Modern Marketing Blog

Content Marketing

Top 10 Modern Marketing Posts in 2015 Published Before This Year

We looked at the top modern marketing posts of 2015 earlier this week, and we're now looking at the top posts that were not published this year. In a content...

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CMO Corner

The 10 Challenges Facing a CMO Faces When Trying to Lead the Customer Experience

Today's CMO faces a multitude of challenges and at or near the top of the list is overseeing the customer experience, assuming you believe the CMO should...

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Content Marketing

Top 10 Modern Marketing Posts of 2015

One of the best ways to understand your audience is to see what content resonates with them. And if you have a blog with analytics installed, which seems to be...

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Marketing Cloud

Last Minute Holiday Online Marketing Tips and Other Holiday Marketing News

Welcome to a special edition of The Friday Five. This week all five curated stories will have one thing in common: The holidays and marketing during the...

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Marketing Automation

Analysis: The Force is Not Strong in Star Wars' Marketing Automation System

With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any...

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CMO Corner

Should the CMO Oversee the Whole Customer Experience?

The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience? says it...

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Oracle Marketing Cloud

Four Digital Marketing Trends that will Shape 2016

In the book Physics of the Future, quantum physicist Michio Kaku stated that “there is more computing power used to do a single Google search than all existing...

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