Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

CMO Corner

Are CMOs Poised To Take Over Technology Purchasing?

Are CMOs Poised To Take Over Technology Purchasing?

Wednesday, March 25, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite, a company dedicated to helping companies be found, seen, and heard online...

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Cross Channel Marketing

Using customer data to inform your personalization strategy

Using customer data to inform your personalization strategy

Tuesday, March 24, 2015 | Author: Steve Olenski

Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content.  In today’s highly-competitive marketplace, it’s never...

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Modern Marketing in Action

4 Lessons in Serving Up Customer Success

4 Lessons in Serving Up Customer Success

Tuesday, March 24, 2015 | Author: Justina Allen

We recently launched a new and improved Oracle Marketing Cloud Success Program, a complimentary service-based offering, focused on enabling B2B and B2C...

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Content Marketing

The Revised Approach to Content Distribution

The Revised Approach to Content Distribution

Monday, March 23, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed. It's about cultivating...

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Data Attributes & Quality

Using Customer Data to Inform Your Personalization Strategy

Using Customer Data to Inform Your Personalization Strategy

Friday, March 20, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content.  In today’s highly-competitive marketplace, it’s never...

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Cross Channel Marketing

Data driven marketing: Understanding and measuring your total ROI

Data driven marketing: Understanding and measuring your total ROI

Thursday, March 19, 2015 | Author: Steve Olenski

Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite, a company dedicated to helping companies be found, seen, and heard online...

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Social Content

The Ultimate Guide: Getting Started with Social Selling [New eBook]

The Ultimate Guide: Getting Started with Social Selling [New eBook]

Thursday, March 19, 2015 | Author: Amanda Batista

While technology continues to evolve the sales and marketing process, ask yourself: Are you adapting your organizational strategies accordingly? If the slew of...

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Email Marketing

Email marketing: The Weekly Inbox volume 71 (St. Patrick's Day edition)

Email marketing: The Weekly Inbox volume 71 (St. Patrick's Day edition)

Tuesday, March 17, 2015 | Author: Steve Olenski

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...

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Modern Marketing in Action

3 Ways to Mine a Marketing Pot of Gold

3 Ways to Mine a Marketing Pot of Gold

Tuesday, March 17, 2015 | Author: Amanda Batista

Thanks to silos of data about customers from different channels—such as website visitors and behaviors, search, CRM, purchase data, email, and social— valuable...

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