To organize content creation, publishing, and analysis, many companies use what’s known as a Content Management System (CMS).
A content management system gives you the tools to put content—written and visual—online in any possible customer touchpoints such as a website or blog. It provides a way to update, and manage that content within a single interface often designed to look like a dashboard. No specialized technical knowledge is needed to work within a CMS, making them user-friendly.
The ease of use alone sounds like a reason to use a CMS, but there are many other reasons to consider these platforms. Here are five compelling reasons to start using one now:
A CMS speeds up how you build out web pages or add blog posts to your blog. Making changes and revising current pages is also more efficient when using a CMS due to the centralized dashboard where all team members can get their part of the project done. A CMS is also efficient for its ability to offer a environment for writers, marketers, and designers/developers to communicate, share ideas, and collaboratively work on content.
When you use a CMS, you need to select a template for your website and blog. This ensures that the look and feel of every Web page, product or service page, and blog page is consistent. This helps you reinforce and control your brand image, keeping consistency and making you instantly recognizable to customers and prospects. Even if you don’t want to use one of the CMS templates, most of these platforms let you create your own template.
Numerous content management systems also have plugins, which are tools that help you get more done than just content and web/blog management. Many plugins also provide integration solutions that connect your marketing tactics, such as lead generation, social media, email marketing, analytics, and search engine optimization (SEO). Connecting all these marketing tasks together can add further efficiency to the entire marketing process and help those companies that want to serve multiple channels.
For example, let’s look at how the CMS has plugins that help improve SEO ranking and results. SEO plugins can help you understand how you can optimize every aspect of your content, including title, meta descriptions, and image tags. The plugins can also recommend other SEO best practices. The plugins are regularly updated to also reflect any changes in SEO ranking requirements.
More interest in online business activity also tends to attract its fair share of criminals that want to hack websites and get personal data and other sensitive information. However, using a CMS helps provide an additional layer of security due to the stringent testing these platforms go through. Plus, a CMS uses plugins and tools that offer additional security and regular updates related to new security threats.
Overall, a CMS is a content marketing tool that saves time and money while providing additional security, efficiency, and technology to check more tasks off the marketing to-do list. A content management system becomes a content management solution because of its ability to help you manage a website and blog, get the most traction out of your content, handle multiple marketing channels, improve content planning, enhance collaboration and communication, and deliver additional security measures.