Companies of all sizes have committed resources to content marketing, but not all of them understand how they should be measuring their efforts. Jesse Noyes, VP...
Companies of all sizes have committed resources to content marketing, but not all of them understand how they should be measuring their efforts. Jesse Noyes, VP of Product Marketing, Content and Communications, at Kapost, says that there are three things content marketers should be measuring to ensure success and relevancy to their business. Production We all produce lots of content, but do you know what it really takes to get it done? Are you keeping track of how long it...
Companies of all sizes have committed resources to content marketing, but not all of them understand how they should be measuring their efforts. Jesse Noyes, VP of Product Marketing, Content and...
Social selling is the latest trend to hit the sales world in years. Or maybe it’s just a new term for how the best salespeople have been selling all along. Or...
Social selling is the latest trend to hit the sales world in years. Or maybe it’s just a new term for how the best salespeople have been selling all along. Or it might even be the hook that finally aligns marketing and sales at B2B companies. Before you can consider implementing it at your organization, you have to understand what it is. It is no secret that the buyer’s process is changing. Many techniques that used to work no longer do. Let’s look at some statistics that...
Social selling is the latest trend to hit the sales world in years. Or maybe it’s just a new term for how the best salespeople have been selling all along. Or it might even be the hook that...
PetRelocation.com is a door-to-door pet moving service. Rachel Truair, Chief of Staff, and Caitlin Moore, Content Marketing Specialist, described their approach...
PetRelocation.com is a door-to-door pet moving service. Rachel Truair, Chief of Staff, and Caitlin Moore, Content Marketing Specialist, described their approach to content marketing for this company that handles all the logistics for pet moves across the globe. They avoided the obvious strategy of just sharing cute cat and dog photos on their social channels, and instead focused on their customers. They have become a trusted authority by answering questions and solving...
PetRelocation.com is a door-to-door pet moving service. Rachel Truair, Chief of Staff, and Caitlin Moore, Content Marketing Specialist, described their approach to content marketing for this company...
Most content marketing begins its life in written form, whether that is its final form or not. If your job is to write blog posts or ebooks, your work appears...
Most content marketing begins its life in written form, whether that is its final form or not. If your job is to write blog posts or ebooks, your work appears as a collection of words. Even if you are creating visual content or videos, this content begins with words. But how do you bring those words to life and present them to an audience? The days are gone of standing at a podium and reading a speech. Some speakers still do this, but if you would really like to bring your...
Most content marketing begins its life in written form, whether that is its final form or not. If your job is to write blog posts or ebooks, your work appears as a collection of words. Even if you are...
Erik Qualman is a bestselling author, the founder of the Socialnomics movement, and a professor at Harvard and MIT. Erik started talking about social media...
Erik Qualman is a bestselling author, the founder of the Socialnomics movement, and a professor at Harvard and MIT. Erik started talking about social media while everyone else was talking about SEO. He consistently received questions like, “Why are you focusing on teenager stuff?” Nobody understood why it was so important for business. Now he gets questions about how to improve social media for business and what's the secret sauce to grow your Twitter followers. Erik is...
Erik Qualman is a bestselling author, the founder of the Socialnomics movement, and a professor at Harvard and MIT. Erik started talking about social media while everyone else was talking about SEO....
In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a...
In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. There's a long cycle that has a lot of money and resources at stake, so you need to nurture your prospects all the way through the process. It's about driving them through to the sale by creating great content at each stage of their journey. Navigating the Sales Funnel 1. Top of the...
In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. There's a...
Tom Webster is the VP of Strategy and Marketing at Edison Research. The company provides custom marketing research to clients, but is best known for providing...
Tom Webster is the VP of Strategy and Marketing at Edison Research. The company provides custom marketing research to clients, but is best known for providing US election exit poll data to major news outlets. This is a prime example where data becomes content, as the news organizations use the Edison data to tell their stories. Data has flooded the content marketing world with the ease of online surveys and the ubiquity of infographics. Good content marketers will analyze the...
Tom Webster is the VP of Strategy and Marketing at Edison Research. The company provides custom marketing research to clients, but is best known for providing US election exit poll data to major...
Is your content failing you? Are you finding your click through rates are low, your leads are declining, your pipeline is looking way too thin, or perhaps, too...
Is your content failing you? Are you finding your click through rates are low, your leads are declining, your pipeline is looking way too thin, or perhaps, too flabby? It may be time for a quick content tune up, before beach season really starts. Here are a few questions to ask yourself to assess whether or not your content needs a tune-up: 1. Are you offering content that talks with, not at, your prospects? Just pushing content at your audience is hard work—but just because...
Is your content failing you? Are you finding your click through rates are low, your leads are declining, your pipeline is looking way too thin, or perhaps, too flabby? It may be time for a...
The time has come. The time to remind the leaders of marketing departments across the land that they are also consumers, too and as such they need to care about...
The time has come. The time to remind the leaders of marketing departments across the land that they are also consumers, too and as such they need to care about consumers and the business they bring to the bottom line; and that they need to care about things that go way beyond a marketing plan. In other words they need to remember they are people, too, just like the person on the other end of that cash register, email, Facebook post, advertisement and on and on and on. How...
The time has come. The time to remind the leaders of marketing departments across the land that they are also consumers, too and as such they need to care about consumers and the business they bring...
