Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Cross Channel Marketing

Why user-generated content is a gold mine for reaching Millennials

Why user-generated content is a gold mine for reaching Millennials

Tuesday, September 30, 2014 | Author: Courtney Buchanan

Musicians, photographers and videographers know the secret to creating viral content for the younger generation. Singer-songwriter Psy released “Gangnam Style,”...

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Modern Marketing in Action

Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School

Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School

Monday, September 29, 2014 | Author: Contributor

Editor's Note: Today's post comes courtesy of Nikki Serapio, Manager of Marketing Community at Oracle. This week he’s reporting from Oracle OpenWorld – if...

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Cross Channel Marketing

Aussies agree Modern Marketing can only get hotter

Aussies agree Modern Marketing can only get hotter

Monday, September 29, 2014 | Author: Steve Olenski

[[The following is a guest post written by Andrea Dixon, Marketing Manager, JAPAC]] Some of Australia’s most recognised brands showcased how their businesses...

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CMO Corner

What Will Future Marketers Learn in School This Year?

What Will Future Marketers Learn in School This Year?

Monday, September 29, 2014 | Author: Steve Olenski

If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they...

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Cross Channel Marketing

8 jaw-dropping modern marketing quotes

8 jaw-dropping modern marketing quotes

Friday, September 26, 2014 | Author: Courtney Buchanan

School is in full swing for kids, and marketers, too, are eager to learn from their peers and superiors. With a personalized customer experience as a...

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Email Marketing

Email marketing: The Weekly Inbox volume 52

Email marketing: The Weekly Inbox volume 52

Friday, September 26, 2014 | Author: Steve Olenski

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...

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Mobile Marketing

How airports use iBeacon, new location-aware tech to get personal

How airports use iBeacon, new location-aware tech to get personal

Thursday, September 25, 2014 | Author: Derek Korte

To win in the highly competitive travel industry, companies increasingly rely on providing convenient and personalized shopping experiences for consumers....

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Cross Channel Marketing

3 marketing musts you’ll learn at Modern Marketing Experience Europe [Session Preview]

3 marketing musts you’ll learn at Modern Marketing Experience Europe [Session Preview]

Thursday, September 25, 2014 | Author: Amanda Batista

The customer experience onus on marketers expands regularly. It’s not enough just to create stellar campaigns, or even to create maximized measurement points to...

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Case Studies

Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency

Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency

Thursday, September 25, 2014 | Author: Amanda Batista

In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob, America’s largest hourly employment network...

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