Modern Marketing Blog

Data Management

3 Ways to Leverage Data to Improve Cross Channel Marketing

Cross channel marketing provides a variety of opportunities for brands to foster relationships, as well as leverage data from these touch points to improve...

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Testing & Optimization

Building Segments Through A/Bn Testing

Background: Mercury Rising A prominent and highly graded auto insurance company, Mercury Insurance Group approached Oracle Maxymiser to help with...

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Mobile Marketing

How Marketers Can Meet the Demands of a Mobile First World

According to the Ericsson Mobility Report there are 2.6 billion smartphone subscriptions globally, and by 2020, globally there will be 6.1 smartphone users led...

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Email Marketing

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS...

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Product News

Create a Powerful Mobile App Experience with Rich Push

Year over year, we’ve seen rapid growth in smartphone usage. A study by Flurry, a mobile analytics platform by Yahoo, showed that mobile use grew by 58% in 2015 –...

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Marketing Automation

Marketing Campaigns Might Only Be Mostly Dead

Advertising luminaries such as Eric Wheeler at Ad Age and Bill Lee in the Harvard Business Review have long declared that campaigns are dead. While some...

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CMO Corner

The Mobile Breakdown CMOs Need To Fix, Now

Right off the bat let me make one thing perfectly clear I will not proclaim 2016 to be the year of mobile. In fact I say we put a permanent moratorium on all...

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