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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

The Staying Power of BuzzFeed’s “What City Should I Actually Live In?” Quiz

Today’s post comes courtesy of Seth Lieberman, founder and CEO of SnapApp, a content marketing platform that gives marketers the power to generate leads and...

Content Marketing

What's a Good Way to Stretch my Content Marketing Budget?

You can stretch your content marketing budget by covering a single event or piece of content across multiple channels. For instance, the following video...

Content Marketing

Content Marketing Lessons From The New York Times Innovation Report

It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report. The report, penned by internal Times’...

Content Marketing

Seven Ugly Truths About Content Marketing

Editor's Note: Today's post comes courtesy of Rachel Metscher, the director of content marketing at ICF Internationa, where she's responsible helping her...

CMO Corner

Introducing: The Modern Marketer’s Guide to Video

Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize. And even when you do create...

Content Marketing

What Makes Irresistibly Shareable Content

Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about...

Content Marketing

How to Focus Your Marketing Messaging on What People Really Want

Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about...

Content Marketing

Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz

Editor's Note: Today's post comes courtesy of Seth Lieberman, founder and CEO of SnapApp.  SnapApp’s content marketing platform gives marketers the power to...

Content Marketing

4 Best Practices to Uniting Content Marketing Teams and Workflows

Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....