Modern Marketing Blog

Data Management

How to Use Data as a Competitive Advantage

Big Data, in short, has gone mainstream. But that raises an important question: If everyone is “data-driven” in both theory and action, how can businesses carve...

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Content Marketing

How Marketers Can Avoid the Dark Side of Content Marketing This Halloween (and beyond)

I don't know what it is but every year on Halloween the entire mood and feel of the day completely changes when the sun goes down. There is an eeriness that...

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Product News

Bridge the Offline and Online Divide with New Oracle Marketing Cloud Features

We still live in a world where nearly 80% customers receive a fragmented experiencefrom companies as they move from marketing channel to marketing channel....

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CMO Corner

What A CMO and a Politician Have in Common

Let me make one thing perfectly clear...a CMO and a politician do have some things in common.  You will pardon my unintentionally intentional reference...

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Oracle Marketing Cloud

5 Bold Predictions from Oracle CEO Mark Hurd

Oracle CEO Mark Hurd addressed the 70,000+ Oracle OpenWorld attendees at his keynote with some of the top concerns that CEOs today face. The reality, says Hurd,...

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Content Marketing

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data.  We use demographic data, but...

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Data Management

Does Your Marketing Department Need A Data Scientist? And Other Data News

Today we present a new feature on the Modern Marketing Blog: The Friday Five. Each and every Friday we'll curate five relevant and recent articles on...

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