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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Q&A with Ann Handley: Because every marketer Writes!

In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our...

Content Marketing

Q&A with Ann Handley: Because Every Marketer Writes!

In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our...

Content Marketing

Modern Marketing Essentials Guide to Content Marketing [New eBook]

It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’ve got you covered....

Content Marketing

4 Inspiring Content Marketing Takeaways From Author Andrew Davis

Content marketers are challenged by many aspects- from conceptualization to production- but one of the core responsibilities becoming more critical is to...

Content Marketing

5 Exciting Sessions Happening at Content Marketing World

Content Marketing World kicked off this week in Cleveland, OH. Our friends from the Content Marketing Institute don’t disappoint. The conference, now in its...

Content Marketing

7 Copywriting Formulas to Support Online Sales

Editor's Note: Today's post comes courtesy of Helen Nesterenko, the founder of Writtent.com, the go-to place to find freelance writers and create great content....

Content Marketing

How To Chop Up Your Webinar Content

Editor’s Note: Today’s post comes courtesy of Liz O'Neill, a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and...

Content Marketing

How Data Can Be a Competitive Weapon in Your Content Marketing

Editor’s Note: Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Dennis is a contributing author to the book “42 Rules of...

Content Marketing

Content Marketing Trends Taking Us into the Future

Editor’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manager at Vidyard. Managing the Vidyard Blog and content assets, she...