Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class...
Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class companies are measuring and reporting conversion through lead stages. In a Demand Generation study of 199 marketing and sales professionals from March 2014, 77% of respondents rated visibility into lead performance across marketing lead stages as very valuable. However, only 43% indicate they can do this effectively....
Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class companies are measuring and reporting...
Are you reporting on the right information to support your organization's efforts, and more importantly, maximized experiences with your brand? While it may...
Are you reporting on the right information to support your organization's efforts, and more importantly, maximized experiences with your brand? While it may seem like there’s no silver bullet path to determining the right mix of marketing analytics, there are some key decisions that you can make to move down the right strategic path. While these may seem like simple tasks, they are often overlooked and neglected because everyone is too busy reporting on random activities that...
Are you reporting on the right information to support your organization's efforts, and more importantly, maximized experiences with your brand? While it may seem like there’s no silver bullet path to...
Today’s businesses are moving marketing mountains. They’re super-sizing sales impact by aligning efforts. Modern marketing and sales is an evolving practice...
Today’s businesses are moving marketing mountains. They’re super-sizing sales impact by aligning efforts. Modern marketing and sales is an evolving practice that requires a commitment to alignment, process, and adaptation. We consider our customers the ultimate superheroes. These marketing and sales professionals are developing processes to keep their organizations running smoothly on a daily basis; they are adaptive in crises; and because of their commitment to fueling their...
Today’s businesses are moving marketing mountains. They’re super-sizing sales impact by aligning efforts. Modern marketing and sales is an evolving practice that requires a commitment to alignment,...
Feeling lucky? Marketing organizations are increasingly being asked to demonstrate accountability and prove substantial contribution to ROI. The right...
Feeling lucky? Marketing organizations are increasingly being asked to demonstrate accountability and prove substantial contribution to ROI. The right process-oriented approach can help your team showcase the value of your initiatives, and improve your ability to engage with your audiences. While some variables of the customer journey are constantly changing, the right mix of strategic measures and technology can help ensure that you’re hitting the mark to strike gold in...
Feeling lucky? Marketing organizations are increasingly being asked to demonstrate accountability and prove substantial contribution to ROI. The right process-oriented approach can help your...
Marketing organizations focus on building relationships with new audiences, but it's important that we always nurture the members of our existing communities,...
Marketing organizations focus on building relationships with new audiences, but it's important that we always nurture the members of our existing communities, as well. A little bit goes a long way to delight, so we put together a list of 10 ways for you to demonstrate appreciation and value to your customers. Happy customers make supportive advocates, so always aim to help, enable, and support. Showing a little customer love doesn't require big, strategic efforts. A...
Marketing organizations focus on building relationships with new audiences, but it's important that we always nurture the members of our existing communities, as well. A little bit goes a long way...
The New Year offers a ton of great insight, forecasting posts, benchmark reports, and tips to manage the evolving technologies and trends that marketers should...
The New Year offers a ton of great insight, forecasting posts, benchmark reports, and tips to manage the evolving technologies and trends that marketers should be leveraging to best serve our audiences. The trouble with such a high quantity of information coming from so many viable resources often can be a lack of time or opportunity to sift through the mass of insight. But this is 2014! We’ve evolved into a culture that expedites shipping, automates communications and...
The New Year offers a ton of great insight, forecasting posts, benchmark reports, and tips to manage the evolving technologies and trends that marketers should be leveraging to best serve...
By now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement processes...
By now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement processes across all channels, Modern Mark knows that meaningful marketing is centered on the customer. No longer can marketers or sales reps relegate communications to company centric conversations. To engage with prospects and customers in a meaningful way, you must develop tactics to address and align messaging across all digital...
By now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement processes across all channels, Modern Mark knows...
Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare ...
Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare (also embedded below) for tips on how marketing automation can help your team work smarter, not harder! If you're down with data, learn more about how marketing automation helps you maximize what you know about your buyers, and glean richer insight into what you need to know to fuel smarter marketing. Share your best...
Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare (also embedded below) for tips on how ...
We always give marketers props for wearing many hats – rightfully so. But let’s take a moment to honor the sales rep: The deal closer; the revenue generator —...
We always give marketers props for wearing many hats – rightfully so. But let’s take a moment to honor the sales rep: The deal closer; the revenue generator — without whom we wouldn’t have customers to serve and enable. One of the many hats marketers should be wearing is the enabler to the sales rep. Brainshark broke the habits of a sales rep down in its 2013 State of the Sales Rep report. The company surveyed 416 sales reps and managers about how they prepare for, present...
We always give marketers props for wearing many hats – rightfully so. But let’s take a moment to honor the sales rep: The deal closer; the revenue generator — without whom we wouldn’t have customers...
