The B2B marketing landscape looks different now than at the beginning of last year. The pandemic caused some trends to accelerate and move to the forefront and made marketers look at others in a new light.
Today’s marketing environment requires large measures of content marketing across more channels than ever before, often leaving many companies struggling to keep up with content creation and distribution. Enter marketing automation, which can provide numerous benefits for marketers in terms of time and money savings as well as insights that can drive better results from a marketing strategy.
Multichannel content planning means deciding which channels and platforms you want to focus your content marketing efforts on and then determining how this impacts your overall content strategy. Here’s what may change in your content strategy when you migrate to a multichannel marketing effort.
The second you send an email, the content in it starts to age. While some content is evergreen and maintains its relevance until whenever your subscribers open your email, other content has a limited lifespan. Let's look at what live content works best in emails.
A content management system gives you the tools to put content—written and visual—online in any possible customer touchpoints such as a website or blog. It provides a way to update, and manage that content within a single interface often designed to look like a dashboard. No specialized technical knowledge is needed to work within a CMS, making them user-friendly.