Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Email Marketing

How to Generate More Opt-ins With Your Email Marketing Campaign

How to Generate More Opt-ins With Your Email Marketing Campaign

Monday, December 2, 2013 | Author: Contributor

Today’s blog post comes courtesy of  Christina Oswald, Senior Content Writer/Marketing Specialist at PropelGrowth, a B2B financial services marketing firm in...

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Email Marketing

Email marketing: The Weekly Inbox volume 10 (Black Friday edition)

Email marketing: The Weekly Inbox volume 10 (Black Friday edition)

Friday, November 29, 2013 | Author: Steve Olenski

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...

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Cross Channel Marketing

10 digital marketing bloggers we’re thankful for

10 digital marketing bloggers we’re thankful for

Thursday, November 28, 2013 | Author: Laura Schierberl

Marketers have long felt gratitude for Seth Godin, CopyBlogger's Brian Clark or the experts at MarketingProf's Daily Fix Blog. Day in and day out, these gurus...

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Cross Channel Marketing

5 ways to get shoppers to buy from you, not a competitor

5 ways to get shoppers to buy from you, not a competitor

Wednesday, November 27, 2013 | Author: Ryan Hofmann

This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen...

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Modern Marketing in Action

10 Marketing Tools We’re Thankful For

10 Marketing Tools We’re Thankful For

Wednesday, November 27, 2013 | Author: Amanda Batista

Marketing is evolving in many exciting ways. It’s challenging to navigate the changing implications of digital and data, but these changes also have ushered in...

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Mobile Marketing

From takeoff to touchdown: Next steps for mobile marketers under new FAA rules

From takeoff to touchdown: Next steps for mobile marketers under new FAA rules

Tuesday, November 26, 2013 | Author: Marguerite McNeal

Mobile marketers are feeling the FAA love. New agency rules that let airplane passengers use their devices during takeoff and landing are opening up new...

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Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Weekly roundup: 5 digital marketing tips, trends and tactics

Monday, November 25, 2013 | Author: Megan Van Vlack

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Google Hummingbird: Should we love it or hate it?  Google's been...

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Lead Nurturing

Tips to Manage 'Always-On' Nurturing

Tips to Manage 'Always-On' Nurturing

Monday, November 25, 2013 | Author: Contributor

Editor's Note: Today's post comes courtesy of Amanda Halle, the senior manager, online marketing programs at Bizo, which specializes in business audience...

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Cross Channel Marketing

INFOGRAPHIC: Marketers, say goodbye to the campaign calendar

INFOGRAPHIC: Marketers, say goodbye to the campaign calendar

Monday, November 25, 2013 | Author: Laura Schierberl

I'm starting to get holiday coupons and promotions from all kinds of brands - some that I love and others that I could care less about - all because of the time...

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