You can stretch your content marketing budget by covering a single event or piece of content across multiple channels. For instance, the following video...
You can stretch your content marketing budget by covering a single event or piece of content across multiple channels. For instance, the following video interview with Jonathan Kranz (@jonkranz) of Kranz Communications was filmed at Content Marketing World this year. Now it is on Compendium’s video channels, on our blog and we will be sending it to social channels, as well. Other ways to get the most out of your content is to cover broad topics in segments. Break down complex...
You can stretch your content marketing budget by covering a single event or piece of content across multiple channels. For instance, the following video interview with Jonathan Kranz (@jonkranz)...
It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report. The report, penned by internal Times’...
It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report. The report, penned by internal Times’ staffers, is a scathing indictment and a “pulling back of the curtain” on a venerable American institution that finds itself struggling to live and thrive in the digital world – a world that’s not exactly breaking news, either. It’s not as if the digital trend came up on the Times and caught them by surprise. Or maybe it...
It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report. The report, penned by internal Times’ staffers, is a scathing indictment and...
Editor's Note: Today's post comes courtesy of Rachel Metscher, the director of content marketing at ICF Internationa, where she's responsible helping her...
Editor's Note: Today's post comes courtesy of Rachel Metscher, the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation. Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. In a...
Editor's Note: Today's post comes courtesy of Rachel Metscher, the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value,...
Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize. And even when you do create...
Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize. And even when you do create cool brand videos loved by your team and audiences alike, you want to make sure that you can understand the video’s performance. (After all, you’re data driven!) Data! Metrics! These are pesky words that often seem to crush video marketing dreams. Because no matter how many creative, terrific brand videos you put out...
Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize. And even when you do create cool brand videos loved by your team...
Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about...
Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. This is an adaptation from the book“The Seven Habits of Highly Effective People”. So you wrote an amazing post and it’s time to get it out to the world. Your article has case studies, statistics, and even a testimonial from someone...
Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting...
Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. This is an adaptation from the book “The Seven Habits of Highly Effective People”. We all have principles - driving forces within us that are motivation for why we act the way we do. When faced with decisions, we resort to our...
Editor's Note: Today's post comes courtesy of Seth Lieberman, founder and CEO of SnapApp. SnapApp’s content marketing platform gives marketers the power to...
Editor's Note: Today's post comes courtesy of Seth Lieberman, founder and CEO of SnapApp. SnapApp’s content marketing platform gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. Ok,...
Editor's Note: Today's post comes courtesy of Seth Lieberman, founder and CEO of SnapApp. SnapApp’s content marketing platform gives marketers the power to generate leads and drive revenue by...
Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....
Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. (e.g., IDC, Kenan Systems, Prospero (mZinga) and Millipore). As brands become savvier about...
Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of...
Editor's Note: Today’s post comes courtesy of DeShelia Spann, digital marketing strategist at Eaton, a power management company. DeShelia is focused on driving...
Editor's Note: Today’s post comes courtesy of DeShelia Spann, digital marketing strategist at Eaton, a power management company. DeShelia is focused on driving customer engagement and brand awareness through campaign-driven nurture programs and social engagements. She’s a strategist with a specialty in digital, social media and email marketing. Her innovative approach to solving complex marketing challenges has delivered powerful results for her clients and garnered the...
Editor's Note: Today’s post comes courtesy of DeShelia Spann, digital marketing strategist at Eaton, a power management company. DeShelia is focused on driving customer engagement and brand awareness...
