Content marketers should put more thought into what content a particular customer wants to consume and where and how they are engaging with it on their customer...
Content marketers should put more thought into what content a particular customer wants to consume and where and how they are engaging with it on their customer journey.
Some content creators, writers, and designers submit their work to editors with trepidation. However, editors serve a vital role in the content creation...
Some content creators, writers, and designers submit their work to editors with trepidation. However, editors serve a vital role in the content creation process. Flexibility and openness are keys to working with them and strengthening the end results.
Some content creators, writers, and designers submit their work to editors with trepidation. However, editors serve a vital role in the content creation process. Flexibility and openness are keys...
Digital marketers, heed these tips from marketing pros about email marketing, content marketing, and how to create better customer experiences during...
Digital marketers, heed these tips from marketing pros about email marketing, content marketing, and how to create better customer experiences during disruption.
While before, B2B marketing sought a more professional and business-like tone, while B2C could try to be flashier and evoke more emotion. Now, though, the walls...
While before, B2B marketing sought a more professional and business-like tone, while B2C could try to be flashier and evoke more emotion. Now, though, the walls between B2B and B2C have come crumbling down. Learn four ways to make your B2B content more like B2C to engage more customers.
While before, B2B marketing sought a more professional and business-like tone, while B2C could try to be flashier and evoke more emotion. Now, though, the walls between B2B and B2C have come crumbling...
Aim for these four keys in your cross-channel content marketing strategy to deliver a consistent experience regardless of where a customer comes across your...
Aim for these four keys in your cross-channel content marketing strategy to deliver a consistent experience regardless of where a customer comes across your content.
Some of the first forms of branded advertising were flowers and fruits. Even in digital marketing, we still use food-related language — hoping audiences will...
Some of the first forms of branded advertising were flowers and fruits. Even in digital marketing, we still use food-related language — hoping audiences will “consume” our products if we match their “taste" in content and branding.
Some of the first forms of branded advertising were flowers and fruits. Even in digital marketing, we still use food-related language — hoping audiences will “consume” our products if we match their...
Successful in content strategy comes down to your content strategy, says Robert Rose of the Content Advisory. What roles do scalability and measurement play?...
Successful in content strategy comes down to your content strategy, says Robert Rose of the Content Advisory. What roles do scalability and measurement play? Watch the video to find out.
Marketers should video in their campaigns to catch more eyes and appeal to visual learners. They can even use a smartphone to record. Learn three tips to help...
Marketers should video in their campaigns to catch more eyes and appeal to visual learners. They can even use a smartphone to record. Learn three tips to help you make amazing video with it.
Empathic marketers put themselves in their customers' shoes to try and better understand them. After empathy, immersion comes next, and both inform your content...
Empathic marketers put themselves in their customers' shoes to try and better understand them. After empathy, immersion comes next, and both inform your content and how you work with data.
