Jason Falls is the Senior Vice President of Digital Strategy at Elasticity, a digital marketing and public relations firm. He calls himself a digital-era Don...
Jason Falls is the Senior Vice President of Digital Strategy at Elasticity, a digital marketing and public relations firm. He calls himself a digital-era Don Draper, but I’m not sure if he keeps a bottle of bourbon no more than an arm’s length away, like the original Mad Man. Jason’s recent move from Café Press to their agency gives him an interesting perspective on creating content. With every project or campaign, Jason says someone has to clearly be in charge. His...
Jason Falls is the Senior Vice President of Digital Strategy at Elasticity, a digital marketing and public relations firm. He calls himself a digital-era Don Draper, but I’m not sure if he keeps...
The growth of digital content has exploded. According to the Content Marketing Institute, B2B marketers created 70% more content last year than they did the...
The growth of digital content has exploded. According to the Content Marketing Institute, B2B marketers created 70% more content last year than they did the previous year – while 42% published new content multiple times per week. That’s right. Multiple times per week. The question we need to ask ourselves is do we really need new content daily? It seems to me that many of us have fallen into this cycle of churning out as much content as possible, but is this really the right...
The growth of digital content has exploded. According to the Content Marketing Institute, B2B marketers created 70% more content last year than they did the previous year – while 42% published...
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that...
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that every single day more and more people turn to their smartphone, tablet, etc. to do pretty much everything they can do on a computer. There is no shortage of statistics to back up and support the fact that the use of mobile as part of an overall marketing strategy is no longer a luxury but is in fact... essential. ...
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that every single day more and more people...
As some of you may know I am the world's biggest proponent of the N.A.S. Doctrine. You can read all about it here but essentially states that brands should Not...
As some of you may know I am the world's biggest proponent of the N.A.S. Doctrine. You can read all about it here but essentially states that brands should Not Always Sell(ing) via their content marketing and/or advertising endeavors. However, the bottom line being the bottom line there is an inherent need to sell of course. The goal of any sales message is the following: to persuade your prospects to take a desired action. Usually, this action will be to purchase a product...
As some of you may know I am the world's biggest proponent of the N.A.S. Doctrine. You can read all about it here but essentially states that brands should Not Always Sell(ing) via their...
I’ve been married to my awesome husband for 10 years. Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15...
I’ve been married to my awesome husband for 10 years. Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15 years. That’s a long time! Around the time we got married, I remember all of the words of wisdom (wanted or unwanted) imparted on us about what makes a great marriage and relationship. Two words that were repeated over and over were “communication” and “trust”. After all this time with my husband, I couldn’t agree more...
I’ve been married to my awesome husband for 10 years. Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15 years. That’s a long time! Around the time...
Sirius Decisions Summit was in Nashville last week, and the one and only Magic Johnson delivered a truly inspired keynote presentation. A five-time NBA Champion...
Sirius Decisions Summit was in Nashville last week, and the one and only Magic Johnson delivered a truly inspired keynote presentation. A five-time NBA Champion and Hall of Fame basketball star turned wildly successful business executive, Magic told the crowd of his time as a basketball legend and how he turned his passion on the court into passion for his business ventures. Here are 6 valuable takeaways from Magic Johnson himself: 1) Know your customer. It’s as simple as...
Sirius Decisions Summit was in Nashville last week, and the one and only Magic Johnson delivered a truly inspired keynote presentation. A five-time NBA Champion and Hall of Fame basketball star...
Editor's Note: Today's post comes courtesy of John Rampton, entrepreneur, author and contributing writer for Forbes, Entrepreneur.com, Inc., and The Huffington...
Editor's Note: Today's post comes courtesy of John Rampton, entrepreneur, author and contributing writer for Forbes, Entrepreneur.com, Inc., and The Huffington Post. Customer loyalty is a top priority for many brands. Acquiring new customers is costly, requiring an additional expenditure of marketing costs. Loyal customers come back week after week, purchasing products and keeping a company in business. Through loyalty programs, brands have found that they can encourage...
Editor's Note: Today's post comes courtesy of John Rampton, entrepreneur, author and contributing writer for Forbes, Entrepreneur.com, Inc., and The Huffington Post. Customer loyalty is a top priority...
Editor's Note: Today's post comes courtesy of Daniel Newman, President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be...
Editor's Note: Today's post comes courtesy of Daniel Newman, President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the...
Editor's Note: Today's post comes courtesy of Daniel Newman, President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be found, seen, and heard online by tying...
Editor's Note: Today's post comes courtesy of Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. Today I want to share with you 12 creative...
Editor's Note: Today's post comes courtesy of Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. Today I want to share with you 12 creative media formats that make your company’s story stand out from the blogging sphere. An easy-to-grasp guide introducing 12 great ideas for content that isn’t blog-shaped. With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet. Particularly if that...
Editor's Note: Today's post comes courtesy of Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. Today I want to share with you 12 creative media formats that make your company’s...
