Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize. And even when you do create...
Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize. And even when you do create cool brand videos loved by your team and audiences alike, you want to make sure that you can understand the video’s performance. (After all, you’re data driven!) Data! Metrics! These are pesky words that often seem to crush video marketing dreams. Because no matter how many creative, terrific brand videos you put out...
Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize. And even when you do create cool brand videos loved by your team...
Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about...
Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. This is an adaptation from the book“The Seven Habits of Highly Effective People”. So you wrote an amazing post and it’s time to get it out to the world. Your article has case studies, statistics, and even a testimonial from someone...
Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting...
Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. This is an adaptation from the book “The Seven Habits of Highly Effective People”. We all have principles - driving forces within us that are motivation for why we act the way we do. When faced with decisions, we resort to our...
Editor's Note: Today's post comes courtesy of Seth Lieberman, founder and CEO of SnapApp. SnapApp’s content marketing platform gives marketers the power to...
Editor's Note: Today's post comes courtesy of Seth Lieberman, founder and CEO of SnapApp. SnapApp’s content marketing platform gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. Ok,...
Editor's Note: Today's post comes courtesy of Seth Lieberman, founder and CEO of SnapApp. SnapApp’s content marketing platform gives marketers the power to generate leads and drive revenue by...
Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....
Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. (e.g., IDC, Kenan Systems, Prospero (mZinga) and Millipore). As brands become savvier about...
Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of...
Editor's Note: Today’s post comes courtesy of DeShelia Spann, digital marketing strategist at Eaton, a power management company. DeShelia is focused on driving...
Editor's Note: Today’s post comes courtesy of DeShelia Spann, digital marketing strategist at Eaton, a power management company. DeShelia is focused on driving customer engagement and brand awareness through campaign-driven nurture programs and social engagements. She’s a strategist with a specialty in digital, social media and email marketing. Her innovative approach to solving complex marketing challenges has delivered powerful results for her clients and garnered the...
Editor's Note: Today’s post comes courtesy of DeShelia Spann, digital marketing strategist at Eaton, a power management company. DeShelia is focused on driving customer engagement and brand awareness...
Editor's Note: Today's post comes courtesy of Joe Cardillo, who works for design marketplace startup Visually, assisting with key client and...
Editor's Note: Today's post comes courtesy of Joe Cardillo, who works for design marketplace startup Visually, assisting with key client and partner collaborations, marketing, scaling process/workflow, and creating & presenting education focused webinars and content strategy for brands, agencies, and non-profit / policy organizations. When he's not buried in emails, you can find him thinking out loud on Twitter about journalism, tech/startups, data, copyright, open access,...
Editor's Note: Today's post comes courtesy of Joe Cardillo, who works for design marketplace startup Visually, assisting with key client and partner collaborations, marketing, scaling...
Nothing seems to brings marketers more joy (or stress) than metrics and measurement. In the report – Eloqua Community: The State of Content Marketing 2014, we...
Nothing seems to brings marketers more joy (or stress) than metrics and measurement. In the report – Eloqua Community: The State of Content Marketing 2014, we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. We discovered that, due to the broad range of variables involved, modern marketers need more and better metrics to be better able to align their content with their buyer's journey and that as little as 12%...
Nothing seems to brings marketers more joy (or stress) than metrics and measurement. In the report – Eloqua Community: The State of Content Marketing 2014, we teamed up with LookBook HQ to...
Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ...
Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report - Eloqua Community: The State of Content Marketing 2014 We found that, while Modern Marketers are sharing third party content, they are challenged to coherently integrate it within their own stories and narrative. So how are Modern...
Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the...
