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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Setting Themselves Apart From Their Competitors - The Penn Foster Story (Video)

Founded in 1890, Penn Foster has been a leader in career-focused distance and hybrid learning for over 125 years. More than 13 million people have enrolled in...

Content Marketing

How Missguided Won Over Fast-Fashionistas With Trigger-Based Marketing

Consumers are using more devices than ever before to compare and research even more products. As a result, the path to purchase is becoming increasingly complex...

Content Marketing

6 Key Metrics to Measure Success from Your Retargeting Programs

Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc.  Today many companies are running site and...

Content Marketing

Modern Marketing Essentials Guide To Social Marketing (eBook)

It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both...

Content Marketing

5 Ways You Can Bring More Creativity into Brainstorming and Kick-Start the Flow of Ideas

Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and creative...

Content Marketing

4 B2B Marketing Hurdles – And How to Jump Right Over Them

Today’s post comes courtesy of Sean Callahan, Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still....

Content Marketing

6 Simple Steps to Creating Your Content Marketing Strategy

Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. For both small and...

Content Marketing

The Revised Approach to Content Distribution

Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed. It's about cultivating and...

Content Marketing

Assess Your Content Marketing Maturity Level [Infographic]

Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as...