In this age of personalization, it’s become even more important for a brand to acknowledge that they are speaking to a specific audience with their own unique set of needs, challenges, and interests. Nowhere is this more apparent than in looking at a B2B audience versus a B2C audience. Here’s what should be different about the content approach for each audience and what it matters.
To produce content in a timely manner, you need a content calendar. Using one excellent way to stay organized and plan engaging content. It helps you produce content and share regular, relevant information with your teammate during the content creation process. It also serves as a benchmark for analysis and changes. Read on for some tips on how to create a content calendar without the drudgery and frustration most would expect to go along with it.
In episode 7 of On the Fly, Brian Fanzo dispels the myth of the shrinking human attention span and talks about how this affects content marketing. Find out how you can capture someone's attention in this day and age.
While it’s nearly impossible to predict which content will go “viral,” it is possible to predict which content will become highly sharable. As a result, marketers are theoretically able to reverse-engineer the process of creating engaging, high-quality content. In short, simply study what has been successful recently – and then re-create similar types of content. You might say that this digital content has the right DNA to go viral. With that in mind, here are three key...
The lines between “content” and “advertising” have now blurred to a point where it’s simply cheaper and more effective for companies to create sponsored content. And as they create more and more content – blogs, videos, podcasts, e-books – they increasingly resemble digital media companies. Learn three good reasons why every company now needs to become a digital media company.
A team of digital marketing heroes has an array of marketing methods and best practices to utilize in crafting a data-driven email. They work off a strong set of data that comes from their customers’ preferences, A/B and multivariate testing, analytics showing the results of their past campaigns, and their own experience and talents.
Beyond branding and funnel marketing tactics, demand generation efforts are specific methods for creating touchpoints for all aspects of the conversion and sales cycles. The goal is to develop long-term customer relationships, leveraging and extending the excitement for continued product or service purchases. And only a demand generation program enacts tactics focused on long-term relationships rather than immediate conversions.
The worlds of advertising and editorial, once separated by a metaphorical (if not literal) wall at all media companies, are now blurring in very strange ways. In fact, let’s be honest, it’s becoming increasingly difficult to tell the difference between the two. Read to see how this has changed the content marketing game.