Modern Marketing Blog

Oracle Marketing Cloud

B2B Companies Expand Technological Expertise with Agency Partners

In a recent study conducted by Forbes Insights and Oracle Marketing Cloud, 60% of global marketing leaders, on both the agency and brand sides, said their roles...

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Marketing Automation

10 Marketing Automation Tips for Personalisation and Contextualisation

Many people never explore the full potential of marketing automation. These tips focus on two of its elements: personalisation and contextualisation. Two words: p...

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Email Marketing

A Look at Email Deliverability Across Industry Verticals

Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I was interested in looking at different...

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CMO Corner

Account Based Marketing and its Growing Interest Among B2B CMOs

In his Forbes piece published last month, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing,...

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Content Marketing

8 Common Ways Most Content Marketers Fail

Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. From one-(wo)man operations...

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Email Marketing

3 Email Marketing Lessons From Tinder

About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. We...

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Marketing Automation

Marketing Automation Technology and What Marketers Need to Look For

Since marketers love a good stat, let's start this post off with one: 2567%. That percentage represents the increase in the number of martech vendors from 2011...

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