Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Email Marketing

Are you contacting customers at the right time? Try these 3 testing strategies

Are you contacting customers at the right time? Try these 3 testing strategies

Thursday, November 14, 2013 | Author: Morgan Bergren

The timing of your email sends can have a big impact on performance. Engaging with subscribers when they’re most likely to be responsive is every email marketing...

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Cross Channel Marketing

Secrets to shifting your marketing from the campaign to the customer

Secrets to shifting your marketing from the campaign to the customer

Wednesday, November 13, 2013 | Author: Maeghan Ouimet

As companies have expanded, online and off, and the adoption of technology among marketers has accelerated — so have the output of mass-marketing campaigns. The...

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Modern Marketing in Action

How To Build Sustainable Relationships With Your Advocates

How To Build Sustainable Relationships With Your Advocates

Wednesday, November 13, 2013 | Author: Contributor

Editor’s Note: Today’s post comes courtesy of Jim Williams, VP of Marketing at Influitive, the advocate marketing experts. This post is the third in a...

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Content Planning

CTA Header Best Practices

CTA Header Best Practices

Wednesday, November 13, 2013 | Author: Kaila Garrison

Putting a call to action in the header image of a website or email will increase the likelihood that the user will take the desired action. But what does a good...

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Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Weekly roundup: 5 digital marketing tips, trends and tactics

Monday, November 11, 2013 | Author: Megan Van Vlack

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile Marketing: Facebook vs. Twitter Its no secret that social...

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Email Marketing

Email marketing: Outstanding holiday creative, part 2

Email marketing: Outstanding holiday creative, part 2

Monday, November 11, 2013 | Author: Alexanne Madison

As the march through the holiday season begins, U.S. consumers will receive a seemingly endless daily stream of Christmas, Chanukkah and non-denominational...

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Email Marketing

Email marketing: If you’re not testing, you’re guessing

Email marketing: If you’re not testing, you’re guessing

Monday, November 11, 2013 | Author: Simon Robinson

Recent research we conducted with YouGov found that 80% of consumers now spend on average between 5 – 30 seconds reading or looking at incoming marketing...

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CMO Corner

How Marketing Teams Can Support Their Sales Reps' Good Habits [Infographic]

How Marketing Teams Can Support Their Sales Reps' Good Habits [Infographic]

Monday, November 11, 2013 | Author: Amanda Batista

We always give marketers props for wearing many hats – rightfully so. But let’s take a moment to honor the sales rep: The deal closer; the revenue generator —...

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Benchmarks

How Do You Produce More Interesting Content? [CHART]

How Do You Produce More Interesting Content? [CHART]

Sunday, November 10, 2013 | Author: David Rudolph

 While the need to create more content is viable for modern marketers, the demand for accessible, valuable content is a real pain point. The quantity versus...

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