Modern Marketing Blog

Cross Channel Marketing

7 Simple Rules for Connecting with Customers via Cross-Channel Marketing

Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and...

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Oracle Marketing Cloud

The Benefits of a Partner Ecosystem

Not long ago I came across an article written way back in 2013—before my beloved Seahawks took me to the top of the mountain then dropped me off a cliff in...

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Email Marketing

The Dark Side of Email Deliverability

I have worked in the email marketing space, with at least an emphasis on deliverability, for just about 17 years. One of the most interesting parts of this...

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Email Marketing

Email's Future: Custom App Experiences for the Inbox

Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands...

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CMO Corner

Is This the Most Important Thing a CMO Can Do?

For those who don't know I have written for the Forbes CMO Network for the past 7+ years and in that time I have interviewed hundreds and hundreds of CMOs and...

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Content Marketing

Video Interactivity and Personalization for Effective Content Engagement

For marketers looking to create the digital 1:1 conversations that accelerate prospects and customers through the customer journey, video is a must-have...

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Email Marketing

I Can Have 100% Email Deliverability?

It’s 2016 and we’re still having this conversation. I don’t want to do it, but unfortunately, it is still necessary. It’s necessary because some of us out there...

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