CMOs are stuck in a tough spot—choosing between polishing their bright rocks and climbing a quarterly wall they have to hurdle. They must balance the needs and...
CMOs are stuck in a tough spot—choosing between polishing their bright rocks and climbing a quarterly wall they have to hurdle. They must balance the needs and priorities of romancing customer love and creating beautiful campaigns with scaling a daunting revenue wall to satisfy the demands of their C-suite and company investors. Many people call this a dilemma. Others call it a challenge. In any language, it’s not easy. But some CMOs are thriving under these conditions and we...
CMOs are stuck in a tough spot—choosing between polishing their bright rocks and climbing a quarterly wall they have to hurdle. They must balance the needs and priorities of romancing customer love...
If you are over the age of say, 40, the second - and I mean the second you hear the term "love connection" you more than likely conjure up an image of Chuck...
If you are over the age of say, 40, the second - and I mean the second you hear the term "love connection" you more than likely conjure up an image of Chuck Woolery sitting on a couch saying phrases like "we'll be back in two and two." If, however, you're under 40 or don't know what in the world I'm talking about, I'm quite sure YouTube can fill you in. Be that as it may, having a love connection between the CMO and CIO is vital. In fact its importance cannot be overstated...
If you are over the age of say, 40, the second - and I mean the second you hear the term "love connection" you more than likely conjure up an image of Chuck Woolery sitting on a couch saying phrases...
Earlier this year, Duke University’s Fuqua School of Business released its latest iteration of its CMO Survey. They've been doing it twice a year since 2008....
Earlier this year, Duke University’s Fuqua School of Business released its latest iteration of its CMO Survey. They've been doing it twice a year since 2008. Among the many findings on a wide array of topics was the response to the question to CMOs to identify in their minds what they think will be most top of minds for consumers in 2015. Their choices were: Superior Product Quality Excellent Service Low Price Trusting Relationship Superior Innovation Brand Before I get to...
Earlier this year, Duke University’s Fuqua School of Business released its latest iteration of its CMO Survey. They've been doing it twice a year since 2008. Among the many findings on a wide array of...
The title of this post is a mouthful for sure but trust me, every word counts. Whatever your plans are next Wednesday, June 10 make sure you have a half hour...
The title of this post is a mouthful for sure but trust me, every word counts. Whatever your plans are next Wednesday, June 10 make sure you have a half hour open at 10AM PST/ 1 PM EST for that is when Michael Williams, CMO of Grand Prix of America, and Jonathan Margulies, Managing Director of the Winterberry Group and yours truly will discuss the findings from our recently released eBook: The CMO Solution Guide to Leveraging New Technology and Marketing Platforms. The fact...
The title of this post is a mouthful for sure but trust me, every word counts. Whatever your plans are next Wednesday, June 10 make sure you have a half hour open at 10AM PST/ 1 PM EST for that...
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that...
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” —Bill Gates Given the vast array of technology, data points, channels, and tactics available, new technology and marketing automation has stepped in to help CMOs bring all their activities together and support the delivery of the ultimate customer...
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation...
Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite, a company dedicated to helping companies be found, seen, and heard online...
Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Newman is the author of 3 Amazon Best-Selling Books, “Evolve, Marketing (^as we know it is Doomed), “The New Rules of Customer Engagement,” and “The Millennial CEO.” He is a regular contributor to Forbes, Entrepreneur, and...
Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and...
If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they...
If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they learned in school, yes? Or least part of what they learned anyway. In today's final post covering our recently released eBook entitled The Marketer’s Backpack, we posed a question to some of the brightest minds from the world of academia; the instructors and professors entrusted with teaching and guiding the future...
If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they learned in school, yes? Or least part...
Knowledgeable; opinionated; peer empowered, and technologically fueled decision makers. These realities are just a few ways to describe our customers, who...
Knowledgeable; opinionated; peer empowered, and technologically fueled decision makers. These realities are just a few ways to describe our customers, who heavily affect each other’s decisions and buying behavior. Their likes and dislikes, reviews and comments, network and peer interactions, can make or break your brand in a matter of minutes. Have you ever purchased a product via an e-Commerce site, only to be retargeted on Facebook, or emailed the next day with a similar...
Knowledgeable; opinionated; peer empowered, and technologically fueled decision makers. These realities are just a few ways to describe our customers, who heavily affect each other’s decisions and...
September of course means many different things. For a lot of us it means another football season is upon us. September also brings with it a change in the...
September of course means many different things. For a lot of us it means another football season is upon us. September also brings with it a change in the weather, naturally. Yes that pun was intended. September also signifies the official start of school for a great number of children of all ages. It is under that guise that we present The Marketer's Backpack − a unique teaching tool that is a must for all marketers of all ages. This is the one document you will want to...
September of course means many different things. For a lot of us it means another football season is upon us. September also brings with it a change in the weather, naturally. Yes that pun...
