For years we've heard about the need to be disruptive; the need to be different but with a purpose. In other words not disruptive for the sake of disruption but...
For years we've heard about the need to be disruptive; the need to be different but with a purpose. In other words not disruptive for the sake of disruption but have an actual plan behind said disruption, as it were. Based on research from Accenture the type of disruption at play is disruptive growth. And, according to the research "CEOs have given the entire C-suite some responsibility for disruptive growth" with the CMO getting the most attention, if you will and not the...
For years we've heard about the need to be disruptive; the need to be different but with a purpose. In other words not disruptive for the sake of disruption but have an actual plan behind...
Let me make one thing perfectly clear: In today’s world there is no difference between marketing a global brand and marketing a brand, globally. I say, er...
Let me make one thing perfectly clear: In today’s world there is no difference between marketing a global brand and marketing a brand, globally. I say, er write that because whether they realize it or not every CMO is a CMO of a global brand. Regardless of where your based out of, or where you brick and mortar locations are - if you have a website your brand is global. Of course there are examples of countries banning websites or the Internet altogether but you get the idea....
Let me make one thing perfectly clear: In today’s world there is no difference between marketing a global brand and marketing a brand, globally. I say, er write that because whether they realize it...
Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. The 6 in 10 stat I...
Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. The 6 in 10 stat I referenced in the title comes directly from this report but before I get to that, I want to share some of other findings from this report. The one takeaway that jumped off the screen at me when I read it was "Chief Executive Officers say that although around five C-level executives are responsible for driving disruptive...
Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. The 6 in 10 stat I referenced in the title comes directly from...
With topics such as predictive analytics and artificial intelligence growing in not only importance but popularity among the c-suite, the idea or concept of...
With topics such as predictive analytics and artificial intelligence growing in not only importance but popularity among the c-suite, the idea or concept of using data to determine and drive marketing decisions is hardly breaking news. In a recent Marketing Land piece, the writer put it perfectly and quite succinctly: "Data permeates every facet of business today, and marketing teams are evolving to reflect the data-driven culture. While there is still an art and creative...
With topics such as predictive analytics and artificial intelligence growing in not only importance but popularity among the c-suite, the idea or concept of using data to determine and drive marketing...
Customer Experience (CX) continues to be a top priority for major brands. In a report published by Accenture (“Digital Transformation in the Age of the...
Customer Experience (CX) continues to be a top priority for major brands. In a report published by Accenture (“Digital Transformation in the Age of the Customer”), “improving customer experience” was listed as a top priority for the companies surveyed. That should come as no surprise to anyone. But what does Plato have to do with it? Glad you asked. Before I get to the connection between someone who was born in 428 BC and modern day CMOs, however, I want to share some...
Customer Experience (CX) continues to be a top priority for major brands. In a report published by Accenture (“Digital Transformation in the Age of the Customer”), “improving customer experience”...
After reading the following sentence your reaction should be something along the lines of "tell me something I don't know."Marketers must keep pace with the...
After reading the following sentence your reaction should be something along the lines of "tell me something I don't know."Marketers must keep pace with the modern customer – who is fast, digital and unstructured – to outpace the competition. Of course you already know that. Just as you already know that today’s customers frequently interact with brands across multiple channels and devices leaving a trail of identifiers (like email addresses, loyalty accounts, browser...
After reading the following sentence your reaction should be something along the lines of "tell me something I don't know."Marketers must keep pace with the modern customer – who is fast, digital and...
Let's dispense with the amenities and jump right in. For nearly three in 10 enterprises, data-driven CX is already delivering a significant shift in elevating...
Let's dispense with the amenities and jump right in. For nearly three in 10 enterprises, data-driven CX is already delivering a significant shift in elevating customer experiences. That stat comes courtesy of Data Elevates the Customer Experience: New Ways of Discovering and Applying Customer Insights, a report released by Forbes Insights earlier this year covering the findings of a survey of over 350 global senior executives across a range of industries and functions. And...
Let's dispense with the amenities and jump right in. For nearly three in 10 enterprises, data-driven CX is already delivering a significant shift in elevating customer experiences. That stat comes...
Is account-based marketing (ABM) a short-term trend or a long-term strategy? Is it resource intensive or scalable? An optional component or core pillar? There’s...
Is account-based marketing (ABM) a short-term trend or a long-term strategy? Is it resource intensive or scalable? An optional component or core pillar? There’s no doubt that today’s B2B CMOs are taking a growing interest in account-based marketing. But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? Argyle Executive Forum, a leading peer-to-peer C-suite networking group, developed a survey in partnership with Oracle Marketing...
Is account-based marketing (ABM) a short-term trend or a long-term strategy? Is it resource intensive or scalable? An optional component or core pillar? There’s no doubt that today’s B2B CMOs are...
Quick question: How many martech vendors and solutions do you think are currently available as we speak today? A thousand? Perhaps even two-thousand? The answer...
Quick question: How many martech vendors and solutions do you think are currently available as we speak today? A thousand? Perhaps even two-thousand? The answer is nearly four-thousand, according to the martech tracking guru Scott Brinker. Earlier this year he released the latest version of his now-infamous vendor supergraphic as he calls it and by his count there are 3,874 marketing technology solutions on the chart yet he readily admits there are more but he simply ran out...
Quick question: How many martech vendors and solutions do you think are currently available as we speak today? A thousand? Perhaps even two-thousand? The answer is nearly four-thousand, according to...
