Modern Marketing Blog

Content Marketing

Content Marketing

Can Google Hummingbird Work For Your Content?

In September, Google unveiled its latest iteration of search algorithm—dubbed Hummingbird for its speed and nimbleness—and sent shockwaves throughout the...

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Content Marketing

Using Email to Generate B2B Leads

Email is one of the most effective ways to capture customer attention, add value and create a qualified funnel of prospects. But the basics of generating business...

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Content Marketing

Five New Year’s Blogging Resolutions

In addition to your resolutions of exercising more, taking a relaxing trip and volunteering in 2014, content marketers should remember to set their blogging...

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Content Marketing

3 Steps to Implementing a Content Calendar

Content calendars can be a simple way to organize a content marketing plan for a business with multiple departments needing to contribute content to the cause....

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Content Marketing

What Should a B2B Brand Voice Sound Like on Twitter?

A unified brand voice isn’t just important for the Apples, Nikes and Oreos of the marketing world. Business-to-business organizations also need to find and...

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Content Marketing

Which Marketing Messaging Types Resonate the Most? [CHART]

Finding your “sweet spot” in your marketing and advertising messaging can be challenging — particularly if you don’t have target personas and supporting...

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Content Marketing

8 Simple Ways to Keep Your Blog Fresh

There is nothing sadder than an unattended or dated blog. When a visitor encounters a blog that hasn’t been updated in months (or even years!), it can create...

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