Modern Marketing Blog

CMO Corner

Why Reacting is Better Than Acting if You're a CMO

George Bernard Shaw once said "The possibilities are numerous once we decide to act and not react." He was speaking of course, in the context of life and in...

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Cross Channel Marketing

Marketing Automation Without Structure is Like a Day Without Sunshine

Ok perhaps I turned the hyperbole dial up too far with my title but then again, I did want to make the point perfectly clear that while marketing automation is...

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Cross Channel Marketing

The Holiday Retail Planning Worksheet and Why You Need It

Earlier this year Oracle Marketing Cloud released Turning 2014's Holiday Trends into 2015 Revenue. The one-size-fits-all eBook makes the perfect gift for anyone...

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Content Marketing

How to Define The Content Marketing Metrics that Matter

Create more content. Create better content. Create visual content. Create content that is so good your customers would pay for it. Do a better job distributing...

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Content Marketing

53 Questions to Help You Choose the Right Interactive Content Creation Platform

You may not know much about interactive content, but it’s changing the way marketers are engaging with prospects across industries and channels. With lead form...

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CMO Corner

The Massive CMO/Consumer Disconnect

Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. Released twice...

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Cross Channel Marketing

How One Travel Brand uses Cross Channel Marketing for Success

As Lucy Maher wrote in an AdWeek article published yesterday "With technology putting greater control in the hands of consumers, the travel industry has gone...

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