The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Content Marketing
Content Marketing
Assess Your Content Marketing Maturity Level [Infographic]
Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as...
Content Marketing
Modern Marketing Lessons From PetRelocation [Webinar]
“What’s the best airline for my bulldog?” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. In their early days the worldwide...
Content Marketing
Managing pros and cons of outsourcing content marketing
In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy....
Content Marketing
Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to...
Content Marketing
4 Promotion Strategies Used by the Best Business Bloggers
Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....
Content Marketing
5 Ways to Differentiate Your Marketing Content
Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he...
Content Marketing
Announcing the Content Pros Podcast and Episode 1 with Jay Baer
I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content...
Content Marketing
Recapping 2014 in Content Marketing
We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge...
Content Marketing
Announcing the Content Pros Podcast and Episode 1 with Jay Baer
I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content...