As its growth levels off, the Software-as-a-Service (SaaS) market is reaching a new level of maturity. This means CMOs need to take a hard look at positioning their products so that it added maximum value in the form of lower upfront costs for clients but also protecting your huge upfront investment. Those that strike the right balance will earn more profits and retain more customers.
As market forecasts improve, CMO's try to find new ways to exceed expectations by pushing towards marketing automation. CMOs know how to balance new technology with proven strategies, but they need to be able to communicate strong vision.
As a CMO, your job is to be ready for every marketing development. You’re never allowed to stand still, because the moment you do, something in your industry will change, and you’ll fall behind the competition.