Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Social Content

The Ultimate Guide: Getting Started with Social Selling [New eBook]

The Ultimate Guide: Getting Started with Social Selling [New eBook]

Thursday, March 19, 2015 | Author: Amanda Batista

While technology continues to evolve the sales and marketing process, ask yourself: Are you adapting your organizational strategies accordingly? If the slew of...

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Email Marketing

Email marketing: The Weekly Inbox volume 71 (St. Patrick's Day edition)

Email marketing: The Weekly Inbox volume 71 (St. Patrick's Day edition)

Tuesday, March 17, 2015 | Author: Steve Olenski

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...

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Modern Marketing in Action

3 Ways to Mine a Marketing Pot of Gold

3 Ways to Mine a Marketing Pot of Gold

Tuesday, March 17, 2015 | Author: Amanda Batista

Thanks to silos of data about customers from different channels—such as website visitors and behaviors, search, CRM, purchase data, email, and social— valuable...

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Data Attributes & Quality

SXSW Preview: Mind the Modern Marketing Vision Gap

SXSW Preview: Mind the Modern Marketing Vision Gap

Monday, March 16, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Roland Smart (@rsmartly), Vice President of Social and Community Marketing at Oracle. This Tuesday, March 17th at...

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Social Marketing

Social Engagement Stories From SXSW

Social Engagement Stories From SXSW

Sunday, March 15, 2015 | Author: Lauren Harper

Austin is buzzing with the thrill of SXSW this week. In just one day at SXSW, the conference generated 94,552 mentions across the web. To say this is a...

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Mobile Marketing

Are You listening to your customers? Advice on customer feedback from founders on feedback

Are You listening to your customers? Advice on customer feedback from founders on feedback

Thursday, March 12, 2015 | Author: John Rampton

When Guitar Hero’s Charles Huang began reviewing customer service emails for his new product, Dance Dance Revolution, he saw something he didn’t expect. Dance...

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Cross Channel Marketing

Show your customers the door

Show your customers the door

Thursday, March 12, 2015 | Author: Anjelica Sloan

I recently attended a client dinner in NYC for 12 of us that featured a prix fixe menu. After taking some time to peruse the menu, the waiter came around,...

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Content Marketing

Assess Your Content Marketing Maturity Level [Infographic]

Assess Your Content Marketing Maturity Level [Infographic]

Thursday, March 12, 2015 | Author: Anjelica Sloan

Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as...

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Data Attributes & Quality

Data Driven Marketing: Understanding and Measuring Your Total ROI

Data Driven Marketing: Understanding and Measuring Your Total ROI

Wednesday, March 11, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite, a company dedicated to helping companies be found, seen, and heard online...

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