Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Cross Channel Marketing

Feast on This: A Modern Marketer's Thanksgiving

Feast on This: A Modern Marketer's Thanksgiving

Thursday, November 27, 2014 | Author: Amanda Batista

As we prepare to celebrate Thanksgiving in the U.S. this week, we thought it would be fun to showcase the synergies between a traditional Thanksgiving dinner...

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Cross Channel Marketing

7 holiday digital marketing quotes we're thankful for

7 holiday digital marketing quotes we're thankful for

Wednesday, November 26, 2014 | Author: Maeghan Ouimet

It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips...

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Email Marketing

Email marketing: The Weekly Inbox volume 60 (Black Friday edition)

Email marketing: The Weekly Inbox volume 60 (Black Friday edition)

Wednesday, November 26, 2014 | Author: Steve Olenski

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...

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Cross Channel Marketing

Building buzz around Black Friday in the store

Building buzz around Black Friday in the store

Wednesday, November 26, 2014 | Author: Ryan Hofmann

A picture is worth a thousand words, so here are four pictures showing what one US-based home improvement retailer is doing to drive anticipation, excitement...

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Modern Marketing in Action

Feast on This: A Modern Marketer's Thanksgiving

Feast on This: A Modern Marketer's Thanksgiving

Wednesday, November 26, 2014 | Author: Amanda Batista

As we prepare to celebrate Thanksgiving in the U.S. this week, we thought it would be fun to showcase the synergies between a traditional Thanksgiving dinner...

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Social Marketing

Facebook Q&As: Marketers' New Fireside Chat

Facebook Q&As: Marketers' New Fireside Chat

Tuesday, November 25, 2014 | Author: Andrew McCauley

Does your brand have more than 10,000 Facebook fans? If so, you have access to a unique feature that marketers are just beginning to explore: Facebook Q&A....

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Mobile Marketing

Welcome to the most mobile-enabled retail holiday season in history

Welcome to the most mobile-enabled retail holiday season in history

Tuesday, November 25, 2014 | Author: Ryan Hofmann

It’s finally here. The week of all weeks for retailers. Technically, most retailers have been fully in the throngs of holiday planning for going on 25 days now,...

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Cross Channel Marketing

Ho ho ho - 2 new research papers shed some light on retail holiday shoppers

Ho ho ho - 2 new research papers shed some light on retail holiday shoppers

Monday, November 24, 2014 | Author: Steve Olenski

Don't tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there's a...

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Email Marketing

Email marketing most effective, mobile marketing most difficult

Email marketing most effective, mobile marketing most difficult

Monday, November 24, 2014 | Author: Steve Olenski

In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey whose results were shared via marketingcharts.com. The...

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