Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed. It's about cultivating and...
Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed. It's about cultivating and delivering a strategic brand message, attracting the right people to your business, and turning them into customers. Despite these constants, the way we practice marketing has changed dramatically. In the past, marketers used traditional advertising to deliver their message and lure a captivated (and less distracted)...
Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed. It's about cultivating and delivering a strategic brand...
Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as...
Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as to stay relevant in a competitive landscape. Marketers have access to technology and tools that help organize and distribute this content, but identifying, developing and planning the most appropriate assets intended for customer consumption can be daunting if there is no solid content marketing strategy in place. All...
Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as to stay relevant in a competitive...
“What’s the best airline for my bulldog?” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. In their early days the worldwide...
“What’s the best airline for my bulldog?” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. In their early days the worldwide pet moving service, received and answered hundred of pet travel questions every day by email. This meant the company was addressing the same topics repeatedly but only sharing the answers with one prospect or client at a time. Seeking a way to share their unique knowledge and attentive service with a broader audience...
“What’s the best airline for my bulldog?” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. In their early days the worldwide pet moving service, received...
In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy....
In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. A recent survey has shown that many B2B marketers are struggling to make an impact with their content marketing. A vast majority, or 72%, of surveyed marketers say less than half of their marketing staff play a primary role in content marketing strategising. The net result? Content soon devolves into sales talk instead...
In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. A recent survey has shown that many...
Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to...
Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. Marketers are too focused on the notion of creating content, and must better allocate their energy to developing a more focused strategy that aligns with content. “If you think about strategy as defining the job of the content, then content published...
Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all...
Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....
Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations (IDC, Kenan Systems, Prospero (mZinga) and Millipore). Curata's Business Blogging Survey of 428...
Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of marketing...
Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he...
Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. He has managed teams in Europe and North America, led the integration of social media for B&O for the best part of a decade and is the architect behind B&O’s brand journalism program. Follow Simon...
Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of...
I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content...
I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content Pros. Each episode will feature one of the world's best content marketers and we dive into their content marketing strategy, their content marketing plan, how they structure content analytics and much more. We created the show because there is a lot of noise in the content space and not enough discussion about how...
I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content Pros. Each episode will feature one of...
We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge...
We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge year! There were lots of content marketing specific events (led by Content Marketing World) and content is being talked about at every marketing event. If you need visual proof, check out the trend for searches involving content marketing below. Search interest over time for the term: content marketing (Google) It is...
We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge year! There were lots of...
