Visual content is taking over the web. First it was photos and GIFs, and now it’s video. According to some estimates, video will account for as much as 80% of all web traffic by 2019. As if that wasn’t enough of an incentive to start producing more video content as part of your content marketing strategy to boost search results, create more engagement, and help you work better with mobile.
Many marketers have trained themselves to anticipate what to do next when it comes to sending emails, but how many do the same with our blogs, videos, and white papers? Often, marketers simply link to a page filled with content sorted by format, or worse, chronological dates. We are living in a world where our audience expects us to keep them at the edge of their seats. Are you living up to those expectations? Click through your content and see if you’re hooked to go past the...
As great as content marketing is, a “build it and they will come” philosophy only gets you so far nowadays...and that’s where email marketing comes in. Email marketing helps get your content in front of more people—specifically, your most loyal customers and most interested prospects. But email is about so much more than just content amplification. Find out some ways that email marketing makes your content marketing work harder for you.
In an effort to stay competitive, many media companies, marketing teams, and news organizations are employing teams of robot reporters to crank out stories using very basic templates created by human editors. These robot content writers are starting to show up in other areas as well, raising questions about what impact all this machine-generated content is going to have for the future of digital content.
Think about your favorite cake. What makes it special? Maybe it’s the icing or tasty filling. Maybe it’s the chocolaty layers or extra moist texture. To you, this special cake tastes better than an average cake. It stands out because it has all the right elements. It’s different. What if you could give this feeling to your customers? Luckily, with the right content and an amazing experience, you can.
Marketing is a conversation, and conversations almost always include storytelling. Look at it strategically. What emotions are you looking to stir with your content? Are you looking to educate your audience? Inspire or energize them? Emotions and empathy are the keys to making your storytelling and content marketing great.
If done right, podcasting can be more than a corporate vanity project – it can be a way to reach new customers; develop your overall brand personality, bring in new advertising revenue; and super-serve your best customers by going very deep in content areas that matter the most to them.
A content strategy acts as your roadmap. It tells you where you are with your content, where you want to be, and how you intend to get there. To understand what your content needs to be, you have to understand your audience. This means looking at what worked before, what didn’t, and the lessons you learned from it.
Many areas of digital media can overlap and create synergies between each other, such as content marketing and social media. Two seemingly disparate areas, these efforts both involve using stories and personality to engage consumers and get them invested in a brand. Using them in tandem — and building one off the other — can result in big wins in terms of both cost savings and audience impact.