Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Lead Nurturing

How to Use Nurture Programs to Arm Your Sales Teams with Smart Data

How to Use Nurture Programs to Arm Your Sales Teams with Smart Data

Wednesday, August 28, 2013 | Author: Amanda Batista

Lead nurture programs offer marketers the opportunity to distinguish a plethora of data points — from what content is being viewed, and key answers to...

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Content Marketing

The Two Most Forgotten Steps To Building A Persona

The Two Most Forgotten Steps To Building A Persona

Tuesday, August 27, 2013 | Author: Content Marketing Group

  There are three steps to building a persona. Too bad most people stop at the first one.    Over the years I’ve seen marketing professionals in...

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Social Media Marketing

3 ways digital technology is reinventing financial services marketing

3 ways digital technology is reinventing financial services marketing

Tuesday, August 27, 2013 | Author: Megan Van Vlack

Some industries are notoriously slow to catch on to new technologies for a variety of reasons. In the financial services sector, marketers have long been...

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Email Marketing

Who Said Email Marketing (Automation) is Dead? [CHART]

Who Said Email Marketing (Automation) is Dead? [CHART]

Tuesday, August 27, 2013 | Author: Paul Teshima

For this week’s chart, we analyzed email activity trends over the last five years, and attempted to determine if overall email activity was on the decline....

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Content Marketing

Who’s in Charge? Why Every Company Creating Customer Content Needs a Content Chief

Who’s in Charge? Why Every Company Creating Customer Content Needs a Content Chief

Tuesday, August 27, 2013 | Author: Kaila Garrison

“Bring in an intern and let them run it.”  Remember that? It wasn’t long ago. The perception then was that the development of social media and content marketing...

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5 Social Media Truths, and How To Manage Them

5 Social Media Truths, and How To Manage Them

Monday, August 26, 2013 | Author: Lauren Harper

While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and...

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Content Marketing

Why you should treat content marketing like parenting

Why you should treat content marketing like parenting

Saturday, August 24, 2013 | Author: Chris Moody

Today as we're celebrating my son's 2nd birthday, it struck me how similar content marketing is to parenting. Tom Webster wrote a great post this morning about...

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Content Marketing

6 Ways To Find Relevant Twitter Content

6 Ways To Find Relevant Twitter Content

Friday, August 23, 2013 | Author: Clayton Stobbs

    So you’ve created a company Twitter account to reach your marketing personas, but are now struggling with what to tweet about and wondering about best...

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5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)

5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)

Friday, August 23, 2013 | Author: Kristin Farwell

Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has...

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