Modern Marketing Blog

Marketing Automation

Generate More Leads By Literally Running with Your Prospects

The sponsorship possibilities at most conferences are endless. Keynotes are sponsored. Lunch is sponsored. Of course all of the cocktail receptions are...

Read more
Cross Channel Marketing

Use Commerce Data to Inform Top-of-Funnel Acquisition

Today’s online customers have all the information they need about your company at their fingertips. They can easily research your products and brand throughout...

Read more
CMO Corner

Why Reacting is Better Than Acting if You're a CMO

George Bernard Shaw once said "The possibilities are numerous once we decide to act and not react." He was speaking of course, in the context of life and in...

Read more
Cross Channel Marketing

Marketing Automation Without Structure is Like a Day Without Sunshine

Ok perhaps I turned the hyperbole dial up too far with my title but then again, I did want to make the point perfectly clear that while marketing automation is...

Read more
Cross Channel Marketing

The Holiday Retail Planning Worksheet and Why You Need It

Earlier this year Oracle Marketing Cloud released Turning 2014's Holiday Trends into 2015 Revenue. The one-size-fits-all eBook makes the perfect gift for anyone...

Read more
Content Marketing

How to Define The Content Marketing Metrics that Matter

Create more content. Create better content. Create visual content. Create content that is so good your customers would pay for it. Do a better job distributing...

Read more
Content Marketing

53 Questions to Help You Choose the Right Interactive Content Creation Platform

You may not know much about interactive content, but it’s changing the way marketers are engaging with prospects across industries and channels. With lead form...

Read more

More on Marketing Cloud

Integrated Cloud Applications & Platform Services