Before I get to the aforementioned good news allow me to go back in time, be it ever so slightly. In January of this year I scribed a post entitled 2017: The...
Before I get to the aforementioned good news allow me to go back in time, be it ever so slightly. In January of this year I scribed a post entitled 2017: The Year of the Data Driven CMO. Feel free to click to read the entire piece but until you do here's some highlights from that post. I referenced that, despite the fact that is the year 2017, research from Bazaarvoice showed that nearly 70% say surveys are indeed their primary source for customer data. Yes surveys. These...
Before I get to the aforementioned good news allow me to go back in time, be it ever so slightly. In January of this year I scribed a post entitled 2017: The Year of the Data Driven CMO. Feel free to...
When it comes to money, those that end up with the largest portfolios tend to be those that effectively manage how they save, spend, and invest. They often take...
When it comes to money, those that end up with the largest portfolios tend to be those that effectively manage how they save, spend, and invest. They often take a long-term approach with the understanding that the more attention they give their portfolio, the more ROI they will get from it. And, that’s an intangible item but a very important asset in our lives. Now, imagine applying that philosophy as a CMO to the talent in your organization. As a leader, responsibility...
When it comes to money, those that end up with the largest portfolios tend to be those that effectively manage how they save, spend, and invest. They often take a long-term approach with...
According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in...
According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade." They expect three in 10 Internet users will be using blockers by the end of 2018. This finding is from their recently-released report Ad Blocking in the US: eMarketer's Updated Estimates and Forecast for 2014–2018 which also revealed that the majority of ad blocking occurs on desktop vs. mobile. eMarketer...
According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade." They expect three in...
It's not about data. It's about the right data. How many times have you heard that or words to that effect? And quite frankly some marketers can never hear it...
It's not about data. It's about the right data. How many times have you heard that or words to that effect? And quite frankly some marketers can never hear it enough as far too many still don't know the difference. But that's another topic for another time. This is all about marketing technology — martech to you and me. And to say the martech landscape or ecosystem is a crowded space would be an understatement of monumental proportions. Before you consider that to be just an...
It's not about data. It's about the right data. How many times have you heard that or words to that effect? And quite frankly some marketers can never hear it enough as far too many still don't...
Sorry, I could not help myself with the "alternative fact" reference in the title. Just seemed appropriate given the context for as hard as it may be to believe...
Sorry, I could not help myself with the "alternative fact" reference in the title. Just seemed appropriate given the context for as hard as it may be to believe for some, when a brand improves its customer experience, its revenue can and will increase, oftentimes significantly. That was the overall finding of a recently-released Forrester report entitled "Drive Revenue With Great Customer Experience, 2017" which reveals the connection between customer experience quality and...
Sorry, I could not help myself with the "alternative fact" reference in the title. Just seemed appropriate given the context for as hard as it may be to believe for some, when a brand improves its...
For those who do not know me, I am not exactly the biggest Eminem fan. Nothing against him or his music - just not my cup of tea. But, after reading a quote...
For those who do not know me, I am not exactly the biggest Eminem fan. Nothing against him or his music - just not my cup of tea. But, after reading a quote from him on one particular topic, I may have to start paying more attention to the man for what he said about this one topic correlates exactly to the message I am delivering today. The topic is trust and this is what Eminem said when it comes to the subject of trust: "Trust is hard to come by. That's why my circle is...
For those who do not know me, I am not exactly the biggest Eminem fan. Nothing against him or his music - just not my cup of tea. But, after reading a quote from him on one particular topic, I may...
Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. At Peaksware he...
Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education. Under Jeremy’s guidance, independent marketing teams at each of Peaksware’s four companies TrainingPeaks, TrainHeroic, MakeMusic and Alfred Music continually evolve...
Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. At Peaksware he is responsible for marketing eight...
It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver...
It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth? Companies with strong cross channel customer engagement see a 9.5% year-over-year increase in annual revenue. Cross channel customers who shop on more than one channel have a 30% higher lifetime value score than those who shop on only one. Then add...
It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels...
One of the definitions of the word align is to bring into cooperation or agreement with a particular group. According to the findings of a newly-released...
One of the definitions of the word align is to bring into cooperation or agreement with a particular group. According to the findings of a newly-released survey, presented by The CMO Club in partnership with Accelent Consulting and Oracle Marketing Cloud, CMOs the world over would be wise to bring into cooperation digital and traditional marketing. An attribute of digital excellence that emerged from the survey was the ability to align digital strategies – within marketing...
One of the definitions of the word align is to bring into cooperation or agreement with a particular group. According to the findings of a newly-released survey, presented by The CMO Club...
