Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand...
Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a trend; it’s becoming the atomic particle of all marketing. Meanwhile as content marketing rises in importance, email marketing has been enjoying a resurgence in utility as the tried and true channel for reaching people where they gather every day: their inbox. Why? Because it...
Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a...
When you hear the word “content” in a business context, you probably automatically associate it with “marketing”. As a tactic, content marketing has been around...
When you hear the word “content” in a business context, you probably automatically associate it with “marketing”. As a tactic, content marketing has been around for hundreds of years, while the term “content marketing” has only surged into popularity (and regular marketing lexicon) in the past 6-7 years. And it shows no sign of slowing down — in 2016, 88% of organizations claim to be using content marketing as a key B2B marketing tactic. The undeniable popularity and...
When you hear the word “content” in a business context, you probably automatically associate it with “marketing”. As a tactic, content marketing has been around for hundreds of years, while the term...
Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects series. Marketers know that as video...
Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects series. Marketers know that as video consumption continues to grow among consumers, especially on mobile devices, telling stories through video is one of the best ways to connect with those consumers. Using video for storytelling is very different from showcasing your products in a video. It’s also different from customer testimonial videos. Real storytelling...
Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects series. Marketers know that as video consumption continues to grow...
Doug Kessler is the creative director and co-founder of Velocity, a B2B marketing agency based in London. Doug writes and speaks about content marketing and his...
Doug Kessler is the creative director and co-founder of Velocity, a B2B marketing agency based in London. Doug writes and speaks about content marketing and his agency creates some of the most creative, and high performing, content. Doug recently stood in a hallway and talked to me about the state of content marketing, especially as it exists in big companies. They say that some of the best conversations at conferences happen in the hallways. And this is one of them. Watch...
Doug Kessler is the creative director and co-founder of Velocity, a B2B marketing agency based in London. Doug writes and speaks about content marketing and his agency creates some of the most...
2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts...
2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. No longer just a tool for brand awareness, top marketers are now using video throughout the funnel to better engage and educate prospects, enhance lead scoring and nurture streams, and boost overall conversion rates. Now that marketers...
2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the...
Content this, content that. Content marketing, content strategy. Everyone's talking content, all the time. The question being most frequently asked is: who's...
Content this, content that. Content marketing, content strategy. Everyone's talking content, all the time. The question being most frequently asked is: who's responsible for all this content. Is it communications? PR? Social media? Marketing in general? The honest answer to all those questions is yes. All these divisions (and more) play a role in content marketing and in content strategy. Too many marketers, and the organizations they represent, mistakenly view content as a...
Content this, content that. Content marketing, content strategy. Everyone's talking content, all the time. The question being most frequently asked is: who's responsible for all this content. Is it...
We looked at the top modern marketing posts of 2015 earlier this week, and we're now looking at the top posts that were not published this year. In a content...
We looked at the top modern marketing posts of 2015 earlier this week, and we're now looking at the top posts that were not published this year. In a content marketing environment there are really two kinds of posts: current ones that get traffic from social media and feed subscribers, and older ones that get traffic from search. The following are from the second category. I've included the year these posts were originally published to give you an idea what kind of traction...
We looked at the top modern marketing posts of 2015 earlier this week, and we're now looking at the top posts that were not published this year. In a content marketing environment there are really two...
One of the best ways to understand your audience is to see what content resonates with them. And if you have a blog with analytics installed, which seems to be...
One of the best ways to understand your audience is to see what content resonates with them. And if you have a blog with analytics installed, which seems to be standard with all blogging software, you can look at the top posts of the year. Another thing to keep in mind is that the most successful blogs get significant traffic from older posts. When an older post starts getting lots of search traffic, it becomes a gift that keeps on giving. So rather than just look at our top...
One of the best ways to understand your audience is to see what content resonates with them. And if you have a blog with analytics installed, which seems to be standard with all blogging software, you...
No matter what area of modern marketing you look at when reviewing the year that was 2015, you will find growth, relevance and efficiency. Content marketing is...
No matter what area of modern marketing you look at when reviewing the year that was 2015, you will find growth, relevance and efficiency. Content marketing is no different. More Content Several of the global experts we talked to focused on the same statistic from the Content Marketing Institute. 70% of B2B marketers plan on producing more content over the next 12 months. And since these interviews were done in the late summer, this statistic was looking at content marketing...
No matter what area of modern marketing you look at when reviewing the year that was 2015, you will find growth, relevance and efficiency. Content marketing is no different. More Content Several of...
