Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Case Studies

How Axial Ramped Up Deliverability and Measurement Strategies

How Axial Ramped Up Deliverability and Measurement Strategies

Monday, October 6, 2014 | Author: Amanda Batista

Getting your marketing messaging strategy off the ground is a critical step in building a solid foundation for your communications, as well as your go-forward...

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Cross Channel Marketing

Shipping, storytelling and silence: 3 keys for retailers this holiday season

Shipping, storytelling and silence: 3 keys for retailers this holiday season

Friday, October 3, 2014 | Author: Steve Olenski

Ok right off the bat you're thinking 'what does shipping, storytelling and silence have to do with retail holiday planning?' Well, lucky for you I have the...

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Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Weekly roundup: 5 digital marketing tips, trends and tactics

Friday, October 3, 2014 | Author: Courtney Buchanan

4 ways Facebook's "people-based marketing" helps the CMO With the release of Atlas this week, Facebook aims to revolutionize the ways marketers measure their...

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Email Marketing

Email marketing: The Weekly Inbox volume 53

Email marketing: The Weekly Inbox volume 53

Friday, October 3, 2014 | Author: Steve Olenski

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...

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Social Content

7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter

7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter

Friday, October 3, 2014 | Author: Contributor

Editor’s Note: Today’s post comes courtesy of Carter Hostelley, the Founder and CEO of Leadtail, a social strategy and insights firm. For the past five years, he...

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Cross Channel Marketing

Holiday retail marketing trends: A look back and ahead

Holiday retail marketing trends: A look back and ahead

Thursday, October 2, 2014 | Author: Steve Olenski

Dick Clark once said "I don't set trends. I just find out what they are and exploit them.” It is a very telling quote on many levels. In the context of holiday...

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Content Marketing

Modern Marketing Essentials Guide to Content Marketing [New eBook]

Modern Marketing Essentials Guide to Content Marketing [New eBook]

Thursday, October 2, 2014 | Author: Amanda Batista

It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’ve got you covered....

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Cross Channel Marketing

How retailer marketers can have a holly jolly holiday season (eBook)

How retailer marketers can have a holly jolly holiday season (eBook)

Wednesday, October 1, 2014 | Author: Steve Olenski

Ok I realize it is already October and time, once again, is flying by at warp speed. Retailers far and wide have been busy and will continue to be busy as they...

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Cross Channel Marketing

Ask the CMO: What's your plan for the rest of the year?

Ask the CMO: What's your plan for the rest of the year?

Tuesday, September 30, 2014 | Author: Steve Olenski

You know how they say, whoever they are that is — that if you want to know something you simply ask a question? I kind of just did that just there, didn't I? Well,...

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