Modern Marketing Blog

Oracle Marketing Cloud

Here's Why Only 1 in 3 CMOs Comes from Marketing

Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich Scary, right? As marketing has evolved, the top marketing leaders actually have a very...

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CMO Corner

Why CMOs Need To Keep It Simple

The word "simple" is so simple even the definition is simple: easy to understand; not complicated. Yet time and again we tend to make things more difficult then...

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Data Management

A Technology Transformation That Fundamentally Changed One Brand

Anytime you hear words like "transformation" and "fundamentally" in the same sentence you know it must be pretty big. A very loose definition would be "to...

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Social Marketing

Matt Heinz: Social Media Integration is Key to Its Business Success

Matt Heinz of Heinz Marketing shares his thoughts on social marketing in the following video. Social media marketing will continue to become more important...

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Mobile Marketing

Why is Mobile at the Heart of the Customer Journey?

Today we don’t “go online” anymore because we live online. We check our emails while standing in line. We get directions while driving. We quickly consult...

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Oracle Marketing Cloud

6 Recipes For Marketing Success

Marketing is no different than cooking in many ways. You need the right ingredients in just the right amounts to achieve the desired outcome. Too much of this...

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CMO Corner

This Is No Fantasy: CMOs Are NFL Football Fans On Social Media

As a CMO your job is of course a very detailed, often-hectic, highly-demanding one. Being the keeper of a brand flame is an all-encompassing position to say the...

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