Content Marketing World kicked off this week in Cleveland, OH. Our friends from the Content Marketing Institute don’t disappoint. The conference, now in its...
Content Marketing World kicked off this week in Cleveland, OH. Our friends from the Content Marketing Institute don’t disappoint. The conference, now in its fourth year, is packed full of intelligent and inspiring speakers, as well as stories from brands that truly understand how to be successful in content marketing. The full agenda is one for the books, but we picked out five can’t-miss sessions that we hope to see you join, too! 1. “The ROI on Content: How Kraft Learned...
Content Marketing World kicked off this week in Cleveland, OH. Our friends from the Content Marketing Institute don’t disappoint. The conference, now in its fourth year, is packed full of...
Editor's Note: Today's post comes courtesy of Helen Nesterenko, the founder of Writtent.com, the go-to place to find freelance writers and create great content....
Editor's Note: Today's post comes courtesy of Helen Nesterenko, the founder of Writtent.com, the go-to place to find freelance writers and create great content. She loves everything about blogging, writing and content marketing. Follow Helen on Twitter @HNesterenko. For sales copy to grab a reader and compel them to buy, it must first get their attention, then gain their interest, and finally appeal to their emotions, all while simultaneously offering facts and stats. Getting...
Editor's Note: Today's post comes courtesy of Helen Nesterenko, the founder of Writtent.com, the go-to place to find freelance writers and create great content. She loves everything about...
Editor’s Note: Today’s post comes courtesy of Liz O'Neill, a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and...
Editor’s Note: Today’s post comes courtesy of Liz O'Neill, a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and analyze their content. Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. And before that, she spearheaded marketing campaigns for ONE, an anti-poverty advocacy organization co-founded by Bono. She thinks a well-oiled content operation is...
Editor’s Note: Today’s post comes courtesy of Liz O'Neill, a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and analyze their content. Prior...
Editor’s Note: Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Dennis is a contributing author to the book “42 Rules of...
Editor’s Note: Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Dennis is a contributing author to the book “42 Rules of Product Marketing” and is Editor of the DNN blog. Follow Dennis on Twitter @dshiao. We’re competing for YOUR attention. Each day, you make a countless number of decisions related to content. Which song do you play on your iPhone? Which link do you click in your Twitter feed? Which article do you read at NYTimes.com? The...
Editor’s Note: Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Dennis is a contributing author to the book “42 Rules of Product Marketing” and is Editor of the DNN...
Editor’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manager at Vidyard. Managing the Vidyard Blog and content assets, she...
Editor’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manager at Vidyard. Managing the Vidyard Blog and content assets, she loves all aspects of video production, information design, and using video to boost the success of marketing campaigns. It seems like just yesterday social media arrived on the scene and had marketers question its sticking power: “Tweets? Those are for posting about sandwiches, what does that have to do with B2B?”...
Editor’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manager at Vidyard. Managing the Vidyard Blog and content assets, she loves all aspects of video production,...
Today’s post comes courtesy of Seth Lieberman, founder and CEO of SnapApp, a content marketing platform that gives marketers the power to generate leads and...
Today’s post comes courtesy of Seth Lieberman, founder and CEO of SnapApp, a content marketing platform that gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. Buzzfeed recently launched...
Today’s post comes courtesy of Seth Lieberman, founder and CEO of SnapApp, a content marketing platform that gives marketers the power to generate leads and drive revenue by creating,...
You can stretch your content marketing budget by covering a single event or piece of content across multiple channels. For instance, the following video...
You can stretch your content marketing budget by covering a single event or piece of content across multiple channels. For instance, the following video interview with Jonathan Kranz (@jonkranz) of Kranz Communications was filmed at Content Marketing World this year. Now it is on Compendium’s video channels, on our blog and we will be sending it to social channels, as well. Other ways to get the most out of your content is to cover broad topics in segments. Break down complex...
You can stretch your content marketing budget by covering a single event or piece of content across multiple channels. For instance, the following video interview with Jonathan Kranz (@jonkranz)...
It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report. The report, penned by internal Times’...
It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report. The report, penned by internal Times’ staffers, is a scathing indictment and a “pulling back of the curtain” on a venerable American institution that finds itself struggling to live and thrive in the digital world – a world that’s not exactly breaking news, either. It’s not as if the digital trend came up on the Times and caught them by surprise. Or maybe it...
It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report. The report, penned by internal Times’ staffers, is a scathing indictment and...
Editor's Note: Today's post comes courtesy of Rachel Metscher, the director of content marketing at ICF Internationa, where she's responsible helping her...
Editor's Note: Today's post comes courtesy of Rachel Metscher, the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation. Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. In a...
Editor's Note: Today's post comes courtesy of Rachel Metscher, the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value,...
