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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Managing pros and cons of outsourcing content marketing

In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy....

Content Marketing

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to...

Content Marketing

4 Promotion Strategies Used by the Best Business Bloggers

Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....

Content Marketing

5 Ways to Differentiate Your Marketing Content

Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he...

Content Marketing

Announcing the Content Pros Podcast and Episode 1 with Jay Baer

I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content...

Content Marketing

Recapping 2014 in Content Marketing

We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge...

Content Marketing

Announcing the Content Pros Podcast and Episode 1 with Jay Baer

I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content...

Content Marketing

Recapping 2014 in Content Marketing

We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge...

Content Marketing

Courting Your Customer: Relationship Advice for Marketers

Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that...