Editor's Note: Today's post comes courtesy of John Rampton, entrepreneur, author and contributing writer for Forbes, Entrepreneur.com, Inc., and The Huffington...
Editor's Note: Today's post comes courtesy of John Rampton, entrepreneur, author and contributing writer for Forbes, Entrepreneur.com, Inc., and The Huffington Post. Customer loyalty is a top priority for many brands. Acquiring new customers is costly, requiring an additional expenditure of marketing costs. Loyal customers come back week after week, purchasing products and keeping a company in business. Through loyalty programs, brands have found that they can encourage...
Editor's Note: Today's post comes courtesy of John Rampton, entrepreneur, author and contributing writer for Forbes, Entrepreneur.com, Inc., and The Huffington Post. Customer loyalty is a top priority...
Editor's Note: Today's post comes courtesy of Daniel Newman, President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be...
Editor's Note: Today's post comes courtesy of Daniel Newman, President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the...
Editor's Note: Today's post comes courtesy of Daniel Newman, President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be found, seen, and heard online by tying...
Editor's Note: Today's post comes courtesy of Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. Today I want to share with you 12 creative...
Editor's Note: Today's post comes courtesy of Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. Today I want to share with you 12 creative media formats that make your company’s story stand out from the blogging sphere. An easy-to-grasp guide introducing 12 great ideas for content that isn’t blog-shaped. With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet. Particularly if that...
Editor's Note: Today's post comes courtesy of Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. Today I want to share with you 12 creative media formats that make your company’s...
Founded in 1890, Penn Foster has been a leader in career-focused distance and hybrid learning for over 125 years. More than 13 million people have enrolled in...
Founded in 1890, Penn Foster has been a leader in career-focused distance and hybrid learning for over 125 years. More than 13 million people have enrolled in their College, Career School and High School to further their education and learn advanced skills to better position them for life success. Today, they have over 133,000 active students in programs focusing on high growth, in-demand fields like Veterinary Technician, Business, Medical Billing and Coding, HVACR...
Founded in 1890, Penn Foster has been a leader in career-focused distance and hybrid learning for over 125 years. More than 13 million people have enrolled in their College, Career School and High...
Consumers are using more devices than ever before to compare and research even more products. As a result, the path to purchase is becoming increasingly complex...
Consumers are using more devices than ever before to compare and research even more products. As a result, the path to purchase is becoming increasingly complex for marketers to understand. Every shopper follows a very different route to purchase to the person before them and so in order to create effective marketing campaigns, marketers must have a strong understanding of the individual customer. For marketers working in online fashion, competition is particularly prevalent...
Consumers are using more devices than ever before to compare and research even more products. As a result, the path to purchase is becoming increasingly complex for marketers to understand....
Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Today many companies are running site and...
Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Today many companies are running site and email retargeting programs to capture net new prospects and nurture existing leads. Site retargeting allows you to convert the 95%+ of prospects who leave your site on their first visit without filling out a form. Email retargeting is a newer tactic which allows you to serve display ads across the web to your email list users,...
Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Today many companies are running site and email retargeting programs to capture net new...
It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both...
It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. While it’s been compared to other evolved channels—such as TV and radio—the special appeal of providing a means of “talking back” allows for a evocative, mutually beneficial dialogue rooted in the most precious (and scary) marketing asset: Customer opinion. The above is an excerpt from our new...
It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. While it’s...
Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and creative...
Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and creative coaching. She's a bit of a data nerd and loves seeing how pieces of the informational puzzle come together to paint a creative picture. You can catch Katrina or read her insights on kick-starting creativity at @creativekatrina. The game of brainstorming is changing. You need a way to quickly develop nimble, real-time...
Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and creative coaching. She's a bit of a data nerd and...
Today’s post comes courtesy of Sean Callahan, Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still....
Today’s post comes courtesy of Sean Callahan, Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still. They must run to stay up on new marketing technologies, and they hustle to stay ahead of their competitors – all the while trying to leap over the new hurdles that stand in their way. The digital world has made marketing more complex, but at the same time new marketing technologies have provided effective ways to reach...
Today’s post comes courtesy of Sean Callahan, Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still. They must run to stay up on new marketing...
