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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Calling All Marketers! Take Your Questions to the 'Engagement' Twitter Chat!

Editor's Note: Today’s post comes courtesy of DeShelia Spann, digital marketing strategist at Eaton, a power management company. DeShelia is focused on driving...

Content Marketing

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

Editor's Note: Today's post comes courtesy of Joe Cardillo, who  works for design marketplace startup Visually, assisting with key client and...

Content Marketing

4 Content Marketing Metrics Trends and Best Practices

Nothing seems to brings marketers more joy (or stress) than metrics and measurement. In the report – Eloqua Community: The State of Content Marketing 2014, we...

Content Marketing

The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?

Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ...

Content Marketing

The State of Content Production: Benchmarks and Action Items

We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community:...

Content Marketing

The State of Content Marketing 2014 [Infographic]

Last week we launched the Oracle Eloqua Community report: The State of Content Marketing 2014. Together with our friends at LookBook HQ we sought to benchmark...

Content Marketing

How Do You Work Content Into Your Marketing Mix? [New benchmark report]

There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen...

Content Marketing

3 Questions You Should Ask About Your Content Marketing Strategy

With so much pressure to build a content marketing strategy, where does one begin? Starting from scratch can be overwhelming, but there are three basic tenets...

Content Marketing

4 Tips for Boosting Employees’ Content Marketing Contributions

In a perfect world, your blog would be full of fresh, insightful posts week in and week out. Unfortunately, the world is not perfect: Lots of things seem to get...