Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Content Marketing

Adblocking is Increasing....a new opportunity for Content Marketers

Adblocking is Increasing....a new opportunity for Content Marketers

Friday, September 6, 2013 | Author: Chris Baggott

I just read some new research by an organization called PageFair that discusses the rapid adoption of Ad blocking software and it's effect on retail sales...

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Retail Email

The Retail Email Blog is on the move

The Retail Email Blog is on the move

Friday, September 6, 2013 | Author: Retail Email

Over the next few weeks all the great content you’re accustomed to finding here will be transitioned to its new home - the Responsys New School Marketing (NSM)...

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Cross Channel Marketing

6 simple ways to upgrade the online shopping experience

6 simple ways to upgrade the online shopping experience

Friday, September 6, 2013 | Author: Megan Van Vlack

Would you order from a menu that just listed "chicken" or "fish," without any details? Would you buy clothes from a store that asked you to enter your full...

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From the Diary of an Eloquan: How Being an Eloqua Partner Reminds Me of High School

From the Diary of an Eloquan: How Being an Eloqua Partner Reminds Me of High School

Friday, September 6, 2013 | Author: Contributor

Editor's Note: Today's post comes courtesy of Ian Hutchinson, a Vidyard Video Marketing Specialist who helps modern marketers drive revenue with video. It has...

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Content Marketing

Understanding Content Marketing: Quickly and Easily

Understanding Content Marketing: Quickly and Easily

Friday, September 6, 2013 | Author: Dante Cook

This post will help you understand the basics of Content Marketing.  It isn't rocket science.  Here are some quick stats to kick us off.  Quick Stats 70% of...

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Mobile Marketing

5 ways mobile marketing can help retailers this holiday season

5 ways mobile marketing can help retailers this holiday season

Thursday, September 5, 2013 | Author: Michael Della Penna

The holiday shopping season will be here before you know it. Now is the time retailers need to think about all the ways mobile marketing can help them reach...

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Content Marketing

How to Implement a Long-Tail Search Strategy to Gain Eyeballs

How to Implement a Long-Tail Search Strategy to Gain Eyeballs

Wednesday, September 4, 2013 | Author: Clayton Stobbs

In his groundbreaking book The Long Tail, author Chris Anderson took a long-held marketing concept and stood it on its head. He argued that online sales of...

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4 Fantastic Fundamentals of Modern Marketing From Stan Lee

4 Fantastic Fundamentals of Modern Marketing From Stan Lee

Wednesday, September 4, 2013 | Author: Contributor

Editor's Note: Today's blog comes courtesy of Jeff Rummer, Manager of Demand Gen Strategy at Covidien. A certified Eloqua and RPM Master, Rummer works...

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Content Marketing

To Segment or Not to Segment: We Weigh the Pros and Cons

To Segment or Not to Segment: We Weigh the Pros and Cons

Wednesday, September 4, 2013 | Author: Content Marketing Group

When is segmentation a smart approach for marketers? When is it not the best way to go? Like Hamlet debating his fate, marketing chiefs have to decide whether...

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