It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both...
It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. While it’s been compared to other evolved channels—such as TV and radio—the special appeal of providing a means of “talking back” allows for a evocative, mutually beneficial dialogue rooted in the most precious (and scary) marketing asset: Customer opinion. The above is an excerpt from our new...
It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. While it’s...
Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and creative...
Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and creative coaching. She's a bit of a data nerd and loves seeing how pieces of the informational puzzle come together to paint a creative picture. You can catch Katrina or read her insights on kick-starting creativity at @creativekatrina. The game of brainstorming is changing. You need a way to quickly develop nimble, real-time...
Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and creative coaching. She's a bit of a data nerd and...
Today’s post comes courtesy of Sean Callahan, Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still....
Today’s post comes courtesy of Sean Callahan, Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still. They must run to stay up on new marketing technologies, and they hustle to stay ahead of their competitors – all the while trying to leap over the new hurdles that stand in their way. The digital world has made marketing more complex, but at the same time new marketing technologies have provided effective ways to reach...
Today’s post comes courtesy of Sean Callahan, Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still. They must run to stay up on new marketing...
Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. For both small and...
Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. For both small and large businesses, the content you create is the main bridge connecting your brand to your customer. Last week, the hot topic of the Social Media Marketing World gathering in sunny San Diego was the critical importance of strong content marketing that captures and converts your customer. Captivating, concise, and...
Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. For both small and large businesses, the content you create...
Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed. It's about cultivating and...
Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed. It's about cultivating and delivering a strategic brand message, attracting the right people to your business, and turning them into customers. Despite these constants, the way we practice marketing has changed dramatically. In the past, marketers used traditional advertising to deliver their message and lure a captivated (and less distracted)...
Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed. It's about cultivating and delivering a strategic brand...
Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as...
Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as to stay relevant in a competitive landscape. Marketers have access to technology and tools that help organize and distribute this content, but identifying, developing and planning the most appropriate assets intended for customer consumption can be daunting if there is no solid content marketing strategy in place. All...
Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as to stay relevant in a competitive...
“What’s the best airline for my bulldog?” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. In their early days the worldwide...
“What’s the best airline for my bulldog?” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. In their early days the worldwide pet moving service, received and answered hundred of pet travel questions every day by email. This meant the company was addressing the same topics repeatedly but only sharing the answers with one prospect or client at a time. Seeking a way to share their unique knowledge and attentive service with a broader audience...
“What’s the best airline for my bulldog?” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. In their early days the worldwide pet moving service, received...
In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy....
In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. A recent survey has shown that many B2B marketers are struggling to make an impact with their content marketing. A vast majority, or 72%, of surveyed marketers say less than half of their marketing staff play a primary role in content marketing strategising. The net result? Content soon devolves into sales talk instead...
In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. A recent survey has shown that many...
Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to...
Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. Marketers are too focused on the notion of creating content, and must better allocate their energy to developing a more focused strategy that aligns with content. “If you think about strategy as defining the job of the content, then content published...
Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all...
