In September, Google unveiled its latest iteration of search algorithm—dubbed Hummingbird for its speed and nimbleness—and sent shockwaves throughout the...
In September, Google unveiled its latest iteration of search algorithm—dubbed Hummingbird for its speed and nimbleness—and sent shockwaves throughout the content universe. Is search dead? Do keywords still matter? Is legacy, long-tail content still valuable? Maybe. Here’s the skinny you need to know: Hummingbird affects 90 percent of all searches. But also know this: Google launched Hummingbird in September, but no one really noticed until this month, when the company...
In September, Google unveiled its latest iteration of search algorithm—dubbed Hummingbird for its speed and nimbleness—and sent shockwaves throughout the content universe. Is search dead? Do...
*All dates are for the 2014 calendar year. Everyone knows that Valentine’s Day is in February, but did you know that February is also National Heart...
*All dates are for the 2014 calendar year. Everyone knows that Valentine’s Day is in February, but did you know that February is also National Heart Month? People see pink everywhere they go each October for National Breast Cancer Awareness Month, but did you know October is also Cookie Month, National Pizza Month, host to Bosses Day (October 16) and National Do Something Nice Day (October 5)? There are endless ways to celebrate every day of the year, and your...
*All dates are for the 2014 calendar year. Everyone knows that Valentine’s Day is in February, but did you know that February is also National Heart Month? People see pink everywhere they go...
Email is one of the most effective ways to capture customer attention, add value and create a qualified funnel of prospects. But the basics of generating...
Email is one of the most effective ways to capture customer attention, add value and create a qualified funnel of prospects. But the basics of generating business-to-business leads through email can often be shrouded in jargon, hype and unnecessary complexity. Here are you need to know about attracting business leads through email. Select an email marketing software. For your lead generation efforts to be successful, you need a software solution that allows you...
Email is one of the most effective ways to capture customer attention, add value and create a qualified funnel of prospects. But the basics of generating business-to-business leads through email...
In addition to your resolutions of exercising more, taking a relaxing trip and volunteering in 2014, content marketers should remember to set their blogging...
In addition to your resolutions of exercising more, taking a relaxing trip and volunteering in 2014, content marketers should remember to set their blogging resolutions, as well! Check out my five picks for blogging goals in the new year: Focus on Consistency and Frequency. No matter how great your content is, it’ll be tough to get audience members to keep coming back if your blog sits stagnant for months between each brilliant post. Work on upping your frequency to...
In addition to your resolutions of exercising more, taking a relaxing trip and volunteering in 2014, content marketers should remember to set their blogging resolutions, as well! Check out my five...
This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Aimed at helping...
This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Aimed at helping inspire your marketing engagements, the Guide features details on different types of content formats, including blogs, case studies, guest posts, infographics, mobile apps, podcasts, among many others. In addition to providing a tactical breakdown of different content marketing examples, the Guide also provides supporting...
This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Aimed at helping inspire your marketing engagements, the Guide...
Content calendars can be a simple way to organize a content marketing plan for a business with multiple departments needing to contribute content to the cause....
Content calendars can be a simple way to organize a content marketing plan for a business with multiple departments needing to contribute content to the cause. Here are three simple steps to help you implement a company-wide content calendar: 1. Keep it in the right spot Deciding where to keep your content calendar can make or break the success of implementing this tool. It all starts with understanding how everyone on the team works. If you have a team that needs to keep it...
Content calendars can be a simple way to organize a content marketing plan for a business with multiple departments needing to contribute content to the cause. Here are three simple steps to help you...
Design is a key element of content marketing. Whether you are creating infographics (like this What Works in B2B vs B2C infographic), animations, white papers...
Design is a key element of content marketing. Whether you are creating infographics (like this What Works in B2B vs B2C infographic), animations, white papers or any other piece of content, having a great design helps content reach more people and be more memorable. For marketers without a large (or any) design staff at their disposal, the occasional need for freelance design help will arise. Lucky for you, there is no shortage of talented designers available for...
Design is a key element of content marketing. Whether you are creating infographics (like this What Works in B2B vs B2C infographic), animations, white papers or any other piece of content, having a...
While the need to create more content is viable for modern marketers, the demand for accessible, valuable content is a real pain point. The quantity versus...
While the need to create more content is viable for modern marketers, the demand for accessible, valuable content is a real pain point. The quantity versus quality debate is ongoing. A simple glance at the chart below from the “2014 B2B Marketing Trends-North America: Content Marketing Institute/MarketingProfs” report by Content Marketing Institute shows that 73% of marketers are creating more content than they were a year ago. The real question you should be asking...
While the need to create more content is viable for modern marketers, the demand for accessible, valuable content is a real pain point. The quantity versus quality debate is ongoing. A simple glance...
A unified brand voice isn’t just important for the Apples, Nikes and Oreos of the marketing world. Business-to-business organizations also need to find and...
A unified brand voice isn’t just important for the Apples, Nikes and Oreos of the marketing world. Business-to-business organizations also need to find and communicate under one strategic voice. Whether you are selling to consumers or other businesses, your audience and prospective buyers should instantly recognize you on your social media channels— including Twitter. Ready to speak up on Twitter? Here are three quick tips to make your B2B Twitter brand voice loud and...
A unified brand voice isn’t just important for the Apples, Nikes and Oreos of the marketing world. Business-to-business organizations also need to find and communicate under one strategic voice....
