Adapt or die. It is an oft-spoken term, including in the movie Moneyball by Billy Beane, AKA Brad Pitt. In that context the term referred to the way baseball...
Adapt or die. It is an oft-spoken term, including in the movie Moneyball by Billy Beane, AKA Brad Pitt. In that context the term referred to the way baseball general managers needed to change their entire method of evaluating players via the use of “sabermetrics.” The above is the opening line to a piece I wrote for Forbes not long ago. The piece, titled, The Mentality Of A CMO Is Changing To This, and co-written by Michael Williams, CMO, The Grand Prix of America - spoke...
Adapt or die. It is an oft-spoken term, including in the movie Moneyball by Billy Beane, AKA Brad Pitt. In that context the term referred to the way baseball general managers needed to change their...
What's the first thing you think of when you hear the number 65? Like many of you I'm sure I think of social security, medicare and so on. Or perhaps you...
What's the first thing you think of when you hear the number 65? Like many of you I'm sure I think of social security, medicare and so on. Or perhaps you thought of an athlete who wore or currently wears that number? In terms of the literal meaning of the number itself, according to one source "the number 65 is a compilation of the vibrations and energies of the number 6 and number 5. Number 6 lends its attributes of stability and grace, acquisition, love of home and family,...
What's the first thing you think of when you hear the number 65? Like many of you I'm sure I think of social security, medicare and so on. Or perhaps you thought of an athlete who wore or...
The time has come. The time to remind the leaders of marketing departments across the land that they are also consumers, too and as such they need to care about...
The time has come. The time to remind the leaders of marketing departments across the land that they are also consumers, too and as such they need to care about consumers and the business they bring to the bottom line; and that they need to care about things that go way beyond a marketing plan. In other words they need to remember they are people, too, just like the person on the other end of that cash register, email, Facebook post, advertisement and on and on and on. How...
The time has come. The time to remind the leaders of marketing departments across the land that they are also consumers, too and as such they need to care about consumers and the business they bring...
Push notifications are the official way for brands to reach users through an app since the operating system—such as Apple iOS or Google Android— doesn’t provide...
Push notifications are the official way for brands to reach users through an app since the operating system—such as Apple iOS or Google Android— doesn’t provide user email addresses or phone numbers. Their ability to provide information to aid in personalization makes push notifications one of the most important tools in the marketing toolbox. All sounds great, right? So why then are some CMOs reticent to implement a push mobile marketing strategy? In our new guide, The...
Push notifications are the official way for brands to reach users through an app since the operating system—such as Apple iOS or Google Android— doesn’t provide user email addresses or phone numbers....
A few months ago we released a guide which we created along with The CMO Club entitled the CMO Solution Guide to Leveraging New Technology and Marketing...
A few months ago we released a guide which we created along with The CMO Club entitled the CMO Solution Guide to Leveraging New Technology and Marketing Platforms. The guide contains results of a survey of over 100 marketing leaders plus the five key solutions we identified to help CMOs and marketing leaders tackle the challenge of providing a seamless customer experience across all marketing channels via the use of technology - the right technology that is. In our newest...
A few months ago we released a guide which we created along with The CMO Club entitled the CMO Solution Guide to Leveraging New Technology and Marketing Platforms. The guide contains results of...
CMOs are stuck in a tough spot—choosing between polishing their bright rocks and climbing a quarterly wall they have to hurdle. They must balance the needs and...
CMOs are stuck in a tough spot—choosing between polishing their bright rocks and climbing a quarterly wall they have to hurdle. They must balance the needs and priorities of romancing customer love and creating beautiful campaigns with scaling a daunting revenue wall to satisfy the demands of their C-suite and company investors. Many people call this a dilemma. Others call it a challenge. In any language, it’s not easy. But some CMOs are thriving under these conditions and we...
CMOs are stuck in a tough spot—choosing between polishing their bright rocks and climbing a quarterly wall they have to hurdle. They must balance the needs and priorities of romancing customer love...
If you are over the age of say, 40, the second - and I mean the second you hear the term "love connection" you more than likely conjure up an image of Chuck...
If you are over the age of say, 40, the second - and I mean the second you hear the term "love connection" you more than likely conjure up an image of Chuck Woolery sitting on a couch saying phrases like "we'll be back in two and two." If, however, you're under 40 or don't know what in the world I'm talking about, I'm quite sure YouTube can fill you in. Be that as it may, having a love connection between the CMO and CIO is vital. In fact its importance cannot be overstated...
If you are over the age of say, 40, the second - and I mean the second you hear the term "love connection" you more than likely conjure up an image of Chuck Woolery sitting on a couch saying phrases...
Earlier this year, Duke University’s Fuqua School of Business released its latest iteration of its CMO Survey. They've been doing it twice a year since 2008....
Earlier this year, Duke University’s Fuqua School of Business released its latest iteration of its CMO Survey. They've been doing it twice a year since 2008. Among the many findings on a wide array of topics was the response to the question to CMOs to identify in their minds what they think will be most top of minds for consumers in 2015. Their choices were: Superior Product Quality Excellent Service Low Price Trusting Relationship Superior Innovation Brand Before I get to...
Earlier this year, Duke University’s Fuqua School of Business released its latest iteration of its CMO Survey. They've been doing it twice a year since 2008. Among the many findings on a wide array of...
The title of this post is a mouthful for sure but trust me, every word counts. Whatever your plans are next Wednesday, June 10 make sure you have a half hour...
The title of this post is a mouthful for sure but trust me, every word counts. Whatever your plans are next Wednesday, June 10 make sure you have a half hour open at 10AM PST/ 1 PM EST for that is when Michael Williams, CMO of Grand Prix of America, and Jonathan Margulies, Managing Director of the Winterberry Group and yours truly will discuss the findings from our recently released eBook: The CMO Solution Guide to Leveraging New Technology and Marketing Platforms. The fact...
The title of this post is a mouthful for sure but trust me, every word counts. Whatever your plans are next Wednesday, June 10 make sure you have a half hour open at 10AM PST/ 1 PM EST for that...
