Modern Marketing Blog

Oracle Marketing Cloud Launches New Account Based Marketing Capabilities

Today’s B2B marketers are beginning to grasp the important shift toward account based marketing in order to drive bottom-line results. In fact, 84% of B2B...

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Product News

Oracle Marketing Cloud Announces New Features for Digital Marketers

The Oracle Marketing Cloud is announcing innovations in cross-channel testing and optimization, expanded audience segmentation capabilities, and enhanced...

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Product News

Keep Up with the Evolving Consumer by Using Data

Improving Your Marketing Campaign Effectiveness with New Data Management Platform (DMP) Integrations It’s been a hot topic of discussion—and a...

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Cross Channel Marketing

Markie Award Winners Show How Modern Marketing is Done

It has been such an exciting night as we kicked off the Modern Marketing Experience in Las Vegas with a rousing keynote from Kevin Akeroyd. But act two of the...

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CMO Corner

Why the CMO Is So Vital In the Brand/Agency Relationship

A simple definition of the word relationship is "the way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each...

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Email Marketing

What To Know When Selecting a New Email Service Provider

Changing to a new email service provider (ESP) can be a stressful experience for any email marketing professional. Regardless to which ESP you’re migrating your...

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Content Marketing

3 Features Content Marketing Technology Needs to Provide

By now you probably have heard the phrase "it's not big data, it's the right data." Of course that simply means that while there is a wealth of data out there...

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