s post comes courtesy of Sean Callahan, Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still. They must run to stay up on new marketing...
Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. For both small and...
Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. For both small and large businesses, the content you create is the main bridge connecting your brand to your customer. Last week, the hot topic of the Social Media Marketing World gathering in sunny San Diego was the critical importance of strong content marketing that captures and converts your customer. Captivating, concise, and...
Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. For both small and large businesses, the content you create...
Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed. It's about cultivating and...
Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed. It's about cultivating and delivering a strategic brand message, attracting the right people to your business, and turning them into customers. Despite these constants, the way we practice marketing has changed dramatically. In the past, marketers used traditional advertising to deliver their message and lure a captivated (and less distracted)...
Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed. It's about cultivating and delivering a strategic brand...
Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as...
Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as to stay relevant in a competitive landscape. Marketers have access to technology and tools that help organize and distribute this content, but identifying, developing and planning the most appropriate assets intended for customer consumption can be daunting if there is no solid content marketing strategy in place. All...
Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as to stay relevant in a competitive...
