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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Courting Your Customer: Relationship Advice for Marketers

Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that...

Content Marketing

Courting your customer: Relationship advice for marketers

Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that...

Content Marketing

5 ways to create more content TODAY

Throw a rock and you’ll hit a marketer talking about content marketing (please note that our Legal friends advise that you don’t try this at home). Much like...

Content Marketing

5 Ways to Create More Content Today

Throw a rock and you’ll hit a marketer talking about content marketing (please note that our Legal friends advise that you don’t try this at home). Much like...

Content Marketing

Why Emotion Matters in B2B Marketing

Editor's Note: Today's post comes courtesy of Chuck Green, a marketing and business writer for the past 30 years. His work has been published in the Chicago...

Content Marketing

4 (More) Attributes of Your Next Content Marketing Star

Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....

Content Marketing

4 Attributes of Your Next Content Marketing Superstar

Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....

Content Marketing

How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]

You may have “met” our friend, “Modern Mark.” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to...

Content Marketing

3 SEO Basics for Content Marketers

Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. Over the...