Smartphones have been declared a device that people “can’t live without”. With over two billion smartphones in use globally, mobile marketing presents an...
Smartphones have been declared a device that people “can’t live without”. With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. Chief Marketing Officers (CMOs) at both Business-to-Consumer (B2C) and Business-to-Business (B2B) companies need to embrace mobile marketing strategies to remain competitive in this mobile-first world. The above is an excerpt from the Executive Summary...
Smartphones have been declared a device that people “can’t live without”. With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies...
Happy New Year everyone! I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Now, as for you, the CMOs...
Happy New Year everyone! I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Now, as for you, the CMOs of the world, as we wave goodbye to 2016, the time has come to wave goodbye to some bad habits when it comes to the use of data and data driven marketing. No, I will not refer to this as a New Year's resolution because we all know how long those last and this is far too serious to have it go the way of the latest diet...
Happy New Year everyone! I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Now, as for you, the CMOs of the world, as we wave goodbye to...
As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some...
As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016. Well, sort of. They are in fact a headline, a blurb, followed by my take on each interview with the link to read the full piece at the end. JetBlue’s Biggest Challenge Is to Keep Being Cool Marty St. George, JetBlue’s executive...
As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we...
According to a recent report, The CMO Shift to Gaining Business Lift from the CMO Council and Deloitte, "the CMO of today has denounced the traditional role of...
According to a recent report, The CMO Shift to Gaining Business Lift from the CMO Council and Deloitte, "the CMO of today has denounced the traditional role of mere brand ambassador, instead opting to actively assert their role as business driver, change agent and customer experience champion." Before I get to the top two methods CMOs identified for driving revenue and increasing margin, here's some other key findings from the research, which consisted of a global survey of...
According to a recent report, The CMO Shift to Gaining Business Lift from the CMO Council and Deloitte, "the CMO of today has denounced the traditional role of mere brand ambassador, instead opting to...
I am a huge believer that we humans tend to overcomplicate things. And we marketers take it to a whole new level. So when I saw the headline announcing the...
I am a huge believer that we humans tend to overcomplicate things. And we marketers take it to a whole new level. So when I saw the headline announcing the results of a MarketingSherpa survey my immediate thought was two-fold. First, the results should be obvious and secondly this is yet another reminder to marketer the world over to not overthink or overcomplicate things. The headline in question is followed by the subhead via this link: Study Reveals Customer Satisfaction...
I am a huge believer that we humans tend to overcomplicate things. And we marketers take it to a whole new level. So when I saw the headline announcing the results of a MarketingSherpa survey...
Global organizations have realized that technology can provide many marketing and branding benefits that they can leverage to further achieve their specific...
Global organizations have realized that technology can provide many marketing and branding benefits that they can leverage to further achieve their specific objectives in this area. For example, Julie Lyle, CMO of Demandjump and former CMO of Wal-mart believes technology has enabled tracking, measurement, and best practices sharing. She explains “Different teams in different time zones are able to collaborate seamlessly, share tips and tools, document best practices, and...
Global organizations have realized that technology can provide many marketing and branding benefits that they can leverage to further achieve their specific objectives in this area. For...
With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps...
With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps a little melodramatic but you get the idea. As kids of course we would make our wish list, and if we were lucky get a few of the items on it, like that way cool 10-speed bike I got when I was 14. Man I was the king of the neighborhood cruising on that beauty. I can remember that time that I... Oh, sorry... where was...
With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps a little melodramatic but you get...
For years we've heard about the need to be disruptive; the need to be different but with a purpose. In other words not disruptive for the sake of disruption but...
For years we've heard about the need to be disruptive; the need to be different but with a purpose. In other words not disruptive for the sake of disruption but have an actual plan behind said disruption, as it were. Based on research from Accenture the type of disruption at play is disruptive growth. And, according to the research "CEOs have given the entire C-suite some responsibility for disruptive growth" with the CMO getting the most attention, if you will and not the...
For years we've heard about the need to be disruptive; the need to be different but with a purpose. In other words not disruptive for the sake of disruption but have an actual plan behind...
Let me make one thing perfectly clear: In today’s world there is no difference between marketing a global brand and marketing a brand, globally. I say, er...
Let me make one thing perfectly clear: In today’s world there is no difference between marketing a global brand and marketing a brand, globally. I say, er write that because whether they realize it or not every CMO is a CMO of a global brand. Regardless of where your based out of, or where you brick and mortar locations are - if you have a website your brand is global. Of course there are examples of countries banning websites or the Internet altogether but you get the idea....
Let me make one thing perfectly clear: In today’s world there is no difference between marketing a global brand and marketing a brand, globally. I say, er write that because whether they realize it...
