Modern Marketing Blog

Marketing Automation

Marketing Automation Technology and What Marketers Need to Look For

Since marketers love a good stat, let's start this post off with one: 2567%. That percentage represents the increase in the number of martech vendors from 2011...

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Data Management

Managing Customer Identity Guarantees the Right Message to the Right Person

Cross-channel activities represent the very heart of delivering the right message to the right consumer at the right time. An identity system pulls together the...

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Marketing Automation

5 Ways Your B2B Marketing Automation is Failing

Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. And according to's...

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CMO Corner

7 CMO Quotes You Need to Read on Marketing Technology

Not long ago Scott Brinker, the mad scientist behind the now infamous martech landscape graphic released the latest version, this time going so far to name it...

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Modern Marketing in Action

3 Enterprise Lessons Learned From MME16

As part of Modern Marketing Experience (#MME16), over 2200 modern marketers listened to CMOs from Clorox, Sears, and Western Union share their data driven...

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Mobile Marketing

How Branded Apps Drive the Customer Experience

One of the curious things about advertising and brand loyalty is that so many organisations are still using analogue means of talking to their customers. They...

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Oracle Marketing Cloud

Thoughts, Ideas, Quotes, and Insights from MME16

We have come to the end of another successful Modern Marketing Experience. Brands, CMOs, Modern Marketers, and vendors gathered for three days in Las Vegas....

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