Modern Marketing Blog

Email Marketing

The five phases of retail holiday marketing: Phase 3

Happy hump day boys and girls. Today, we tackle Phase 3 of retail holiday planning. Before we dive into it however, a quick recap. On Monday, we discussed Phase 1...

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Content Marketing

4 Inspiring Content Marketing Takeaways From Author Andrew Davis

Content marketers are challenged by many aspects- from conceptualization to production- but one of the core responsibilities becoming more critical is to...

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Cross Channel Marketing

The five phases of retail holiday marketing: Phase 2

As hard as it may be to believe the holiday shopping season will be here in no time. Retailers across the land are well aware of this fact, at least they better...

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Content Marketing

5 Exciting Sessions Happening at Content Marketing World

Content Marketing World kicked off this week in Cleveland, OH. Our friends from the Content Marketing Institute don’t disappoint. The conference, now in its...

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Email Marketing

The five phases of retail holiday marketing: Phase 1

While some out there in this great big world of ours may think "it's only September" — those in the retail marketing space know full well that before you know...

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Cross Channel Marketing

Programmatic Audience Development Global Trends [White Paper]

The proliferation of data and technology is reshaping the media business. The budding consumer information available has created a demand for more segmented...

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Cross Channel Marketing

Stop shortchanging your marketing efforts and measure your in-store impact

When a customer completes a purchase in a brick-and-mortar store, most marketers don’t know whether or not that purchase was driven by digital messaging. Since ...

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