Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24, a cloud-based webinar platform. This post is...
Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24, a cloud-based webinar platform. This post is Part 1 of a 2-part series. Webinars are one of the most important tools for marketers to drive demand and nurture new leads. As prospects increasingly self-educate through the buying cycle, webinars have become a primary source of information that buyers turn to before making a purchase decision. And the effectiveness of...
Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24, a cloud-based webinar platform. This post is Part 1 of a 2-part series. Webinars are one...
In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our...
In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. While the title of “Content Marketing Manager” has emerged across marketing organizations rampantly over the last few years, regardless of your team’s makeup – we all are challenged to embody the skills and tasks of this role. So says Ann Handley, Chief Content...
In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful,...
It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’ve got you covered....
It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’ve got you covered. We’re excited to launch the first in a new eBook series, the Modern Marketing Essentials Guides. The guide is a detailed, compact but thorough resource for topics and education Modern Marketers need the most. We know there is a lot of information out there to help marketers do their jobs better. Content marketing is one...
It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’ve got you covered. We’re excited to launch the first in a new...
Content marketers are challenged by many aspects- from conceptualization to production- but one of the core responsibilities becoming more critical is to...
Content marketers are challenged by many aspects- from conceptualization to production- but one of the core responsibilities becoming more critical is to rethink the funnel, or the way that people search for information. Andrew Davis, best selling author of “Brandscaping: Unleashing the Power of Partnerships”, encouraged marketers at Content Marketing World this week in Cleveland to rethink the traditional funnel with a new formula: MOI creates ROI, or “moment of inspiration”...
Content marketers are challenged by many aspects- from conceptualization to production- but one of the core responsibilities becoming more critical is to rethink the funnel, or the way that people...
Content Marketing World kicked off this week in Cleveland, OH. Our friends from the Content Marketing Institute don’t disappoint. The conference, now in its...
Content Marketing World kicked off this week in Cleveland, OH. Our friends from the Content Marketing Institute don’t disappoint. The conference, now in its fourth year, is packed full of intelligent and inspiring speakers, as well as stories from brands that truly understand how to be successful in content marketing. The full agenda is one for the books, but we picked out five can’t-miss sessions that we hope to see you join, too! 1. “The ROI on Content: How Kraft Learned...
Content Marketing World kicked off this week in Cleveland, OH. Our friends from the Content Marketing Institute don’t disappoint. The conference, now in its fourth year, is packed full of...
Editor's Note: Today's post comes courtesy of Helen Nesterenko, the founder of Writtent.com, the go-to place to find freelance writers and create great content....
Editor's Note: Today's post comes courtesy of Helen Nesterenko, the founder of Writtent.com, the go-to place to find freelance writers and create great content. She loves everything about blogging, writing and content marketing. Follow Helen on Twitter @HNesterenko. For sales copy to grab a reader and compel them to buy, it must first get their attention, then gain their interest, and finally appeal to their emotions, all while simultaneously offering facts and stats. Getting...
Editor's Note: Today's post comes courtesy of Helen Nesterenko, the founder of Writtent.com, the go-to place to find freelance writers and create great content. She loves everything about...
Editor’s Note: Today’s post comes courtesy of Liz O'Neill, a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and...
Editor’s Note: Today’s post comes courtesy of Liz O'Neill, a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and analyze their content. Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. And before that, she spearheaded marketing campaigns for ONE, an anti-poverty advocacy organization co-founded by Bono. She thinks a well-oiled content operation is...
Editor’s Note: Today’s post comes courtesy of Liz O'Neill, a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and analyze their content. Prior...
Editor’s Note: Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Dennis is a contributing author to the book “42 Rules of...
Editor’s Note: Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Dennis is a contributing author to the book “42 Rules of Product Marketing” and is Editor of the DNN blog. Follow Dennis on Twitter @dshiao. We’re competing for YOUR attention. Each day, you make a countless number of decisions related to content. Which song do you play on your iPhone? Which link do you click in your Twitter feed? Which article do you read at NYTimes.com? The...
Editor’s Note: Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Dennis is a contributing author to the book “42 Rules of Product Marketing” and is Editor of the DNN...
