Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Social Media Marketing

For brands, it's a very #social holiday

For brands, it's a very #social holiday

Wednesday, November 19, 2014 | Author: Marguerite McNeal

Ready or not, the holidays are upon us, which can only mean one thing: ads, and lots of them. This year, social media takes center stage as more and more...

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Data Attributes & Quality

Movember Your Data! How You Can Support the Cause

Movember Your Data! How You Can Support the Cause

Wednesday, November 19, 2014 | Author: Chloe Basterfield

This Movember boys and girls we are growing our Mos to raise awareness for prostate cancer. The great cause got us marketer’s thinking... Getting your marketing...

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Audience Segmentation

How 4 Companies Find and Create Value from Open Data

How 4 Companies Find and Create Value from Open Data

Tuesday, November 18, 2014 | Author: Marguerite McNeal

Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re...

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Cross Channel Marketing

The most modern marketers in the world live here

The most modern marketers in the world live here

Monday, November 17, 2014 | Author: Andrea Dixon

In today’s digitally empowered age, marketing has become one of the most progressive functions within an organisation - it has transformed from an intuitive art...

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Modern Marketing in Action

Tips to Manage the Marketer's Personalisation Dilemma

Tips to Manage the Marketer's Personalisation Dilemma

Monday, November 17, 2014 | Author: Sylvia Jensen

Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for...

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Email Marketing

Email marketing: The Weekly Inbox volume 58

Email marketing: The Weekly Inbox volume 58

Saturday, November 15, 2014 | Author: Steve Olenski

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for...

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Weekly roundup: 5 digital marketing tips, tricks and tactics

Weekly roundup: 5 digital marketing tips, tricks and tactics

Friday, November 14, 2014 | Author: Marguerite McNeal

Facebook assuages data fears Facebook not only has to assure individual users of their privacy—the social network is working hard to let advertisers know their...

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Cross Channel Marketing

Take advantage of the connected device holiday shopping spree

Take advantage of the connected device holiday shopping spree

Thursday, November 13, 2014 | Author: Derek Korte

Black Friday is a little more than two weeks away, and consumers are gearing up for another holiday shopping craze. The latest tech gadgets are always near the...

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Cross Channel Marketing

Don’t be daunted by data: Modern Marketing Essentials Guide to Data Management [new ebook]

Don’t be daunted by data: Modern Marketing Essentials Guide to Data Management [new ebook]

Thursday, November 13, 2014 | Author: Steve Olenski

[[The following is a guest post from Jonathan Riemer, Director of Global Marketing Campaigns and Senior Writer for the Oracle Marketing Cloud]] For marketers the...

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