The second you send an email, the content in it starts to age. While some content is evergreen and maintains its relevance until whenever your subscribers open your email, other content has a limited lifespan. Let's look at what live content works best in emails.
A content management system gives you the tools to put content—written and visual—online in any possible customer touchpoints such as a website or blog. It provides a way to update, and manage that content within a single interface often designed to look like a dashboard. No specialized technical knowledge is needed to work within a CMS, making them user-friendly.
Content creators should present their messaging in as clear, effective, and simple terms as they can. Visuals can help tremendously in this by quickly catching your audience’s eye and holding their attention. They can also make a strong impression and convey a message that resonates with your audience.
Some content creators, writers, and designers submit their work to editors with trepidation. However, editors serve a vital role in the content creation process. Flexibility and openness are keys to working with them and strengthening the end results.