The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Content Marketing
Content Marketing
Managing pros and cons of outsourcing content marketing
In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy....
Content Marketing
Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to...
Content Marketing
4 Promotion Strategies Used by the Best Business Bloggers
Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....
Content Marketing
5 Ways to Differentiate Your Marketing Content
Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he...
Content Marketing
Announcing the Content Pros Podcast and Episode 1 with Jay Baer
I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content...
Content Marketing
Recapping 2014 in Content Marketing
We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge...
Content Marketing
Announcing the Content Pros Podcast and Episode 1 with Jay Baer
I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content...
Content Marketing
Recapping 2014 in Content Marketing
We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge...
Content Marketing
Courting Your Customer: Relationship Advice for Marketers
Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that...