Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Content Marketing

The Basics of Persuasive Sales Content Marketing Copy

The Basics of Persuasive Sales Content Marketing Copy

Thursday, May 28, 2015 | Author: Steve Olenski

As some of you may know I am the world's biggest proponent of the N.A.S. Doctrine. You can read all about it here but essentially states that brands should Not...

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Content Marketing

How To Get Out of a ‘Relationship Rut’ With Your Customers

How To Get Out of a ‘Relationship Rut’ With Your Customers

Wednesday, May 27, 2015 | Author: Contributor

I’ve been married to my awesome husband for 10 years.  Before we got married, we dated for 5 years. So, all in all, we have been together for a total of...

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Content Marketing

6 Tips for Marketers from Magic Johnson

6 Tips for Marketers from Magic Johnson

Wednesday, May 20, 2015 | Author: Lauren Harper

Sirius Decisions Summit was in Nashville last week, and the one and only Magic Johnson delivered a truly inspired keynote presentation. A five-time NBA Champion...

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Content Marketing

How To Increase Customer Loyalty And Revenue

How To Increase Customer Loyalty And Revenue

Friday, May 1, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of John Rampton, entrepreneur, author and contributing writer for Forbes, Entrepreneur.com, Inc., and The Huffington...

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Content Marketing

10 Top Trends Driving The Future Of Marketing

10 Top Trends Driving The Future Of Marketing

Thursday, April 30, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Daniel Newman, President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be...

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Content Marketing

12 Awesome Content Marketing Ideas That Aren’t Blog Posts (Infographic)

12 Awesome Content Marketing Ideas That Aren’t Blog Posts (Infographic)

Wednesday, April 29, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. Today I want to share with you 12 creative...

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Content Marketing

6 Key Metrics to Measure Success from Your Retargeting Programs

6 Key Metrics to Measure Success from Your Retargeting Programs

Friday, April 17, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc.  Today many companies are running site and email...

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Content Marketing

5 Ways You Can Bring More Creativity into Brainstorming and Kick-Start the Flow of Ideas

5 Ways You Can Bring More Creativity into Brainstorming and Kick-Start the Flow of Ideas

Tuesday, April 14, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and...

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Content Marketing

4 B2B Marketing Hurdles – And How to Jump Right Over Them

4 B2B Marketing Hurdles – And How to Jump Right Over Them

Wednesday, April 8, 2015 | Author: Contributor

Today’s post comes courtesy of Sean Callahan, Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still. They...

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