Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....
Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. (e.g., IDC, Kenan Systems, Prospero (mZinga) and Millipore). Today's post is the first in a...
Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of marketing...
You may have “met” our friend, “Modern Mark.” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to...
You may have “met” our friend, “Modern Mark.” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to Modern Marketing’ campaign, which included a variety of content tactics, including high-value gated eBooks, videos, blog, and social posts. The program started with a research study conducted in tandem with BtoB Magazine to learn about the modern marketer—from our audience’s perspective. The study uncovered five...
You may have “met” our friend, “Modern Mark.” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to Modern Marketing’ campaign,...
Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. Over the...
Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. Over the past few years, we’ve seen an explosion of content on the web - from individual bloggers discussing niche areas, to businesses muscling in on the act and trying to grab their customers’ attention. In 2014, more than 70% of marketers have someone who is overseeing a content marketing strategy in their business. That’s a...
Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. Over the past few years, we’ve seen an...
Content marketing drives a great deal of our core marketing communications. But doing it well, and driving results, is easier in theory than in practice!...
Content marketing drives a great deal of our core marketing communications. But doing it well, and driving results, is easier in theory than in practice! According to the B2B Content Marketing 2015 Benchmark Report, published by Content Marketing Institute and MarketingProfs, a vast majority (70%) of the most effective B2B marketers are creating more content than they did one year ago; however, not even half (44%) of those marketers have a documented content marketing...
Content marketing drives a great deal of our core marketing communications. But doing it well, and driving results, is easier in theory than in practice! According to the B2B Content Marketing 2015...
So you think you're safe now that Halloween has come and gone I suppose? All you marketers out there committing the deadly sins of marketing think that since...
So you think you're safe now that Halloween has come and gone I suppose? All you marketers out there committing the deadly sins of marketing think that since the darkness of Halloween has passed you're safe, right? Wrong. Just as we told you yesterday Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. To date we have covered 6 of the 7...
So you think you're safe now that Halloween has come and gone I suppose? All you marketers out there committing the deadly sins of marketing think that since the darkness of Halloween has...
Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the...
Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. Fear not marketers for we are here to help guide you from this dark side where deadly sins abound. In our new eBook, The 7 1/2 Deadly Sins of Content Marketing (And How To Avoid Them), we illustrate each deadly sin along with a remedy to cure them as well. In our post last week, we talked...
Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. Fear not...
You know how certain days have a different “feel” to them? Days of the week surely do as Sunday has a different feel than say Wednesday for example. There are...
You know how certain days have a different “feel” to them? Days of the week surely do as Sunday has a different feel than say Wednesday for example. There are also other days, such as holidays that have an undeniable feel to them as well. One of these days with an unmistakable feel is Halloween. I don’t care how old you are, Halloween feels different than any other day, especially after the sun goes down. When it becomes night and grows darker and darker the more eerie it...
You know how certain days have a different “feel” to them? Days of the week surely do as Sunday has a different feel than say Wednesday for example. There are also other days, such as holidays that...
Halloween is of course tomorrow and trick or treaters all across the land will be out and about in search of, well... treats. There will be lots of spooky...
Halloween is of course tomorrow and trick or treaters all across the land will be out and about in search of, well... treats. There will be lots of spooky sights and sounds and scary costumes and black cats and witches and ghosts and goblins and... Sorry, scared myself there for a second. Ok, I'm good. Hey Halloween is a scary time, right? It can be a lot of fun but it can be rife with chills and thrills for sure. And for marketers who are currently practicing the art of...
Halloween is of course tomorrow and trick or treaters all across the land will be out and about in search of, well... treats. There will be lots of spooky sights and sounds and scary costumes and...
Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over...
Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year, so inevitably, it makes the Content Marketer’s day a busy one. What’s the best way to leverage those eight (or more) hours you spend at work or thinking about work each day? Here’s a plan taking you from post-toast to sofa-time. The needs of every Content Marketer are different, so...
Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year,...
