Modern Marketing Blog

Email Marketing

What To Know When Selecting a New Email Service Provider

Changing to a new email service provider (ESP) can be a stressful experience for any email marketing professional. Regardless to which ESP you’re migrating your...

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Content Marketing

3 Features Content Marketing Technology Needs to Provide

By now you probably have heard the phrase "it's not big data, it's the right data." Of course that simply means that while there is a wealth of data out there...

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Email Marketing

The Politics of Email Deliverability

During this exciting political season, that seems to be offering change to the status quo at every turn, it’s interesting to compare how our own industry offers...

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Data Management

Make Your Advertising More Accountable with a Data Management Platform

It’s easy to accomplish marketing tasks like sending an email, running an ad, or posting something to a social media channel, but is that action accountable to...

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Product News

Oracle Named Leader in Gartner's New Multichannel Campaign Management Report

Gartner published its Magic Quadrant Report on Multichannel Campaign Management, which places Oracle Marketing Cloud among the marketing technology industry’s...

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Cross Channel Marketing

Predictive Customer Service is the Future of Shock and Awe

Customer service is the new marketing, and being good at it requires knowing how to hug your haters. This new model, like most things, costs time, money, and...

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CMO Corner

How CMOs Can Overcome 3 Key Challenges

At the recent NG CMO Summit, CMOs from across North America gathered to discuss how today’s marketing teams can reconnect, re-evaluate, and reengage with...

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