Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

CMO Corner

Engagement Strategies For Always On, Multichannel Marketing [New Guide]

Engagement Strategies For Always On, Multichannel Marketing [New Guide]

Monday, November 18, 2013 | Author: Amanda Batista

By now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement...

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Benchmarks

What Makes a Tweet Engaging? [CHART]

What Makes a Tweet Engaging? [CHART]

Monday, November 18, 2013 | Author: Joel Rothman

With the Twitter IPO, successfully behind us, we decided to analyze over the past week what makes a tweet successful. Twitter offers some interesting analytics,...

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Email Marketing

Email marketing: The Weekly Inbox volume 8

Email marketing: The Weekly Inbox volume 8

Friday, November 15, 2013 | Author: Steve Olenski

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...

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CMO Corner

Marketing Automation Simplified [Slide Deck]

Marketing Automation Simplified [Slide Deck]

Friday, November 15, 2013 | Author: Amanda Batista

Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare ...

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Inside Responsys

Responsys APAC user forum: Mastering dynamic content and templates

Responsys APAC user forum: Mastering dynamic content and templates

Friday, November 15, 2013 | Author: Simon O'Day

The topic of dynamic content and templates is a popular one based on the high attendance at our October User Forum events in Sydney and Melbourne.  The...

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Content Marketing

Tips for Hiring Freelance Designers

Tips for Hiring Freelance Designers

Thursday, November 14, 2013 | Author: Kaila Garrison

  Design is a key element of content marketing. Whether you are creating infographics (like this What Works in B2B vs B2C infographic), animations, white...

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Email Marketing

Are you contacting customers at the right time? Try these 3 testing strategies

Are you contacting customers at the right time? Try these 3 testing strategies

Thursday, November 14, 2013 | Author: Morgan Bergren

The timing of your email sends can have a big impact on performance. Engaging with subscribers when they’re most likely to be responsive is every email marketing...

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Cross Channel Marketing

Secrets to shifting your marketing from the campaign to the customer

Secrets to shifting your marketing from the campaign to the customer

Wednesday, November 13, 2013 | Author: Maeghan Ouimet

As companies have expanded, online and off, and the adoption of technology among marketers has accelerated — so have the output of mass-marketing campaigns. The...

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Modern Marketing in Action

How To Build Sustainable Relationships With Your Advocates

How To Build Sustainable Relationships With Your Advocates

Wednesday, November 13, 2013 | Author: Contributor

Editor’s Note: Today’s post comes courtesy of Jim Williams, VP of Marketing at Influitive, the advocate marketing experts. This post is the third in a...

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