Throw a rock and you’ll hit a marketer talking about content marketing (please note that our Legal friends advise that you don’t try this at home). Much like...
Throw a rock and you’ll hit a marketer talking about content marketing (please note that our Legal friends advise that you don’t try this at home). Much like social media has matured over the last five years, content marketing is still maturing and everyone is trying to understand and harness the power of useful, relevant, and valuable content. The problem is, you will never have enough content. Ever. As our products and services change, so do our prospects and customers. You...
Throw a rock and you’ll hit a marketer talking about content marketing (please note that our Legal friends advise that you don’t try this at home). Much like social media has matured over the...
Editor's Note: Today's post comes courtesy of Chuck Green, a marketing and business writer for the past 30 years. His work has been published in the Chicago...
Editor's Note: Today's post comes courtesy of Chuck Green, a marketing and business writer for the past 30 years. His work has been published in the Chicago Tribune, Los Angeles Times, Wall Street Journal, San Francisco Chronicle, Washington Post, and more. From LEGO's heartwarming father-son moment to Dove Beauty's touching ode to female self-esteem, B2C marketers know there's no better way to pluck the heart strings than through good, old-fashioned emotion. But when...
Editor's Note: Today's post comes courtesy of Chuck Green, a marketing and business writer for the past 30 years. His work has been published in the Chicago Tribune, Los Angeles Times, Wall Street...
Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....
Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations (IDC, Kenan Systems, Prospero (mZinga) and Millipore). Today's post is the second in a two-part...
Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of marketing...
Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. (e.g., IDC, Kenan Systems, Prospero (mZinga) and Millipore). Today's post is the first in a...
You may have “met” our friend, “Modern Mark.” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to...
You may have “met” our friend, “Modern Mark.” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to Modern Marketing’ campaign, which included a variety of content tactics, including high-value gated eBooks, videos, blog, and social posts. The program started with a research study conducted in tandem with BtoB Magazine to learn about the modern marketer—from our audience’s perspective. The study uncovered five...
You may have “met” our friend, “Modern Mark.” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to Modern Marketing’ campaign,...
Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. Over the...
Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. Over the past few years, we’ve seen an explosion of content on the web - from individual bloggers discussing niche areas, to businesses muscling in on the act and trying to grab their customers’ attention. In 2014, more than 70% of marketers have someone who is overseeing a content marketing strategy in their business. That’s a...
Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. Over the past few years, we’ve seen an...
Content marketing drives a great deal of our core marketing communications. But doing it well, and driving results, is easier in theory than in practice!...
Content marketing drives a great deal of our core marketing communications. But doing it well, and driving results, is easier in theory than in practice! According to the B2B Content Marketing 2015 Benchmark Report, published by Content Marketing Institute and MarketingProfs, a vast majority (70%) of the most effective B2B marketers are creating more content than they did one year ago; however, not even half (44%) of those marketers have a documented content marketing...
Content marketing drives a great deal of our core marketing communications. But doing it well, and driving results, is easier in theory than in practice! According to the B2B Content Marketing 2015...
So you think you're safe now that Halloween has come and gone I suppose? All you marketers out there committing the deadly sins of marketing think that since...
So you think you're safe now that Halloween has come and gone I suppose? All you marketers out there committing the deadly sins of marketing think that since the darkness of Halloween has passed you're safe, right? Wrong. Just as we told you yesterday Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. To date we have covered 6 of the 7...
So you think you're safe now that Halloween has come and gone I suppose? All you marketers out there committing the deadly sins of marketing think that since the darkness of Halloween has...
Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the...
Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. Fear not marketers for we are here to help guide you from this dark side where deadly sins abound. In our new eBook, The 7 1/2 Deadly Sins of Content Marketing (And How To Avoid Them), we illustrate each deadly sin along with a remedy to cure them as well. In our post last week, we talked...
Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. Fear not...
