As consumers, we are always more likely to recommend a product or service when we have bought into it. For example, if I have had a great journey with Aer...
As consumers, we are always more likely to recommend a product or service when we have bought into it. For example, if I have had a great journey with Aer Lingus, then I’m likely to advocate it to my friends. From a marketer’s perspective, advocacy is sharing a positive experience of an organisation. This can be both informally, and formally through content marketing activities such as case studies, references, community participation, speaking engagements, and peer...
As consumers, we are always more likely to recommend a product or service when we have bought into it. For example, if I have had a great journey with Aer Lingus, then I’m likely to advocate it to...
You may think you know what it’s like to be in charge of content for a large enterprise, but Carlos Abler will prove you wrong every time. He’s the content czar...
You may think you know what it’s like to be in charge of content for a large enterprise, but Carlos Abler will prove you wrong every time. He’s the content czar for 3M, a company that makes way more than Post-It Notes. His path to content marketing came through theatrical experiences, creating websites and the Smithsonian. And now he is using content to drive culture, but he is also driving content marketing adoption by changing the culture. One of his major initiatives...
You may think you know what it’s like to be in charge of content for a large enterprise, but Carlos Abler will prove you wrong every time. He’s the content czar for 3M, a company that makes way...
Corporate blogging poses a wide spectrum of challenges to address, from editorial priorities all the way to business objectives, and supporting the audiences in...
Corporate blogging poses a wide spectrum of challenges to address, from editorial priorities all the way to business objectives, and supporting the audiences in between. As a former corporate blog editor, my personal priority was to ensure that the content supported our audience’s education and professional development, and offered information that would empower them to do their jobs better. I’m of the belief that a corporate blog shouldn’t be all that corporate, meaning its...
Corporate blogging poses a wide spectrum of challenges to address, from editorial priorities all the way to business objectives, and supporting the audiences in between. As a former corporate...
Jason Miller is the Senior Content Marketing Manager at LinkedIn, where he leads the global content marketing and social efforts for LinkedIn Marketing...
Jason Miller is the Senior Content Marketing Manager at LinkedIn, where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. He is also the author of the rock-themed marketing book, Welcome to the Funnel. He really cut his teeth on content marketing with one of our worthy competitors by creating educational content. He contacted industry experts and interviewed them. But it wasn’t just so his customers and prospects could learn about...
Jason Miller is the Senior Content Marketing Manager at LinkedIn, where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. He is also the author of...
Jason Falls is the Senior Vice President of Digital Strategy at Elasticity, a digital marketing and public relations firm. He calls himself a digital-era Don...
Jason Falls is the Senior Vice President of Digital Strategy at Elasticity, a digital marketing and public relations firm. He calls himself a digital-era Don Draper, but I’m not sure if he keeps a bottle of bourbon no more than an arm’s length away, like the original Mad Man. Jason’s recent move from Café Press to their agency gives him an interesting perspective on creating content. With every project or campaign, Jason says someone has to clearly be in charge. His...
Jason Falls is the Senior Vice President of Digital Strategy at Elasticity, a digital marketing and public relations firm. He calls himself a digital-era Don Draper, but I’m not sure if he keeps...
The growth of digital content has exploded. According to the Content Marketing Institute, B2B marketers created 70% more content last year than they did the...
The growth of digital content has exploded. According to the Content Marketing Institute, B2B marketers created 70% more content last year than they did the previous year – while 42% published new content multiple times per week. That’s right. Multiple times per week. The question we need to ask ourselves is do we really need new content daily? It seems to me that many of us have fallen into this cycle of churning out as much content as possible, but is this really the right...
The growth of digital content has exploded. According to the Content Marketing Institute, B2B marketers created 70% more content last year than they did the previous year – while 42% published...
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that...
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that every single day more and more people turn to their smartphone, tablet, etc. to do pretty much everything they can do on a computer. There is no shortage of statistics to back up and support the fact that the use of mobile as part of an overall marketing strategy is no longer a luxury but is in fact... essential. ...
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that every single day more and more people...
As some of you may know I am the world's biggest proponent of the N.A.S. Doctrine. You can read all about it here but essentially states that brands should Not...
As some of you may know I am the world's biggest proponent of the N.A.S. Doctrine. You can read all about it here but essentially states that brands should Not Always Sell(ing) via their content marketing and/or advertising endeavors. However, the bottom line being the bottom line there is an inherent need to sell of course. The goal of any sales message is the following: to persuade your prospects to take a desired action. Usually, this action will be to purchase a product...
As some of you may know I am the world's biggest proponent of the N.A.S. Doctrine. You can read all about it here but essentially states that brands should Not Always Sell(ing) via their...
I’ve been married to my awesome husband for 10 years. Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15...
I’ve been married to my awesome husband for 10 years. Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15 years. That’s a long time! Around the time we got married, I remember all of the words of wisdom (wanted or unwanted) imparted on us about what makes a great marriage and relationship. Two words that were repeated over and over were “communication” and “trust”. After all this time with my husband, I couldn’t agree more...
I’ve been married to my awesome husband for 10 years. Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15 years. That’s a long time! Around the time...
