Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information...
Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results. What many marketers don’t realize, is that the keywords that work for SEO and PPC advertising aren’t always as effective for social media marketing. Not only does user behavior on social platforms differ from that on search...
Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation...
Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content...
Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content audit. A content audit helps you develop and navigate a content strategy. It enables you to allocate and analyze all of your existing content to identify what’s working and what isn’t. Most importantly, a content audit informs how you optimize both existing and future content. The benefits span nearly every area of content...
Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content audit. A content audit helps you develop and...
In today’s digital marketing landscape, a growing number of social media platforms and channels are competing for a limited number of marketing resources. Many...
In today’s digital marketing landscape, a growing number of social media platforms and channels are competing for a limited number of marketing resources. Many brands are realizing that they can’t have an active presence across every single platform, and that they need to be strategic in how they create content for different channels. That’s why you need a content marketing strategy for your blog and social media posts. Create one unified brand identity In the rush to create...
In today’s digital marketing landscape, a growing number of social media platforms and channels are competing for a limited number of marketing resources. Many brands are realizing that they can’t...
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that...
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that doesn’t have to be the case. White papers are among most requested resource formats of B2B buyers. They should be in-depth, enlightening, and also: interesting. If not a boring version of an eBook, what is a white paper? Here’s HubSpot’s definition: A white paper is a persuasive, authoritative, in-depth report on a specific...
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that doesn’t have to be the case. White papers are...
Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel...
Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel additional content marketing programs. While it can be challenging to come up with your next big content theme or idea, consider mining the gold from the agenda highlights of an upcoming (or recent) event. Your event planning teams put a great deal of effort and energy into producing relevant, quality content to...
Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel additional content marketing programs....
With many not-so-successful ABM implementations, an overload of Pokemon Go content, and increasing obstacles because of ad blockers it’s not surprising so many...
With many not-so-successful ABM implementations, an overload of Pokemon Go content, and increasing obstacles because of ad blockers it’s not surprising so many marketers are embracing a new year. To kick off this year, Randy Frisch and I have an inspirational lineup of content marketers to help you with your 2017 content marketing strategy. Through our conversations with Travis Wright, Nick Steeves, Claire Suellentrop, Jess Ostroff, and Pamela Muldoon, you will learn the best...
With many not-so-successful ABM implementations, an overload of Pokemon Go content, and increasing obstacles because of ad blockers it’s not surprising so many marketers are embracing a new year....
With months of planning, it’s time to take a step back reflect on all of our hard work. With all of the long hours and excitement at this time of the year, we...
With months of planning, it’s time to take a step back reflect on all of our hard work. With all of the long hours and excitement at this time of the year, we all are more than eager to take a break! Kick back, relax, grab a drink as you tune in for these Content Pros guests: Robyn Itule, Dan Hanrahan, Jennifer Goforth Gregory, and Marcus Sheridan. How to Find Content in Your Data With a seemingly never-ending cascade of new information, new technology, and new trends to...
With months of planning, it’s time to take a step back reflect on all of our hard work. With all of the long hours and excitement at this time of the year, we all are more than eager to take a...
The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some...
The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some well-deserved downtime. To get you back in the swing of things, Randy Frisch and I invited Joanna Wiebe, Mark Masters, Ruth Carter, and Amanda Nelson to share their marketing experience. Put your Christmas music on pause, grab a steaming mug of cocoa, and start listening to these Content Pros guests. The Problem with...
The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some well-deserved downtime. To get you back in the...
The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a...
The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey. Consider these two points: 67% of the buyer’s journey is now digital. Today’s buyer can be up to 90% of the way through their journey before they personally reach out to sales. At a high level, the buyer’s journey consists of three different stages: Awareness stage Consideration stage...
The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that...
