Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Mobile Marketing

Is Your Organization Prepared For Mobile Marketing? [CHART]

Is Your Organization Prepared For Mobile Marketing? [CHART]

Sunday, November 24, 2013 | Author: John Katsoulis

Disruptive technologies can both transform and reshape user behavior in ways, and speeds that we have not seen in the past.  In the same way the...

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Email Marketing

Email marketing: The Weekly Inbox volume 9

Email marketing: The Weekly Inbox volume 9

Friday, November 22, 2013 | Author: Steve Olenski

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...

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Case Studies

Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]

Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]

Friday, November 22, 2013 | Author: Amanda Batista

This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Aimed at helping inspire...

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Cross Channel Marketing

Black Friday countdown: 5 quick holiday email marketing tactics

Black Friday countdown: 5 quick holiday email marketing tactics

Friday, November 22, 2013 | Author: Jenny Drucker

Struggling to stand out in a crowded inbox during the holiday season? Even though Black Friday is one week away, it’s not too late to make an impact. Here are...

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Cross Channel Marketing

How to show Baby Boomers more marketing R-E-S-P-E-C-T

How to show Baby Boomers more marketing R-E-S-P-E-C-T

Thursday, November 21, 2013 | Author: Ryan O'Regan

Digital marketers obsessively court Millennials, for obvious reasons. They're glued to their devices, eager to spend and always open to trying new things....

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Cross Channel Marketing

Report: Top trends that worry and excite digital marketers most

Report: Top trends that worry and excite digital marketers most

Wednesday, November 20, 2013 | Author: Courtney Buchanan

Need proof that the marketing industry is changing at lightning speed? Seventy-six percent of marketers think marketing has changed more in the past two years...

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Cross Channel Marketing

The difference between responsive and adaptive web design

The difference between responsive and adaptive web design

Wednesday, November 20, 2013 | Author: Tanya Williams

When working with customers and developing scopes for projects, we often present two options for web design: responsive design and adaptive design. The two...

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Modern Marketing in Action

8 Key Business Takeaways From Yahoo! CEO Marissa Mayer

8 Key Business Takeaways From Yahoo! CEO Marissa Mayer

Wednesday, November 20, 2013 | Author: Lauren Harper

This week Dreamforce 2013 is bringing buzz and excitement to the city of San Francisco. Expected to draw a whopping 135,000 attendees, the Salesforce.com annual...

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Content Marketing

3 Steps to Implementing a Content Calendar

3 Steps to Implementing a Content Calendar

Tuesday, November 19, 2013 | Author: Clayton Stobbs

Content calendars can be a simple way to organize a content marketing plan for a business with multiple departments needing to contribute content to the cause....

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