Rest assured an open technology platform is vital for any CMO - B2B or B2C. However, in the case of the B2B CMO, it is perhaps even more important. And the...
Rest assured an open technology platform is vital for any CMO - B2B or B2C. However, in the case of the B2B CMO, it is perhaps even more important. And the reason I say that can be summed up in a single sentence, which comes from an article which ran earlier this year on business2community.com: "B2B marketers must move toward solutions that identify and act upon intent throughout the customer journey." I reference that particular line for it speaks directly to the need for...
Rest assured an open technology platform is vital for any CMO - B2B or B2C. However, in the case of the B2B CMO, it is perhaps even more important. And the reason I say that can be summed up in...
Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. The sheer amount of data that's now...
Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. The sheer amount of data that's now readily available alone is reason enough for these two c-suiters to come together and work as one toward a common goal. That common goal of course is increased revenue for the company. Yes there are different ways to achieve that goal for sure but at the end of the day it's about the bottom line and everyone knows it. ...
Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. The sheer amount of data that's now readily available alone is reason enough for...
Interactive customers, for many industries, are a brand’s best friends. The seismic shift in marketing – from one-way broadcasting to a two-way, interactive...
Interactive customers, for many industries, are a brand’s best friends. The seismic shift in marketing – from one-way broadcasting to a two-way, interactive dialogue – has put today’s CMOs in a powerful, high impact position. Interactive platforms allow CMOs to learn more about customer wants and needs and to subsequently engage customers like never before. The root of all good marketing begins with the customer. Having hosted over 100 CMO dinners a year the last few years...
Interactive customers, for many industries, are a brand’s best friends. The seismic shift in marketing – from one-way broadcasting to a two-way, interactive dialogue – has put today’s CMOs in...
"CMOs must overcome certain challenges in order to satisfy customers and shareholders. When navigated smartly, the path to mitigate these challenges is a very...
"CMOs must overcome certain challenges in order to satisfy customers and shareholders. When navigated smartly, the path to mitigate these challenges is a very rewarding one." The above excerpt from The CMO Dilemma: Bridging the Gap Between Love and Money - a study and corresponding eBook from Aberdeen Group, spells out in a nutshell the life of a CMO. On one hand there are the customers (love) and on the other are the boards of directors/shareholders (money). The figure...
"CMOs must overcome certain challenges in order to satisfy customers and shareholders. When navigated smartly, the path to mitigate these challenges is a very rewarding one." The above excerpt from...
As I've written about in the past, most recently just last week - the role of a CMO is changing from one of chief marketing officer to one of chief engagement...
As I've written about in the past, most recently just last week - the role of a CMO is changing from one of chief marketing officer to one of chief engagement officer. And of course in today's world, the best and most direct way to engage with someone is via the use of social media, which according to Carter Hostelley, CEO of LeadTail is the #1 thing CMOs have in common. "Embracing social media to ask questions, engage in conversations, and share what interests them - so...
As I've written about in the past, most recently just last week - the role of a CMO is changing from one of chief marketing officer to one of chief engagement officer. And of course in today's...
Adapt or die. It is an oft-spoken term, including in the movie Moneyball by Billy Beane, AKA Brad Pitt. In that context the term referred to the way baseball...
Adapt or die. It is an oft-spoken term, including in the movie Moneyball by Billy Beane, AKA Brad Pitt. In that context the term referred to the way baseball general managers needed to change their entire method of evaluating players via the use of “sabermetrics.” The above is the opening line to a piece I wrote for Forbes not long ago. The piece, titled, The Mentality Of A CMO Is Changing To This, and co-written by Michael Williams, CMO, The Grand Prix of America - spoke...
Adapt or die. It is an oft-spoken term, including in the movie Moneyball by Billy Beane, AKA Brad Pitt. In that context the term referred to the way baseball general managers needed to change their...
What's the first thing you think of when you hear the number 65? Like many of you I'm sure I think of social security, medicare and so on. Or perhaps you...
What's the first thing you think of when you hear the number 65? Like many of you I'm sure I think of social security, medicare and so on. Or perhaps you thought of an athlete who wore or currently wears that number? In terms of the literal meaning of the number itself, according to one source "the number 65 is a compilation of the vibrations and energies of the number 6 and number 5. Number 6 lends its attributes of stability and grace, acquisition, love of home and family,...
What's the first thing you think of when you hear the number 65? Like many of you I'm sure I think of social security, medicare and so on. Or perhaps you thought of an athlete who wore or...
The time has come. The time to remind the leaders of marketing departments across the land that they are also consumers, too and as such they need to care about...
The time has come. The time to remind the leaders of marketing departments across the land that they are also consumers, too and as such they need to care about consumers and the business they bring to the bottom line; and that they need to care about things that go way beyond a marketing plan. In other words they need to remember they are people, too, just like the person on the other end of that cash register, email, Facebook post, advertisement and on and on and on. How...
The time has come. The time to remind the leaders of marketing departments across the land that they are also consumers, too and as such they need to care about consumers and the business they bring...
Push notifications are the official way for brands to reach users through an app since the operating system—such as Apple iOS or Google Android— doesn’t provide...
Push notifications are the official way for brands to reach users through an app since the operating system—such as Apple iOS or Google Android— doesn’t provide user email addresses or phone numbers. Their ability to provide information to aid in personalization makes push notifications one of the most important tools in the marketing toolbox. All sounds great, right? So why then are some CMOs reticent to implement a push mobile marketing strategy? In our new guide, The...
Push notifications are the official way for brands to reach users through an app since the operating system—such as Apple iOS or Google Android— doesn’t provide user email addresses or phone numbers....
