Last night was... well it was amazing! We celebrated our 11th Annual Markie Awards in front of a raucous crowd at Mandalay Bay in Las Vegas.
Let's get right to the winners. And look for a highlight video a little further down.
Account-Based Marketing Team of the Year
The following organizations have embraced an end-to-end view across the entire buyer journey and across all channels. They know their buyer profiles and have created targeted campaigns that drive engagement and ROI. They created visibility into which accounts have the greatest propensity to buy and have implemented Account-Based Marketing (ABM) to target the right individuals and accounts to deliver personally relevant and well-timed messaging.
Best Cross-Channel Marketing Program
These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. They have demonstrated their ability to create fiercely loyal customers who have become brand advocates and driving revenue within their organization.
Best Digital Marketing Ecosystem
Digital marketing integration can often enhance processes or improve analytics. These organizations have created an integrated ecosystem with CRM, third-party cloud apps, or other applications to automate, streamline, and enhance their marketing efforts.
Best Email Marketing Campaign
Email can be extraordinary. In fact, there are some email communications that are so well written, so masterfully designed, that it's only a question of when people will respond, not if. These submissions show that achieving extraordinary response rates isn't luck – it's the result of great targeting, content, personalization and timing.
Best Emerging Company Marketing Campaign
These fast-growing, emerging companies of $100M in revenue or less have lean, mean marketing teams that are forced to do more with less. But, as a Modern Marketing heroes, they have chosen marketing automation to do the work of ten people with just themselves and a trusty sidekick running the show. They have made marketing magic with online creativity, digital communication, and compelling content.
Best Integrated Mobile Experience
For these Marketers, mobile is the platform of choice for the majority of their customers. They’ve got web, email, social, and display at their fingertips and they have created personalized experiences with messages and promotions optimized for mobile.
Best International Campaign
The Best International Campaign honors the company with a successful marketing campaign outside the United States - in multiple countries in multiple languages, modification of a program originally created in the U.S. and re-launched in another country, or any variation in between.
Best Lead Management Program
These Marketers have a sophisticated lead management program that delivered measurable results. They demonstrate their use of lead scoring and deliver compelling results. In this award, people, process and technology all come into play.
Best Overall Customer Experience
Every company says they are customer focused, but few actually deliver. These Marketers have created a customer retention or loyalty program that has successfully transformed their customers into fiercely loyal brand advocates. They have shifted their culture from consumer transactions to customer relationships to drive loyalty.
Best Social Campaign
For finalists in this category, Social Media is more than just a buzz word. These Marketers have found creative ways to utilize both new and traditional social mediums in order to build sustained dialogs with customers and prospects, and have seized the opportunities available through social media to generate proven results.
Best Testing and Optimization
These Marketers have optimized the online customer experience with testing, insights, and personalization. They have maximized revenue potential across web, mobile, social, apps, and other digital channels as a result and have taken the leap to multivariate sophistication. Nominees for this award have incorporated testing and optimization of their campaigns and programs to mitigate risk, drive better decisions, increase revenue, and improve the customer experience.
Best Use of Data
The data-driven Modern Marketer targets and engages their ideal audience for specific business initiatives These finalists are successfully using data to target, personalize, measure and win. They are using data in innovative and strategic ways, and have seen their efforts pay off with improved customer experiences and ROI.
Best Use of Insights & ROI
These Marketers are interpreting data for actionable recommendations that improve business results and customer experience. This award recognizes an organization that has moved beyond reporting (old methods of organizing data into informational summaries to monitor performance) towards analysis (new data and meaningful insights that improve performance).
Modern Marketing Leader of the Year
Just as great people are the foundation for successful businesses, innovators are often the driving force behind exceptional marketing. These nominees are the passionate senior people that push their teams to succeed, lead decisive change, set the vision for the entire marketing organization and introduce innovative concepts.
Most Creative Marketing Campaign
Sometimes all of the pieces align to create a fantastic marketing campaign – the perfect idea, the right target, the memorable artwork, the personalized follow-up, and of course, the measurable results.
Enabling a high performance marketing culture isn’t always easy. For most organizations, it can take time to master the intricate blend of messaging, segmentation, data orchestration, organizational alignment and other disciplines. So how do some businesses make Modern Marketing transformation look easy in their first year? The Rapid Transformation award honors those who have successfully implemented any Oracle Marketing Cloud technology in the past year, for their superb planning, execution, and results.
People's Choice Award - Best Video Submission
This award honors the best video submission with a people’s choice award voted on by your peers. These finalists submitted exceptional videos enhanced by creativity, humor or human interest touches.