Let's cut right to the chase kids. It is important for CMOs and all marketers to differentiate between cross channel coordination and orchestration. Sending...
Let's cut right to the chase kids. It is important for CMOs and all marketers to differentiate between cross channel coordination and orchestration. Sending messages to individual Email, SMS, Push, and Social lists might feel like cross channel orchestration, but it isn’t. Without the context of a unified individual identity, marketers are just scaling batch and blast practices across multiple channels. The plain and simple truth is marketers must move from coordination to...
Let's cut right to the chase kids. It is important for CMOs and all marketers to differentiate between cross channel coordination and orchestration. Sending messages to individual Email, SMS, Push,...
Recently I attended the CMO Club Europe Summit that took place on September 6th in London. Although they have been dipping their toe in Europe for a while now,...
Recently I attended the CMO Club Europe Summit that took place on September 6th in London. Although they have been dipping their toe in Europe for a while now, this event marked the official launch of The CMO Club in Europe. The Summit was pretty remarkable in many ways and was no ordinary European event. The objectives for the day were set out early on: To help CMOs solve their biggest problems To enable CMOs to build real peer to peer relationships To have fun By the end of...
Recently I attended the CMO Club Europe Summit that took place on September 6th in London. Although they have been dipping their toe in Europe for a while now, this event marked the official launch...
Since February of 2011, the CMO Survey which is sponsored by the American Marketing Association, Deloitte and Duke University's Fuqua School of Business, have...
Since February of 2011, the CMO Survey which is sponsored by the American Marketing Association, Deloitte and Duke University's Fuqua School of Business, have asked chief marketing officers the following question: How effectively does your company integrate customer information across purchasing, communication, and social media channels? Survey participants are asked to respond via a scale of 1-7 with 1 representing "not at all effectively" and 7 being "very effectively." Oh...
Since February of 2011, the CMO Survey which is sponsored by the American Marketing Association, Deloitte and Duke University's Fuqua School of Business, have asked chief marketing officers...
As users spend more time engaging with media on mobile devices, brands are—not surprisingly—increasing ad spend on mobile platforms. Two years ago, almost 20...
As users spend more time engaging with media on mobile devices, brands are—not surprisingly—increasing ad spend on mobile platforms. Two years ago, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 70% globally, and 72% in the US by 2019 according to eMarketer. And while many CMOs have realized and now utilize a Mobile Data Management Platform (DMP), there are still far too many who have not. ...
As users spend more time engaging with media on mobile devices, brands are—not surprisingly—increasing ad spend on mobile platforms. Two years ago, almost 20 percent of worldwide digital ad spend was...
It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver...
It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth? Companies with strong cross channel customer engagement see a 9.5% year-over-year increase in annual revenue. Cross channel customers who shop on more than one channel have a 30% higher lifetime value score than those who shop on only one. Then...
It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels...
Last week I told CMOs what they need to know about back-to-school shoppers. This week, it's a lesson that transcends all CMOs, be they B2C or B2B. Let's get...
Last week I told CMOs what they need to know about back-to-school shoppers. This week, it's a lesson that transcends all CMOs, be they B2C or B2B. Let's get started. You in the back, sit up straight. I see you back there. I realize it's your first day back to school and I realize you've been chief marketing officer'ing for a while now and you thought you were done with school and all that. But the fact is all of us — CMOs or not, should always be learning. So seeing this...
Last week I told CMOs what they need to know about back-to-school shoppers. This week, it's a lesson that transcends all CMOs, be they B2C or B2B. Let's get started. You in the back, sit up...
According to a recent Deloitte survey back to school shoppers are likely to spend more this year than last year, with the average amount being spent per person...
According to a recent Deloitte survey back to school shoppers are likely to spend more this year than last year, with the average amount being spent per person expected to be $488. Additional findings reveal that for the most part parents prefer to shop in-store for most items with the main exception being technology. However, 61% will research online before purchasing products in the physical store. Another 25% say social media will play a role in their back to school...
According to a recent Deloitte survey back to school shoppers are likely to spend more this year than last year, with the average amount being spent per person expected to be $488. Additional findings...
Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. For their...
Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. For their research they conducted online psychometric testing of 36 CMOs as well as other c-suiters, if you will. The results were quite interesting and insightful to say the least. Let's jump right in with a finding. As the authors of the report point out, CMOs, when compared to others in the c-suite, have a markedly extreme...
Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. For their research they conducted online...
Among other things, being professionally active in a creative industry means that you often have to be one step ahead of the competition. Many creatives believe...
Among other things, being professionally active in a creative industry means that you often have to be one step ahead of the competition. Many creatives believe that the nature of their work is enough to push them into expanding their creativity and come up with new ideas every day; however, being restricted to work within the confined office space makes it almost impossible to let completely go and actually think out of the box. It is the responsibility of employers to...
Among other things, being professionally active in a creative industry means that you often have to be one step ahead of the competition. Many creatives believe that the nature of their work is enough...
