With so much pressure to build a content marketing strategy, where does one begin? Starting from scratch can be overwhelming, but there are three basic tenets...
With so much pressure to build a content marketing strategy, where does one begin? Starting from scratch can be overwhelming, but there are three basic tenets to subscribe to when thinking about your strategy: What purpose does my content serve? How will I measure success? How do I make the most of my efforts? What purpose does my content serve? Purpose. Everything you do on behalf of your brand has purpose … including your content creation strategy. Before you begin writing,...
With so much pressure to build a content marketing strategy, where does one begin? Starting from scratch can be overwhelming, but there are three basic tenets to subscribe to when thinking about your...
In a perfect world, your blog would be full of fresh, insightful posts week in and week out. Unfortunately, the world is not perfect: Lots of things seem to get...
In a perfect world, your blog would be full of fresh, insightful posts week in and week out. Unfortunately, the world is not perfect: Lots of things seem to get in the way of employees contributing to a company blog. Perhaps other work responsibilities must take priority or employees are just uncomfortable writing – either way, this is bad news for your blog. If your organization is having trouble with getting enough content marketing contributions from your employees, try...
In a perfect world, your blog would be full of fresh, insightful posts week in and week out. Unfortunately, the world is not perfect: Lots of things seem to get in the way of employees contributing to...
Developing an audience persona is a vital part of creating your content marketing strategy. Key age and gender demographics mixed with income levels, hobbies,...
Developing an audience persona is a vital part of creating your content marketing strategy. Key age and gender demographics mixed with income levels, hobbies, hopes, fears, media sources and other elements help you craft your message for maximum effectiveness. But there is another way to look at your audience that is also as important. You should be asking these four questions in addition to the descriptive terms of their habits and lifestyle. How do they prefer to...
Developing an audience persona is a vital part of creating your content marketing strategy. Key age and gender demographics mixed with income levels, hobbies, hopes, fears, media sources and other...
Looking back on 2013, it’s amazing how much things have changed for digital and content marketers. Here are just a few of the biggest stories to break in the...
Looking back on 2013, it’s amazing how much things have changed for digital and content marketers. Here are just a few of the biggest stories to break in the last 12 months. Oreo’s Real-Time Win A free piece of content during the power outage at the Super Bowl took real-time marketing to the next level. To many people, it was the first time they had experienced real-time content on that scale, and it opened the floodgates as brands saw a clear example of the ROI of...
Looking back on 2013, it’s amazing how much things have changed for digital and content marketers. Here are just a few of the biggest stories to break in the last 12 months. Oreo’s Real-Time Win...
How do you build a funnel for a new product or line of business? By using a content marketing campaign. Lead generation is the most prevalent goal B2B...
How do you build a funnel for a new product or line of business? By using a content marketing campaign. Lead generation is the most prevalent goal B2B marketers have for content marketing, with 71 percent viewing content as a way to add new customers to their pipeline (thought leadership ranked second, garnering 50 percent of marketers’ votes). Content marketing is a powerful tool. When trying to sell content marketing to your CEO, that’s a great way to position...
How do you build a funnel for a new product or line of business? By using a content marketing campaign. Lead generation is the most prevalent goal B2B marketers have for content marketing, with...
As we usher in a new year, it’s time to take a look at your ongoing content marketing needs, including strategy, your content team and metrics. The new year...
As we usher in a new year, it’s time to take a look at your ongoing content marketing needs, including strategy, your content team and metrics. The new year elicits thoughts of growth, renewed energy and purpose, which is the foundation for developing an even stronger content marketing strategy! Consider the following tips and tactics for making your content marketing plan and team even stronger in the coming year: Develop a Strategy: This sounds obvious, but many marketers...
As we usher in a new year, it’s time to take a look at your ongoing content marketing needs, including strategy, your content team and metrics. The new year elicits thoughts of growth, renewed...
White papers are a great way to generate leads and to gauge the buyer lifecycle of your potential customer. They are also good for establishing your company...
White papers are a great way to generate leads and to gauge the buyer lifecycle of your potential customer. They are also good for establishing your company as a thought leader in your space, promoting shares on social media and generating leads through form submission on your website. A white paper isn’t just a long blog post: It needs to be uniquely created and modified to fit the B2B audience. Here are the key elements of an effective white paper to get you started. ...
White papers are a great way to generate leads and to gauge the buyer lifecycle of your potential customer. They are also good for establishing your company as a thought leader in your...
Vlogging seemed to be one of those words that become really trendy in the early days of what was then called Web 2.0 (the shift of the online experience to...
Vlogging seemed to be one of those words that become really trendy in the early days of what was then called Web 2.0 (the shift of the online experience to being driven by user-generated content). Vlogging, or video blogging, became popular with the rise and adoption of webcams as well video-sharing sites like YouTube popping up in 2005. Yup, YouTube isn’t even 10 years old yet – how weird is that? While the term “vlogging” isn’t used as widely or promoted as the next...
Vlogging seemed to be one of those words that become really trendy in the early days of what was then called Web 2.0 (the shift of the online experience to being driven by user-generated content)....
Contests are a great way to impact metrics in the form of engagement, activity, reach and awareness. In addition to choosing your contest theme, identifying...
Contests are a great way to impact metrics in the form of engagement, activity, reach and awareness. In addition to choosing your contest theme, identifying partners, securing a prize, etc., you’ll need to create your supporting content strategy. Your promotional strategy should include pre-contest, contest and post-contest content. While you may not leverage all of the following content channels within your company, you can use the sift through the list and use what makes...
Contests are a great way to impact metrics in the form of engagement, activity, reach and awareness. In addition to choosing your contest theme, identifying partners, securing a prize, etc., you’ll...
