Modern Marketing Blog

Marketing Automation

6 Ideas to Expand Your Lead Scoring Model Beyond the Basics

Lead scoring is the backbone of many B2B marketing organizations, as they focus on better quality leads instead of just generating more leads. But like many...

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CMO Corner

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. Created in partnership with The CMO Club and penned by John...

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Cross Channel Marketing

3 Customer Metrics That Will Improve Your Email Marketing

As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year,...

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Content Marketing

How You Can Boost Your Internal Culture of Content Marketing and Other Content Marketing News

Hi there and welcome back to The Friday Five - where we do the curating for you on a wide array of topics. That's right kids, every Friday we showcase five...

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Marketing Cloud

Why Retailers Need To Love Millennials This Thanksgiving Weekend

According to Nielsen millennials make up about one-fourth of the US population while they wield about $1.3 trillion in annual buying power according to Boston...

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CMO Corner

How a CMO Can Build a Modern Marketing Organization

Like every other word or phrase in marketing lexicon, the term "modern marketing" has a myriad of definitions across the globe. A North American marketer may...

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Content Marketing

How to Generate Sales Leads Using Personality Quizzes

Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. That is...

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