The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Content Marketing
Content Marketing
Broad Audience Questions You Should Be Asking
Developing an audience persona is a vital part of creating your content marketing strategy. Key age and gender demographics mixed with income levels, hobbies,...
Content Marketing
2013 Year in Review Content Marketing
Looking back on 2013, it’s amazing how much things have changed for digital and content marketers. Here are just a few of the biggest stories to break in the...
Content Marketing
Using Content to Support Big Initiatives and Lead Generation
How do you build a funnel for a new product or line of business? By using a content marketing campaign. Lead generation is the most prevalent goal B2B...
Content Marketing
Identifying Your Content Strategy and Roles for the New Year
As we usher in a new year, it’s time to take a look at your ongoing content marketing needs, including strategy, your content team and metrics. The new year...
Content Marketing
Anatomy of an Effective White Paper
White papers are a great way to generate leads and to gauge the buyer lifecycle of your potential customer. They are also good for establishing your company...
Content Marketing
Should You Start Vlogging?
Vlogging seemed to be one of those words that become really trendy in the early days of what was then called Web 2.0 (the shift of the online experience to...
Content Marketing
Promoting Contests With Content
Contests are a great way to impact metrics in the form of engagement, activity, reach and awareness. In addition to choosing your contest theme, identifying...
Content Marketing
Can Google Hummingbird Work For Your Content?
In September, Google unveiled its latest iteration of search algorithm—dubbed Hummingbird for its speed and nimbleness—and sent shockwaves throughout the...
Content Marketing
How to Use Holidays In Your Content Marketing (Even the Weird Ones)
*All dates are for the 2014 calendar year. Everyone knows that Valentine’s Day is in February, but did you know that February is also National Heart...