Modern Marketing Blog

Marketing Automation

Don't Let Your Marketing Automation Feel Like a Bad Amusement Park Ride

Think about the last time you went to an amusement park. Or, if the last time was “never,” think about the last time you went to Whole Foods on a Sunday...

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Data Management

Creating a Competitive Advantage with Data-Driven Marketing

It should come as no surprise to anyone that our world is data-driven. For proof, one only needs to look at the staggering statistics. An estimated 10 billion...

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CMO Corner

3 Things a CMO Can Learn From a Championship Team

Being a marketer as well as a journalist I am always looking for story lines. I am on constant vigil as well for ways to blend the world of pop culture and...

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Content Marketing

Interactive + Content + Partner = Great Marketing Example

As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it...

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Cross Channel Marketing

What Baseball and Customer Marketing Programs Have in Common

Many marketers consider the holiday season to be their very own version of the playoffs. It takes months (sometimes even years) of preparation and it all comes...

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Cross Channel Marketing

7 Cross-Channel Apps of Highly Effective Modern Marketers

In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is...

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Mobile Marketing

Two Thirds of Marketers Cannot Measure Mobile

It's Friday Five time. This week's topic: Mobile Marketing.  Study: Few Marketers Using Mobile Marketing Strategies Although marketers know mobile is a strategic...

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