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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Give Your Content Marketing a Boost with Social Keywords

Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information...

Content Marketing

Use a Content Audit as the Key to Crafting Your Content Marketing Strategy

Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content...

Content Marketing

Why You Need A Content Marketing Strategy For Your Blog And Social Media Posts

In today’s digital marketing landscape, a growing number of social media platforms and channels are competing for a limited number of marketing resources. Many...

Content Marketing

How To Create A White Paper That Converts

White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that...

Content Marketing

4 Content Ideas to Take From Your Events

Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel...

Content Marketing

Taking Your Content the Extra Mile By Marketing to Marketers, Earning Trust, and Mastering the Big Three

With many not-so-successful ABM implementations, an overload of Pokemon Go content, and increasing obstacles because of ad blockers it’s not surprising so many...

Content Marketing

How to Find Hidden Treasures That Will Invigorate Your Content Marketing

With months of planning, it’s time to take a step back reflect on all of our hard work. With all of the long hours and excitement at this time of the year, we...

Content Marketing

Pause Your Holiday Playlist. It’s Time for Content Pros!

The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some...

Content Marketing

5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a...