Some of the first forms of branded advertising were flowers and fruits. Even in digital marketing, we still use food-related language — hoping audiences will “consume” our products if we match their “taste" in content and branding.
With buyers and consumers spending more time than ever consuming content, marketers should take this opportunity to invest in their blogs. Create helpful content that reaches, engages and eventually converts your readers to customers.
Good content needs good, sharp writing. But what is good writing? What separates it from mediocre or bad writing? While no hardfast rules of writing exist, content marketers should keep these seven rules of thumb in mind.
Though many in-person events have been cancelled, technology allows marketers to do video events and interviews to help produce content. What are three tips content marketers should heed to produce a quality product though?