For those of you who have been keeping score at home and following along, by now you know of our "driving" theme as it relates to our new Modern Marketing Essentials Guide - the Modern Marketing Essentials Guide to Cross-Channel Marketing.
The Guide that promises to help all marketers provide the seamless cross-channel experience ALL consumers want - be they from the B2C or B2B side of the aisle.
On Wednesday we told you that when it comes to Cross-Channel Marketing, data is in the driver’s seat.
And yesterday we alerted you to the fact that when it comes to Cross-Channel Marketing, attribution is riding shotgun.
Well today, to complete our "driving trilogy" if you will, we reveal that when it comes to Cross-Channel Marketing, the experience is the engine.
As we wrote yesterday, the customer experience is broken. The reason why it is broken is quite simply because the marketer experience is broken. When you have thousands of products—and millions of customers with different affinities that you want to connect with those products—building personalized experiences is a tall order.
There are many reasons why the marketer experience is broken such as disparate resources create disparate messaging.
Blame org charts, management, software licenses, or politics—marketing teams, processes, and the tech they use to reach customers operate in silos.This isn’t just a technology problem, however. All around the enterprise, many of the marketers involved with these channels sit in isolation from one another.
The experience needs to be consistent and orchestrated across all channels.
There is much more to the story of course and you can read the entire story by downloading the Modern Marketing Essentials Guide to Cross-Channel Marketing - today.
Plus you will also want to check out the entire Modern Marketing Essentials Library, your one-stop shop for the resources and insight into best practice marketing, including Marketers’ Blueprints to help your teams collaboratively map out strategies for success.