How do you build a funnel for a new product or line of business? By using a content marketing campaign. Lead generation is the most prevalent goal B2B...
How do you build a funnel for a new product or line of business? By using a content marketing campaign. Lead generation is the most prevalent goal B2B marketers have for content marketing, with 71 percent viewing content as a way to add new customers to their pipeline (thought leadership ranked second, garnering 50 percent of marketers’ votes). Content marketing is a powerful tool. When trying to sell content marketing to your CEO, that’s a great way to position...
How do you build a funnel for a new product or line of business? By using a content marketing campaign. Lead generation is the most prevalent goal B2B marketers have for content marketing, with...
As we usher in a new year, it’s time to take a look at your ongoing content marketing needs, including strategy, your content team and metrics. The new year...
As we usher in a new year, it’s time to take a look at your ongoing content marketing needs, including strategy, your content team and metrics. The new year elicits thoughts of growth, renewed energy and purpose, which is the foundation for developing an even stronger content marketing strategy! Consider the following tips and tactics for making your content marketing plan and team even stronger in the coming year: Develop a Strategy: This sounds obvious, but many marketers...
As we usher in a new year, it’s time to take a look at your ongoing content marketing needs, including strategy, your content team and metrics. The new year elicits thoughts of growth, renewed...
White papers are a great way to generate leads and to gauge the buyer lifecycle of your potential customer. They are also good for establishing your company...
White papers are a great way to generate leads and to gauge the buyer lifecycle of your potential customer. They are also good for establishing your company as a thought leader in your space, promoting shares on social media and generating leads through form submission on your website. A white paper isn’t just a long blog post: It needs to be uniquely created and modified to fit the B2B audience. Here are the key elements of an effective white paper to get you started. ...
White papers are a great way to generate leads and to gauge the buyer lifecycle of your potential customer. They are also good for establishing your company as a thought leader in your...
Vlogging seemed to be one of those words that become really trendy in the early days of what was then called Web 2.0 (the shift of the online experience to...
Vlogging seemed to be one of those words that become really trendy in the early days of what was then called Web 2.0 (the shift of the online experience to being driven by user-generated content). Vlogging, or video blogging, became popular with the rise and adoption of webcams as well video-sharing sites like YouTube popping up in 2005. Yup, YouTube isn’t even 10 years old yet – how weird is that? While the term “vlogging” isn’t used as widely or promoted as the next...
Vlogging seemed to be one of those words that become really trendy in the early days of what was then called Web 2.0 (the shift of the online experience to being driven by user-generated content)....
Contests are a great way to impact metrics in the form of engagement, activity, reach and awareness. In addition to choosing your contest theme, identifying...
Contests are a great way to impact metrics in the form of engagement, activity, reach and awareness. In addition to choosing your contest theme, identifying partners, securing a prize, etc., you’ll need to create your supporting content strategy. Your promotional strategy should include pre-contest, contest and post-contest content. While you may not leverage all of the following content channels within your company, you can use the sift through the list and use what makes...
Contests are a great way to impact metrics in the form of engagement, activity, reach and awareness. In addition to choosing your contest theme, identifying partners, securing a prize, etc., you’ll...
In September, Google unveiled its latest iteration of search algorithm—dubbed Hummingbird for its speed and nimbleness—and sent shockwaves throughout the...
In September, Google unveiled its latest iteration of search algorithm—dubbed Hummingbird for its speed and nimbleness—and sent shockwaves throughout the content universe. Is search dead? Do keywords still matter? Is legacy, long-tail content still valuable? Maybe. Here’s the skinny you need to know: Hummingbird affects 90 percent of all searches. But also know this: Google launched Hummingbird in September, but no one really noticed until this month, when the company...
In September, Google unveiled its latest iteration of search algorithm—dubbed Hummingbird for its speed and nimbleness—and sent shockwaves throughout the content universe. Is search dead? Do...
*All dates are for the 2014 calendar year. Everyone knows that Valentine’s Day is in February, but did you know that February is also National Heart...
*All dates are for the 2014 calendar year. Everyone knows that Valentine’s Day is in February, but did you know that February is also National Heart Month? People see pink everywhere they go each October for National Breast Cancer Awareness Month, but did you know October is also Cookie Month, National Pizza Month, host to Bosses Day (October 16) and National Do Something Nice Day (October 5)? There are endless ways to celebrate every day of the year, and your...
*All dates are for the 2014 calendar year. Everyone knows that Valentine’s Day is in February, but did you know that February is also National Heart Month? People see pink everywhere they go...
Email is one of the most effective ways to capture customer attention, add value and create a qualified funnel of prospects. But the basics of generating...
Email is one of the most effective ways to capture customer attention, add value and create a qualified funnel of prospects. But the basics of generating business-to-business leads through email can often be shrouded in jargon, hype and unnecessary complexity. Here are you need to know about attracting business leads through email. Select an email marketing software. For your lead generation efforts to be successful, you need a software solution that allows you...
Email is one of the most effective ways to capture customer attention, add value and create a qualified funnel of prospects. But the basics of generating business-to-business leads through email...
In addition to your resolutions of exercising more, taking a relaxing trip and volunteering in 2014, content marketers should remember to set their blogging...
In addition to your resolutions of exercising more, taking a relaxing trip and volunteering in 2014, content marketers should remember to set their blogging resolutions, as well! Check out my five picks for blogging goals in the new year: Focus on Consistency and Frequency. No matter how great your content is, it’ll be tough to get audience members to keep coming back if your blog sits stagnant for months between each brilliant post. Work on upping your frequency to...
In addition to your resolutions of exercising more, taking a relaxing trip and volunteering in 2014, content marketers should remember to set their blogging resolutions, as well! Check out my five...
