According to a recent Deloitte survey back to school shoppers are likely to spend more this year than last year, with the average amount being spent per person...
According to a recent Deloitte survey back to school shoppers are likely to spend more this year than last year, with the average amount being spent per person expected to be $488. Additional findings reveal that for the most part parents prefer to shop in-store for most items with the main exception being technology. However, 61% will research online before purchasing products in the physical store. Another 25% say social media will play a role in their back to school...
According to a recent Deloitte survey back to school shoppers are likely to spend more this year than last year, with the average amount being spent per person expected to be $488. Additional findings...
Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. For their...
Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. For their research they conducted online psychometric testing of 36 CMOs as well as other c-suiters, if you will. The results were quite interesting and insightful to say the least. Let's jump right in with a finding. As the authors of the report point out, CMOs, when compared to others in the c-suite, have a markedly extreme...
Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. For their research they conducted online...
Among other things, being professionally active in a creative industry means that you often have to be one step ahead of the competition. Many creatives believe...
Among other things, being professionally active in a creative industry means that you often have to be one step ahead of the competition. Many creatives believe that the nature of their work is enough to push them into expanding their creativity and come up with new ideas every day; however, being restricted to work within the confined office space makes it almost impossible to let completely go and actually think out of the box. It is the responsibility of employers to...
Among other things, being professionally active in a creative industry means that you often have to be one step ahead of the competition. Many creatives believe that the nature of their work is enough...
The latest scientific research lists the number of business and marketing related publications somewhere between a gazillion and a whole bunch. Ok, perhaps that...
The latest scientific research lists the number of business and marketing related publications somewhere between a gazillion and a whole bunch. Ok, perhaps that is not the most scientific of research I referenced but you get the point. There are indeed a whole bunch of publications out there when it comes business and marketing all the various sub-topics within i.e. mobile, social, data and so on. In this, the latest installment of the CMO Social Stat of the Month — ...
The latest scientific research lists the number of business and marketing related publications somewhere between a gazillion and a whole bunch. Ok, perhaps that is not the most scientific of research...
Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. There is no denying the...
Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. There is no denying the importance of delivering the optimal CX to every customer, every time. However, inherent in CX itself is a list of priorities as to what makes for a great CX; what qualities if you will, compromise the best CX. Well, according to a recent article on Marketing Charts, when asked to name their top 5 attributes and...
Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. There is no denying the importance of delivering the optimal CX...
Before I get to my thoughts on why CMOs need to be bullish on programmatic advertising, let's first take a look at just what programmatic advertising is. We...
Before I get to my thoughts on why CMOs need to be bullish on programmatic advertising, let's first take a look at just what programmatic advertising is. We define it simply as “Automated advertising buying coupled with machine learning.” However, there are no shortages of definitions of the term programmatic advertising. “Programmatic ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs,...
Before I get to my thoughts on why CMOs need to be bullish on programmatic advertising, let's first take a look at just what programmatic advertising is. We define it simply as “Automated advertising...
I don't know about you but back in school I was not all that fond of tests. Oh I studied for sure but more often than a sense of anxiety came over me each and...
I don't know about you but back in school I was not all that fond of tests. Oh I studied for sure but more often than a sense of anxiety came over me each and every time I had to take a test. But, what I realized, eventually, was that the results of a given test gave me some idea as to how much I knew (or didn't know) about a topic or subject. From there I knew where I needed to improve and so on. Pretty simple when you think about it. And according to Forrester, it would...
I don't know about you but back in school I was not all that fond of tests. Oh I studied for sure but more often than a sense of anxiety came over me each and every time I had to take a test....
Before I get to the crux of my post, let me state for the record that I never thought in my wildest dreams that I would one day write such a post espousing that...
Before I get to the crux of my post, let me state for the record that I never thought in my wildest dreams that I would one day write such a post espousing that technology is now on par with creativity when it comes to importance for a given brand. I say that because being a writer as long as I have – geez that makes me sound old, I always looked at creativity as being the cornerstone of any successful company or brand. But as they say… that was then. And this is most...
Before I get to the crux of my post, let me state for the record that I never thought in my wildest dreams that I would one day write such a post espousing that technology is now on par...
In 2007, David Court wrote an article entitled The Evolving Role of the CMO, as part of McKinsey & Company’s quarterly publication. David spoke to how the CMO...
In 2007, David Court wrote an article entitled The Evolving Role of the CMO, as part of McKinsey & Company’s quarterly publication. David spoke to how the CMO was in a position to spearhead the evolution that marketing is is in the middle of, or was back then. This evolution consisted of changing consumer behavior, managing complexity, responding to evolving buying patterns, shaping the public profile, and building new marketing capabilities—the list goes on! You might ask,...
In 2007, David Court wrote an article entitled The Evolving Role of the CMO, as part of McKinsey & Company’s quarterly publication. David spoke to how the CMO was in a position to spearhead the...
