Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. Released twice...
Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. Released twice a year, it is, as the name implies a survey of CMOs and VPs of marketing. Its mission is "to collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and society." A few weeks ago they released the most...
Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. Released twice a year, it is, as the name implies...
I am extremely fortunate in my career to have met with and established relationships with some very smart, savvy extremely passionate C-Level people. And at or...
I am extremely fortunate in my career to have met with and established relationships with some very smart, savvy extremely passionate C-Level people. And at or near the top of that list is former Kodak CMO, Jeffrey Hayzlett. His latest book, entitled Think Big, Act Bigger: The Rewards of Being Relentless is out right now. It is the last word in the title which brings me to this post today: relentless. When something or in this case, someone is relentless it means they never...
I am extremely fortunate in my career to have met with and established relationships with some very smart, savvy extremely passionate C-Level people. And at or near the top of that list is former...
While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes...
While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes from an overall perspective, for the sake of this particular post we'll keep it in the context of leveraging new technology and marketing platforms. Earlier this year, Oracle Marketing Cloud, in partnership with The CMO Club released the aptly titled The CMO Solution Guide to Leveraging New Technology and Marketing...
While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes from an overall perspective, for the sake...
Rest assured an open technology platform is vital for any CMO - B2B or B2C. However, in the case of the B2B CMO, it is perhaps even more important. And the...
Rest assured an open technology platform is vital for any CMO - B2B or B2C. However, in the case of the B2B CMO, it is perhaps even more important. And the reason I say that can be summed up in a single sentence, which comes from an article which ran earlier this year on business2community.com: "B2B marketers must move toward solutions that identify and act upon intent throughout the customer journey." I reference that particular line for it speaks directly to the need for...
Rest assured an open technology platform is vital for any CMO - B2B or B2C. However, in the case of the B2B CMO, it is perhaps even more important. And the reason I say that can be summed up in...
Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. The sheer amount of data that's now...
Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. The sheer amount of data that's now readily available alone is reason enough for these two c-suiters to come together and work as one toward a common goal. That common goal of course is increased revenue for the company. Yes there are different ways to achieve that goal for sure but at the end of the day it's about the bottom line and everyone knows it. ...
Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. The sheer amount of data that's now readily available alone is reason enough for...
Interactive customers, for many industries, are a brand’s best friends. The seismic shift in marketing – from one-way broadcasting to a two-way, interactive...
Interactive customers, for many industries, are a brand’s best friends. The seismic shift in marketing – from one-way broadcasting to a two-way, interactive dialogue – has put today’s CMOs in a powerful, high impact position. Interactive platforms allow CMOs to learn more about customer wants and needs and to subsequently engage customers like never before. The root of all good marketing begins with the customer. Having hosted over 100 CMO dinners a year the last few years...
Interactive customers, for many industries, are a brand’s best friends. The seismic shift in marketing – from one-way broadcasting to a two-way, interactive dialogue – has put today’s CMOs in...
"CMOs must overcome certain challenges in order to satisfy customers and shareholders. When navigated smartly, the path to mitigate these challenges is a very...
"CMOs must overcome certain challenges in order to satisfy customers and shareholders. When navigated smartly, the path to mitigate these challenges is a very rewarding one." The above excerpt from The CMO Dilemma: Bridging the Gap Between Love and Money - a study and corresponding eBook from Aberdeen Group, spells out in a nutshell the life of a CMO. On one hand there are the customers (love) and on the other are the boards of directors/shareholders (money). The figure...
"CMOs must overcome certain challenges in order to satisfy customers and shareholders. When navigated smartly, the path to mitigate these challenges is a very rewarding one." The above excerpt from...
As I've written about in the past, most recently just last week - the role of a CMO is changing from one of chief marketing officer to one of chief engagement...
As I've written about in the past, most recently just last week - the role of a CMO is changing from one of chief marketing officer to one of chief engagement officer. And of course in today's world, the best and most direct way to engage with someone is via the use of social media, which according to Carter Hostelley, CEO of LeadTail is the #1 thing CMOs have in common. "Embracing social media to ask questions, engage in conversations, and share what interests them - so...
As I've written about in the past, most recently just last week - the role of a CMO is changing from one of chief marketing officer to one of chief engagement officer. And of course in today's...
Adapt or die. It is an oft-spoken term, including in the movie Moneyball by Billy Beane, AKA Brad Pitt. In that context the term referred to the way baseball...
Adapt or die. It is an oft-spoken term, including in the movie Moneyball by Billy Beane, AKA Brad Pitt. In that context the term referred to the way baseball general managers needed to change their entire method of evaluating players via the use of “sabermetrics.” The above is the opening line to a piece I wrote for Forbes not long ago. The piece, titled, The Mentality Of A CMO Is Changing To This, and co-written by Michael Williams, CMO, The Grand Prix of America - spoke...
Adapt or die. It is an oft-spoken term, including in the movie Moneyball by Billy Beane, AKA Brad Pitt. In that context the term referred to the way baseball general managers needed to change their...
