Content marketing isn't easy to do. There's no doubt that it's effective, but it's very hard to do it well. It's a little like publishing a book blindly. You...
Content marketing isn't easy to do. There's no doubt that it's effective, but it's very hard to do it well. It's a little like publishing a book blindly. You have no clue if anyone will be interested enough to read it - and want another. Despite this, content marketing is still an important part of any marketing plan - so how can we overcome this problem? One strategy is to write your content so that it is targeted to a specific type of individual. This isn't a new concept in...
Content marketing isn't easy to do. There's no doubt that it's effective, but it's very hard to do it well. It's a little like publishing a book blindly. You have no clue if anyone will be interested...
The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see the...
The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see the hoped-for results. Simply publishing blog posts doesn’t cut it any longer, forcing brands to become extremely creative and diverse when building content marketing strategies. Here are four ways I see content marketing evolving in 2018: 1. More effort will be placed on promoting high-quality content assets They say less is...
The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see the hoped-for results. Simply publishing blog posts...
Personalized marketing is more relevant, more targeted, and better perceived. That is not only what common sense tells us, but also supported by figures and...
Personalized marketing is more relevant, more targeted, and better perceived. That is not only what common sense tells us, but also supported by figures and statistics from many analysts and surveys. What are some examples? Check out the “Five Key Trends in Gartner’s 2015 Digital Marketing Hype Cycle” or the “15 Mind-Blowing Stats About Personalization”. What is Personalized Marketing? Most of us have already had some sort of experience with personalized marketing. There are...
Personalized marketing is more relevant, more targeted, and better perceived. That is not only what common sense tells us, but also supported by figures and statistics from many analysts and...
Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information...
Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results. What many marketers don’t realize, is that the keywords that work for SEO and PPC advertising aren’t always as effective for social media marketing. Not only does user behavior on social platforms differ from that on search...
Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation...
Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content...
Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content audit. A content audit helps you develop and navigate a content strategy. It enables you to allocate and analyze all of your existing content to identify what’s working and what isn’t. Most importantly, a content audit informs how you optimize both existing and future content. The benefits span nearly every area of content...
Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content audit. A content audit helps you develop and...
In today’s digital marketing landscape, a growing number of social media platforms and channels are competing for a limited number of marketing resources. Many...
In today’s digital marketing landscape, a growing number of social media platforms and channels are competing for a limited number of marketing resources. Many brands are realizing that they can’t have an active presence across every single platform, and that they need to be strategic in how they create content for different channels. That’s why you need a content marketing strategy for your blog and social media posts. Create one unified brand identity In the rush to create...
In today’s digital marketing landscape, a growing number of social media platforms and channels are competing for a limited number of marketing resources. Many brands are realizing that they can’t...
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that...
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that doesn’t have to be the case. White papers are among most requested resource formats of B2B buyers. They should be in-depth, enlightening, and also: interesting. If not a boring version of an eBook, what is a white paper? Here’s HubSpot’s definition: A white paper is a persuasive, authoritative, in-depth report on a specific...
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that doesn’t have to be the case. White papers are...
Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel...
Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel additional content marketing programs. While it can be challenging to come up with your next big content theme or idea, consider mining the gold from the agenda highlights of an upcoming (or recent) event. Your event planning teams put a great deal of effort and energy into producing relevant, quality content to...
Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel additional content marketing programs....
With many not-so-successful ABM implementations, an overload of Pokemon Go content, and increasing obstacles because of ad blockers it’s not surprising so many...
With many not-so-successful ABM implementations, an overload of Pokemon Go content, and increasing obstacles because of ad blockers it’s not surprising so many marketers are embracing a new year. To kick off this year, Randy Frisch and I have an inspirational lineup of content marketers to help you with your 2017 content marketing strategy. Through our conversations with Travis Wright, Nick Steeves, Claire Suellentrop, Jess Ostroff, and Pamela Muldoon, you will learn the best...
With many not-so-successful ABM implementations, an overload of Pokemon Go content, and increasing obstacles because of ad blockers it’s not surprising so many marketers are embracing a new year....
