Content creators should present their messaging in as clear, effective, and simple terms as they can. Visuals can help tremendously in this by quickly catching your audience’s eye and holding their attention. They can also make a strong impression and convey a message that resonates with your audience.
Some content creators, writers, and designers submit their work to editors with trepidation. However, editors serve a vital role in the content creation process. Flexibility and openness are keys to working with them and strengthening the end results.
While before, B2B marketing sought a more professional and business-like tone, while B2C could try to be flashier and evoke more emotion. Now, though, the walls between B2B and B2C have come crumbling down. Learn four ways to make your B2B content more like B2C to engage more customers.
Some of the first forms of branded advertising were flowers and fruits. Even in digital marketing, we still use food-related language — hoping audiences will “consume” our products if we match their “taste" in content and branding.