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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Using Email to Generate B2B Leads

  Email is one of the most effective ways to capture customer attention, add value and create a qualified funnel of prospects.   But the basics of generating...

Content Marketing

Five New Year’s Blogging Resolutions

  In addition to your resolutions of exercising more, taking a relaxing trip and volunteering in 2014, content marketers should remember to set their blogging...

Content Marketing

Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]

This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Aimed at helping...

Content Marketing

3 Steps to Implementing a Content Calendar

Content calendars can be a simple way to organize a content marketing plan for a business with multiple departments needing to contribute content to the cause....

Content Marketing

Tips for Hiring Freelance Designers

  Design is a key element of content marketing. Whether you are creating infographics (like this What Works in B2B vs B2C infographic), animations, white papers...

Content Marketing

How Do You Produce More Interesting Content? [CHART]

  While the need to create more content is viable for modern marketers, the demand for accessible, valuable content is a real pain point. The quantity versus...

Content Marketing

What Should a B2B Brand Voice Sound Like on Twitter?

  A unified brand voice isn’t just important for the Apples, Nikes and Oreos of the marketing world. Business-to-business organizations also need to find and...

Content Marketing

Webinar with Jay Baer: The 9 most horrifying content marketing misunderstandings

Join Jay Baer and I as we dive into the 9 most horrifying misunderstandings about content marketing. Learn how to avoid being in a similar scary situation this...

Content Marketing

Memories From Eloqua Experience 2013 (Slideshow)

More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. We shared three days of memorable content,...