For marketers looking to create the digital 1:1 conversations that accelerate prospects and customers through the customer journey, video is a must-have...
For marketers looking to create the digital 1:1 conversations that accelerate prospects and customers through the customer journey, video is a must-have strategy component. In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. The next step is serving up the...
For marketers looking to create the digital 1:1 conversations that accelerate prospects and customers through the customer journey, video is a must-have strategy component. In our last post...
As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it...
As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it is to partner with the right technologies to move your business forward. Over the last five years, we’ve built the Oracle Marketing AppCloud where we partner with some of the best marketing technologies available today. We want to give our customers the best experience possible, which is why we are constantly on the...
As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it is to partner with the right technologies...
This started off as a mobile marketing post, but before you knew it, as I was working it out in my head, it veered into a content marketing post. And it...
This started off as a mobile marketing post, but before you knew it, as I was working it out in my head, it veered into a content marketing post. And it actually all started with an email. Maybe even the story of this post speaks to current nature of marketing, and if you are doing it right, then you just can't unbundle all the parts from each other like we hope to do one day with our cable tv packages. Like I said, it all started with an email. I am a huge fan of Warby...
This started off as a mobile marketing post, but before you knew it, as I was working it out in my head, it veered into a content marketing post. And it actually all started with an email. Maybe even...
Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand...
Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a trend; it’s becoming the atomic particle of all marketing. Meanwhile as content marketing rises in importance, email marketing has been enjoying a resurgence in utility as the tried and true channel for reaching people where they gather every day: their inbox. Why? Because it...
Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a...
When you hear the word “content” in a business context, you probably automatically associate it with “marketing”. As a tactic, content marketing has been around...
When you hear the word “content” in a business context, you probably automatically associate it with “marketing”. As a tactic, content marketing has been around for hundreds of years, while the term “content marketing” has only surged into popularity (and regular marketing lexicon) in the past 6-7 years. And it shows no sign of slowing down — in 2016, 88% of organizations claim to be using content marketing as a key B2B marketing tactic. The undeniable popularity and...
When you hear the word “content” in a business context, you probably automatically associate it with “marketing”. As a tactic, content marketing has been around for hundreds of years, while the term...
Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects series. Marketers know that as video...
Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects series. Marketers know that as video consumption continues to grow among consumers, especially on mobile devices, telling stories through video is one of the best ways to connect with those consumers. Using video for storytelling is very different from showcasing your products in a video. It’s also different from customer testimonial videos. Real storytelling...
Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects series. Marketers know that as video consumption continues to grow...
Doug Kessler is the creative director and co-founder of Velocity, a B2B marketing agency based in London. Doug writes and speaks about content marketing and his...
Doug Kessler is the creative director and co-founder of Velocity, a B2B marketing agency based in London. Doug writes and speaks about content marketing and his agency creates some of the most creative, and high performing, content. Doug recently stood in a hallway and talked to me about the state of content marketing, especially as it exists in big companies. They say that some of the best conversations at conferences happen in the hallways. And this is one of them. Watch...
Doug Kessler is the creative director and co-founder of Velocity, a B2B marketing agency based in London. Doug writes and speaks about content marketing and his agency creates some of the most...
2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts...
2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. No longer just a tool for brand awareness, top marketers are now using video throughout the funnel to better engage and educate prospects, enhance lead scoring and nurture streams, and boost overall conversion rates. Now that marketers...
2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the...
Content this, content that. Content marketing, content strategy. Everyone's talking content, all the time. The question being most frequently asked is: who's...
Content this, content that. Content marketing, content strategy. Everyone's talking content, all the time. The question being most frequently asked is: who's responsible for all this content. Is it communications? PR? Social media? Marketing in general? The honest answer to all those questions is yes. All these divisions (and more) play a role in content marketing and in content strategy. Too many marketers, and the organizations they represent, mistakenly view content as a...
Content this, content that. Content marketing, content strategy. Everyone's talking content, all the time. The question being most frequently asked is: who's responsible for all this content. Is it...
