Nothing seems to brings marketers more joy (or stress) than metrics and measurement. In the report – Eloqua Community: The State of Content Marketing 2014, we...
Nothing seems to brings marketers more joy (or stress) than metrics and measurement. In the report – Eloqua Community: The State of Content Marketing 2014, we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. We discovered that, due to the broad range of variables involved, modern marketers need more and better metrics to be better able to align their content with their buyer's journey and that as little as 12%...
Nothing seems to brings marketers more joy (or stress) than metrics and measurement. In the report – Eloqua Community: The State of Content Marketing 2014, we teamed up with LookBook HQ to...
Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ...
Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report - Eloqua Community: The State of Content Marketing 2014 We found that, while Modern Marketers are sharing third party content, they are challenged to coherently integrate it within their own stories and narrative. So how are Modern...
Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the...
We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community:...
We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community: The State of Content Marketing 2014, we learned that nearly half (44%) of respondents identified content production as their biggest challenge. This trend is validated by other content marketing benchmark reports, which indicates that there’s a viable learning curve for marketers navigating the production process. When...
We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community: The State of Content Marketing 2014,...
Last week we launched the Oracle Eloqua Community report: The State of Content Marketing 2014. Together with our friends at LookBook HQ we sought to benchmark...
Last week we launched the Oracle Eloqua Community report: The State of Content Marketing 2014. Together with our friends at LookBook HQ we sought to benchmark content marketing with specific insight into earned, owned, and paid media strategies— what policies marketers are following—as well as how content is mapped along the buyer journey, and the key performance metrics that matter. Today we launch The State of Content Marketing 2014 infographic, which illustrates the...
Last week we launched the Oracle Eloqua Community report: The State of Content Marketing 2014. Together with our friends at LookBook HQ we sought to benchmark content marketing with specific insight...
There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen...
There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report). The wealth of information about content marketing is a true testament to its value in the customer engagement process. That said, we wanted to dig into the trends of the community of modern marketers using Eloqua – to find out how content factors into your strategies. We have been collaborating with our friends...
There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report). The wealth of information about...
With so much pressure to build a content marketing strategy, where does one begin? Starting from scratch can be overwhelming, but there are three basic tenets...
With so much pressure to build a content marketing strategy, where does one begin? Starting from scratch can be overwhelming, but there are three basic tenets to subscribe to when thinking about your strategy: What purpose does my content serve? How will I measure success? How do I make the most of my efforts? What purpose does my content serve? Purpose. Everything you do on behalf of your brand has purpose … including your content creation strategy. Before you begin writing,...
With so much pressure to build a content marketing strategy, where does one begin? Starting from scratch can be overwhelming, but there are three basic tenets to subscribe to when thinking about your...
In a perfect world, your blog would be full of fresh, insightful posts week in and week out. Unfortunately, the world is not perfect: Lots of things seem to get...
In a perfect world, your blog would be full of fresh, insightful posts week in and week out. Unfortunately, the world is not perfect: Lots of things seem to get in the way of employees contributing to a company blog. Perhaps other work responsibilities must take priority or employees are just uncomfortable writing – either way, this is bad news for your blog. If your organization is having trouble with getting enough content marketing contributions from your employees, try...
In a perfect world, your blog would be full of fresh, insightful posts week in and week out. Unfortunately, the world is not perfect: Lots of things seem to get in the way of employees contributing to...
Developing an audience persona is a vital part of creating your content marketing strategy. Key age and gender demographics mixed with income levels, hobbies,...
Developing an audience persona is a vital part of creating your content marketing strategy. Key age and gender demographics mixed with income levels, hobbies, hopes, fears, media sources and other elements help you craft your message for maximum effectiveness. But there is another way to look at your audience that is also as important. You should be asking these four questions in addition to the descriptive terms of their habits and lifestyle. How do they prefer to...
Developing an audience persona is a vital part of creating your content marketing strategy. Key age and gender demographics mixed with income levels, hobbies, hopes, fears, media sources and other...
Looking back on 2013, it’s amazing how much things have changed for digital and content marketers. Here are just a few of the biggest stories to break in the...
Looking back on 2013, it’s amazing how much things have changed for digital and content marketers. Here are just a few of the biggest stories to break in the last 12 months. Oreo’s Real-Time Win A free piece of content during the power outage at the Super Bowl took real-time marketing to the next level. To many people, it was the first time they had experienced real-time content on that scale, and it opened the floodgates as brands saw a clear example of the ROI of...
Looking back on 2013, it’s amazing how much things have changed for digital and content marketers. Here are just a few of the biggest stories to break in the last 12 months. Oreo’s Real-Time Win...
