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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Tips for Driving Engagement with 'Snackable' Content Marketing [infographic]

Content marketing drives a great deal of our core marketing communications. But doing it well, and driving results, is easier in theory than in practice!...

Content Marketing

More deadly sins of content marketing (ebook)

So you think you're safe now that Halloween has come and gone I suppose? All you marketers out there committing the deadly sins of marketing think that since...

Content Marketing

Reform Your Content Marketing

Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the...

Content Marketing

3 Deadly Sins of Content Marketing

You know how certain days have a different “feel” to them? Days of the week surely do as Sunday has a different feel than say Wednesday for example. There are...

Content Marketing

New eBook: The 7 1/2 Deadly Sins of Content Marketing (And How To Avoid Them)

Halloween is of course tomorrow and trick or treaters all across the land will be out and about in search of, well... treats. There will be lots of spooky...

Content Marketing

Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.

Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over...

Content Marketing

5 Tips For Maximizing Your Video Marketing

Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. Follow...

Content Marketing

The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?

Editor’s Note: Today’s post comes courtesy of Julie Wingerter, partner marketing manager at SnapApp, a content marketing platform used by companies to easily...

Content Marketing

Matching Webinar Content to the Buying Cycle

Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24, a cloud-based webinar platform. This post is ...