I am a huge believer that we humans tend to overcomplicate things. And we marketers take it to a whole new level. So when I saw the headline announcing the...
I am a huge believer that we humans tend to overcomplicate things. And we marketers take it to a whole new level. So when I saw the headline announcing the results of a MarketingSherpa survey my immediate thought was two-fold. First, the results should be obvious and secondly this is yet another reminder to marketer the world over to not overthink or overcomplicate things. The headline in question is followed by the subhead via this link: Study Reveals Customer Satisfaction...
I am a huge believer that we humans tend to overcomplicate things. And we marketers take it to a whole new level. So when I saw the headline announcing the results of a MarketingSherpa survey...
Global organizations have realized that technology can provide many marketing and branding benefits that they can leverage to further achieve their specific...
Global organizations have realized that technology can provide many marketing and branding benefits that they can leverage to further achieve their specific objectives in this area. For example, Julie Lyle, CMO of Demandjump and former CMO of Wal-mart believes technology has enabled tracking, measurement, and best practices sharing. She explains “Different teams in different time zones are able to collaborate seamlessly, share tips and tools, document best practices, and...
Global organizations have realized that technology can provide many marketing and branding benefits that they can leverage to further achieve their specific objectives in this area. For...
With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps...
With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps a little melodramatic but you get the idea. As kids of course we would make our wish list, and if we were lucky get a few of the items on it, like that way cool 10-speed bike I got when I was 14. Man I was the king of the neighborhood cruising on that beauty. I can remember that time that I... Oh, sorry... where was...
With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps a little melodramatic but you get...
For years we've heard about the need to be disruptive; the need to be different but with a purpose. In other words not disruptive for the sake of disruption but...
For years we've heard about the need to be disruptive; the need to be different but with a purpose. In other words not disruptive for the sake of disruption but have an actual plan behind said disruption, as it were. Based on research from Accenture the type of disruption at play is disruptive growth. And, according to the research "CEOs have given the entire C-suite some responsibility for disruptive growth" with the CMO getting the most attention, if you will and not the...
For years we've heard about the need to be disruptive; the need to be different but with a purpose. In other words not disruptive for the sake of disruption but have an actual plan behind...
Let me make one thing perfectly clear: In today’s world there is no difference between marketing a global brand and marketing a brand, globally. I say, er...
Let me make one thing perfectly clear: In today’s world there is no difference between marketing a global brand and marketing a brand, globally. I say, er write that because whether they realize it or not every CMO is a CMO of a global brand. Regardless of where your based out of, or where you brick and mortar locations are - if you have a website your brand is global. Of course there are examples of countries banning websites or the Internet altogether but you get the idea. ...
Let me make one thing perfectly clear: In today’s world there is no difference between marketing a global brand and marketing a brand, globally. I say, er write that because whether they realize it...
Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. The 6 in 10 stat I...
Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. The 6 in 10 stat I referenced in the title comes directly from this report but before I get to that, I want to share some of other findings from this report. The one takeaway that jumped off the screen at me when I read it was "Chief Executive Officers say that although around five C-level executives are responsible for driving disruptive...
Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. The 6 in 10 stat I referenced in the title comes directly from...
With topics such as predictive analytics and artificial intelligence growing in not only importance but popularity among the c-suite, the idea or concept of...
With topics such as predictive analytics and artificial intelligence growing in not only importance but popularity among the c-suite, the idea or concept of using data to determine and drive marketing decisions is hardly breaking news. In a recent Marketing Land piece, the writer put it perfectly and quite succinctly: "Data permeates every facet of business today, and marketing teams are evolving to reflect the data-driven culture. While there is still an art and creative...
With topics such as predictive analytics and artificial intelligence growing in not only importance but popularity among the c-suite, the idea or concept of using data to determine and drive marketing...
Customer Experience (CX) continues to be a top priority for major brands. In a report published by Accenture (“Digital Transformation in the Age of the...
Customer Experience (CX) continues to be a top priority for major brands. In a report published by Accenture (“Digital Transformation in the Age of the Customer”), “improving customer experience” was listed as a top priority for the companies surveyed. That should come as no surprise to anyone. But what does Plato have to do with it? Glad you asked. Before I get to the connection between someone who was born in 428 BC and modern day CMOs, however, I want to share some...
Customer Experience (CX) continues to be a top priority for major brands. In a report published by Accenture (“Digital Transformation in the Age of the Customer”), “improving customer experience”...
After reading the following sentence your reaction should be something along the lines of "tell me something I don't know."Marketers must keep pace with the...
After reading the following sentence your reaction should be something along the lines of "tell me something I don't know."Marketers must keep pace with the modern customer – who is fast, digital and unstructured – to outpace the competition. Of course you already know that. Just as you already know that today’s customers frequently interact with brands across multiple channels and devices leaving a trail of identifiers (like email addresses, loyalty accounts, browser...
After reading the following sentence your reaction should be something along the lines of "tell me something I don't know."Marketers must keep pace with the modern customer – who is fast, digital and...
