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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Broad Audience Questions You Should Be Asking

  Developing an audience persona is a vital part of creating your content marketing strategy. Key age and gender demographics mixed with income levels, hobbies,...

Content Marketing

2013 Year in Review Content Marketing

  Looking back on 2013, it’s amazing how much things have changed for digital and content marketers. Here are just a few of the biggest stories to break in the...

Content Marketing

Using Content to Support Big Initiatives and Lead Generation

  How do you build a funnel for a new product or line of business? By using a content marketing campaign.     Lead generation is the most prevalent goal B2B...

Content Marketing

Identifying Your Content Strategy and Roles for the New Year

As we usher in a new year, it’s time to take a look at your ongoing content marketing needs, including strategy, your content team and metrics. The new year...

Content Marketing

Anatomy of an Effective White Paper

  White papers are a great way to generate leads and to gauge the buyer lifecycle of your potential customer. They are also good for establishing your company...

Content Marketing

Should You Start Vlogging?

  Vlogging seemed to be one of those words that become really trendy in the early days of what was then called Web 2.0 (the shift of the online experience to...

Content Marketing

Promoting Contests With Content

Contests are a great way to impact metrics in the form of engagement, activity, reach and awareness. In addition to choosing your contest theme, identifying...

Content Marketing

Can Google Hummingbird Work For Your Content?

  In September, Google unveiled its latest iteration of search algorithm—dubbed Hummingbird for its speed and nimbleness—and sent shockwaves throughout the...

Content Marketing

How to Use Holidays In Your Content Marketing (Even the Weird Ones)

  *All dates are for the 2014 calendar year.     Everyone knows that Valentine’s Day is in February, but did you know that February is also National Heart...