Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Email Marketing

Email marketing: Winning holiday creative, part 1

Email marketing: Winning holiday creative, part 1

Monday, November 4, 2013 | Author: Alexanne Madison

We’re all about to take the big plunge into the frenzied world of holiday season 2013, and most brands have already plotted their cross-channel marketing road...

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Marketing Automation

Secret Sauce: 8 Tips from Demand Generation “Master Chefs”

Secret Sauce: 8 Tips from Demand Generation “Master Chefs”

Monday, November 4, 2013 | Author: Contributor

Editor’s Note: Today’s post comes courtesy of Sam Boush, founder and President of Lead Lizard, a marketing automation agency in Portland, Oregon. Sam works...

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Benchmarks

Is Sales Enablement a Two-Way Street? [CHART]

Is Sales Enablement a Two-Way Street? [CHART]

Sunday, November 3, 2013 | Author: Egan Cheung

Marketers who focus on sales enablement processes, or provide tools to their sales teams that allow them to discover, profile, and engage their prospects,...

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Mobile Marketing

Trying to reach the mom demographic? Go mobile

Trying to reach the mom demographic? Go mobile

Friday, November 1, 2013 | Author: Steve Olenski

I am surely not going to rehash, regurgitate and remind all those in the marketing and advertising world just how important mobile has become by bringing up all...

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Case Studies

Leading in Change: CMO Leadership Series

Leading in Change: CMO Leadership Series

Friday, November 1, 2013 | Author: Contributor

Editor’s Note: Today’s post comes courtesy of Kristine Steuart, CEO and Co-Founder at Allocadia. The world of the CMO is changing. This ‘CMO 2.0’ requires a...

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Email Marketing

Email marketing: The Weekly Inbox volume 6 (Halloween edition)

Email marketing: The Weekly Inbox volume 6 (Halloween edition)

Thursday, October 31, 2013 | Author: Steve Olenski

The Weekly Inbox is a collection of emails from across the retail, travel/hospitality and financial services industries that caught my eye for being clever,...

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Inside Responsys

New School Marketing Tour: It's time for marketers to get orchestrated

New School Marketing Tour: It's time for marketers to get orchestrated

Wednesday, October 30, 2013 | Author: Courtney Buchanan

When it comes to the era of customer-centric marketing, this much should be clear: customers always come first. Sounds intuitive, right? "For many digital...

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Email Marketing

Email marketing: 3 tips for steering clear of blacklists

Email marketing: 3 tips for steering clear of blacklists

Wednesday, October 30, 2013 | Author: Heather Goff

It's every email marketer’s worst nightmare: Getting branded a spammer and put on any one of hundreds of vigilante email blacklists that Internet service...

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Content Marketing

Webinar with Jay Baer: The 9 most horrifying content marketing misunderstandings

Webinar with Jay Baer: The 9 most horrifying content marketing misunderstandings

Tuesday, October 29, 2013 | Author: Chris Moody

Join Jay Baer and I as we dive into the 9 most horrifying misunderstandings about content marketing. Learn how to avoid being in a similar scary situation this...

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