Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over...
Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year, so inevitably, it makes the Content Marketer’s day a busy one. What’s the best way to leverage those eight (or more) hours you spend at work or thinking about work each day? Here’s a plan taking you from post-toast to sofa-time. The needs of every Content Marketer are different, so...
Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year,...
Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. Follow...
Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. Follow Daniel on Twitter @CMOConfessor. A picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and...
Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. Follow Daniel on Twitter @CMOConfessor....
Editor’s Note: Today’s post comes courtesy of Julie Wingerter, partner marketing manager at SnapApp, a content marketing platform used by companies to easily...
Editor’s Note: Today’s post comes courtesy of Julie Wingerter, partner marketing manager at SnapApp, a content marketing platform used by companies to easily create interactive content to generate leads and drive revenue. When was the last time you used a travel agent? Most of us prefer to research, plan, and book travel ourselves using the tools available to explore ideas, review other’s opinions, identify options and compare prices. This phenomenon – of doing our own...
Editor’s Note: Today’s post comes courtesy of Julie Wingerter, partner marketing manager at SnapApp, a content marketing platform used by companies to easily create interactive content to...
Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24, a cloud-based webinar platform. This post is ...
Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24, a cloud-based webinar platform. This post is Part 1 of a 2-part series. Webinars are one of the most important tools for marketers to drive demand and nurture new leads. As prospects increasingly self-educate through the buying cycle, webinars have become a primary source of information that buyers turn to before making a purchase decision. And the effectiveness of...
Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24, a cloud-based webinar platform. This post is Part 1 of a 2-part series. Webinars are one...
In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our...
In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. While the title of “Content Marketing Manager” has emerged across marketing organizations rampantly over the last few years, regardless of your team’s makeup – we all are challenged to embody the skills and tasks of this role. So says Ann Handley, Chief Content...
In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful,...
It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’ve got you covered....
It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’ve got you covered. We’re excited to launch the first in a new eBook series, the Modern Marketing Essentials Guides. The guide is a detailed, compact but thorough resource for topics and education Modern Marketers need the most. We know there is a lot of information out there to help marketers do their jobs better. Content marketing is one...
It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’ve got you covered. We’re excited to launch the first in a new...
Content marketers are challenged by many aspects- from conceptualization to production- but one of the core responsibilities becoming more critical is to...
Content marketers are challenged by many aspects- from conceptualization to production- but one of the core responsibilities becoming more critical is to rethink the funnel, or the way that people search for information. Andrew Davis, best selling author of “Brandscaping: Unleashing the Power of Partnerships”, encouraged marketers at Content Marketing World this week in Cleveland to rethink the traditional funnel with a new formula: MOI creates ROI, or “moment of inspiration”...
Content marketers are challenged by many aspects- from conceptualization to production- but one of the core responsibilities becoming more critical is to rethink the funnel, or the way that people...
Content Marketing World kicked off this week in Cleveland, OH. Our friends from the Content Marketing Institute don’t disappoint. The conference, now in its...
Content Marketing World kicked off this week in Cleveland, OH. Our friends from the Content Marketing Institute don’t disappoint. The conference, now in its fourth year, is packed full of intelligent and inspiring speakers, as well as stories from brands that truly understand how to be successful in content marketing. The full agenda is one for the books, but we picked out five can’t-miss sessions that we hope to see you join, too! 1. “The ROI on Content: How Kraft Learned...
Content Marketing World kicked off this week in Cleveland, OH. Our friends from the Content Marketing Institute don’t disappoint. The conference, now in its fourth year, is packed full of...
