This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Aimed at helping...
This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Aimed at helping inspire your marketing engagements, the Guide features details on different types of content formats, including blogs, case studies, guest posts, infographics, mobile apps, podcasts, among many others. In addition to providing a tactical breakdown of different content marketing examples, the Guide also provides supporting...
This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Aimed at helping inspire your marketing engagements, the Guide...
Content calendars can be a simple way to organize a content marketing plan for a business with multiple departments needing to contribute content to the cause....
Content calendars can be a simple way to organize a content marketing plan for a business with multiple departments needing to contribute content to the cause. Here are three simple steps to help you implement a company-wide content calendar: 1. Keep it in the right spot Deciding where to keep your content calendar can make or break the success of implementing this tool. It all starts with understanding how everyone on the team works. If you have a team that needs to keep it...
Content calendars can be a simple way to organize a content marketing plan for a business with multiple departments needing to contribute content to the cause. Here are three simple steps to help you...
Design is a key element of content marketing. Whether you are creating infographics (like this What Works in B2B vs B2C infographic), animations, white papers...
Design is a key element of content marketing. Whether you are creating infographics (like this What Works in B2B vs B2C infographic), animations, white papers or any other piece of content, having a great design helps content reach more people and be more memorable. For marketers without a large (or any) design staff at their disposal, the occasional need for freelance design help will arise. Lucky for you, there is no shortage of talented designers available for...
Design is a key element of content marketing. Whether you are creating infographics (like this What Works in B2B vs B2C infographic), animations, white papers or any other piece of content, having a...
While the need to create more content is viable for modern marketers, the demand for accessible, valuable content is a real pain point. The quantity versus...
While the need to create more content is viable for modern marketers, the demand for accessible, valuable content is a real pain point. The quantity versus quality debate is ongoing. A simple glance at the chart below from the “2014 B2B Marketing Trends-North America: Content Marketing Institute/MarketingProfs” report by Content Marketing Institute shows that 73% of marketers are creating more content than they were a year ago. The real question you should be asking...
While the need to create more content is viable for modern marketers, the demand for accessible, valuable content is a real pain point. The quantity versus quality debate is ongoing. A simple glance...
A unified brand voice isn’t just important for the Apples, Nikes and Oreos of the marketing world. Business-to-business organizations also need to find and...
A unified brand voice isn’t just important for the Apples, Nikes and Oreos of the marketing world. Business-to-business organizations also need to find and communicate under one strategic voice. Whether you are selling to consumers or other businesses, your audience and prospective buyers should instantly recognize you on your social media channels— including Twitter. Ready to speak up on Twitter? Here are three quick tips to make your B2B Twitter brand voice loud and...
A unified brand voice isn’t just important for the Apples, Nikes and Oreos of the marketing world. Business-to-business organizations also need to find and communicate under one strategic voice....
Join Jay Baer and I as we dive into the 9 most horrifying misunderstandings about content marketing. Learn how to avoid being in a similar scary situation this...
Join Jay Baer and I as we dive into the 9 most horrifying misunderstandings about content marketing. Learn how to avoid being in a similar scary situation this Halloween (October 31st from 12-1 pm ET). Costumes are optional, but sharing a photo of your Halloween attire with the hashtag #scarycontent could win you a sweet prize package. Register for the content marketing webinar now! ...
Join Jay Baer and I as we dive into the 9 most horrifying misunderstandings about content marketing. Learn how to avoid being in a similar scary situation this Halloween (October 31st from 12-1 pm...
More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. We shared three days of memorable content,...
More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. We shared three days of memorable content, information exchange, and networking. From the discussion with Breaking Bad creator Vince Gilligan to the 2013 Markie Awards and closing performance by Robin Thicke, there was a ton of excitement captured via social media. The event was special thanks to you, our community. We are grateful to have the opportunity to...
More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. We shared three days of memorable content, information exchange, and...
By Sean Callahan, Editor, Digital Marketing Remix/Marketing Director, Bizo Corporate blog posts can work at all levels of the funnel. At the top of the...
By Sean Callahan, Editor, Digital Marketing Remix/Marketing Director, Bizo Corporate blog posts can work at all levels of the funnel. At the top of the funnel, a blog post that casts a wide net can introduce a large audience to your company. If you’re really lucky, a post may go viral on the Internet. At the bottom of the funnel, blog posts can, for instance, focus on specific products and push prospects to become leads or even to buy. But, for the most part, blog posts...
By Sean Callahan, Editor, Digital Marketing Remix/Marketing Director, Bizo Corporate blog posts can work at all levels of the funnel. At the top of the funnel, a blog post that casts a wide net can...
How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. Believe it...
How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. Believe it or not, the company doesn’t have any issue driving brand advocacy for copiers. They did, however, need to focus on creating believable perceptions about other parts of the business. With the primary goals of providing knowledge, expertise, and trust to build belief and value — not sell — the Xerox marketing team make...
How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. Believe it or not, the company doesn’t have...
