Modern Marketing Blog

Cross Channel Marketing

How the Internet of Things is creating a proliferation of consumer touchpoints 

Marketing is about to get a whole lot more complicated. As the costs of connectivity, hardware, and software services continue to deflate, as access to the...

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Cross Channel Marketing

How the Internet of Things is Creating a Proliferation of Consumer Touchpoints

Editor’s Note: Today’s post comes courtesy of Jessica Groopman (@jessgroopman), a Senior Researcher at Altimeter Group where she conducts research on disruptive...

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Email Marketing

Email marketing: The Weekly Inbox volume 47

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that are clever,...

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Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

School’s in session: Lessons from marketers of the future Rising marketing stars have different career experiences than the CMOs and execs who came before them....

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Modern Marketing in Action

Share Your Marketing Success Story! Deadline For The Markie Awards Extended

It’s about that time again, to strut your marketing stuff and vie for a Markie Award! Don’t fret if you’ve yet to submit your all-star story! The 2014 Markie...

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Email Marketing

4 old-school marketing tactics that work with the cloud

With so many digital marketing technologies to experiment with, modern marketers can be tempted to adopt an “out-with-the-old, in-with-the-new” mindset. But...

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Content Marketing

How Data Can Be a Competitive Weapon in Your Content Marketing

Editor’s Note: Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Dennis is a contributing author to the book “42 Rules of...

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