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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

How to Create Blog Posts That Support Nurturing Campaigns

By Sean Callahan, Editor, Digital Marketing Remix/Marketing Director, Bizo   Corporate blog posts can work at all levels of the funnel. At the top of the...

Content Marketing

How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded

How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. Believe it...

Content Marketing

Which Marketing Messaging Types Resonate the Most? [CHART]

Finding your “sweet spot” in your marketing and advertising messaging can be challenging — particularly if you don’t have target personas and supporting...

Content Marketing

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

Editor’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manager at Vidyard. Managing the Vidyard Blog and content assets, she...

Content Marketing

Joe Pulizzi Shares Principles of Epic Content Marketing

Content Marketing isn’t just an important component of your modern marketing strategy. It’s a must-have mindset that dictates how we engage with our audiences....

Content Marketing

How Far Will Users Scroll to See Your Content?

      Your content is the way you get your message to your customers. But what is the best way to organize your content for maximum reach? There are books...

Content Marketing

"You're Gonna Need A Bigger Boat"

  So you might be asking: "What's this got to do with  my Content Marketing Strategy?"   Well perhaps nothing.  Except...   So many of us are still doing...

Content Marketing

6 Forgotten Content Strategies to Implement Now

One of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion. However, when you drill...

Content Marketing

4 Easy Tips for Your A/B Tests

      A/B testing is just what it sounds like ... you randomly deliver one of two options of your online content to your audience to see which option performs...