Credibility in the boardroom is measured in hard numbers. For marketers, earning a spot alongside the CEO and CFO comes down to being able to demonstrate how...
Credibility in the boardroom is measured in hard numbers. For marketers, earning a spot alongside the CEO and CFO comes down to being able to demonstrate how they add value to the business in terms that decision-makers can easily understand. The above was culled directly from a new research paper produced by Econsultancy in partnership with Oracle Marketing Cloud: Marketers in the Boardroom. The aim of the research was to explore the role of marketing on the board. Given the...
Credibility in the boardroom is measured in hard numbers. For marketers, earning a spot alongside the CEO and CFO comes down to being able to demonstrate how they add value to the business in terms...
Not sure if I buy into the whole 7 is the luckiest of all numbers thing. According to the Daily Mail, however, 7 is the most significant number across religions...
Not sure if I buy into the whole 7 is the luckiest of all numbers thing. According to the Daily Mail, however, 7 is the most significant number across religions and cultures, it also appears in some of the world's favorite fictional works and a poll of 30,000 people revealed 7 is overwhelmingly our favorite number. Regardless of where you fall on the Lucky 7 scale, it is by complete happenstance that I present to you today 7 Quotes From 7 CMOs About Building a Modern...
Not sure if I buy into the whole 7 is the luckiest of all numbers thing. According to the Daily Mail, however, 7 is the most significant number across religions and cultures, it also appears in some...
Today's CMO faces a multitude of challenges and at or near the top of the list is overseeing the customer experience, assuming you believe the CMO should...
Today's CMO faces a multitude of challenges and at or near the top of the list is overseeing the customer experience, assuming you believe the CMO should oversee it in first place. Last week in fact we posed the question Should the CMO Oversee the Whole Customer Experience? The entire topic is at the heart of a recently-released report entitled, surprisingly enough Should the CMO Oversee the Whole Customer Experience? The report addresses the rewards and risks for a CMO to...
Today's CMO faces a multitude of challenges and at or near the top of the list is overseeing the customer experience, assuming you believe the CMO should oversee it in first place. Last week in...
The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience? says it...
The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience? says it all: "The shift to digital marketing, electronic commerce, and social media and mobile interactions continues to bring a massive transformation to how brands and organizations engage prospects and customers." Authored by Natalie L. Petouhoff, Vice President and Principal Analyst for Constellation Research, the...
The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience? says it all: "The shift to digital marketing,...
I don't know about you but when I heard the word "alignment" I immediately think of a car or motorized vehicle with this definition being apropos "the proper...
I don't know about you but when I heard the word "alignment" I immediately think of a car or motorized vehicle with this definition being apropos "the proper positioning or state of adjustment of parts (as of a mechanical or electronic device) in relation to each other." However, when it comes to the world of marketing and specifically from a CMO perspective, the proper positioning or state of adjustment of parts takes on a whole new meaning. In fact the topic of alignment...
I don't know about you but when I heard the word "alignment" I immediately think of a car or motorized vehicle with this definition being apropos "the proper positioning or state of adjustment of...
We're back with another CMO Social Stat of the Month. Each month we deliver to you - along with Leadtail, a social strategy firm that has built a panel of over...
We're back with another CMO Social Stat of the Month. Each month we deliver to you - along with Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter that develops social insights reports on CMOs and other decision makers - a social stat which is based on data from the previous month. Presenting the CMO Social Stat of the Month for November 2015 - Who Do CMOs Mention...
We're back with another CMO Social Stat of the Month. Each month we deliver to you - along with Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing...
A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. Created in partnership with The CMO Club and penned by John...
A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. Created in partnership with The CMO Club and penned by John Ellett, CEO, nFusion, the paper entitled The CMO Solution Guide For Building A Modern Marketing Organization looked to shed light on the proverbial trials and tribulations CMOs and marketing leaders the world over go through when it comes to building a modern marketing organization. As part of the research we...
A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. Created in partnership with The CMO Club and penned by John Ellett, CEO, nFusion, the paper entitled...
Like every other word or phrase in marketing lexicon, the term "modern marketing" has a myriad of definitions across the globe. A North American marketer may...
Like every other word or phrase in marketing lexicon, the term "modern marketing" has a myriad of definitions across the globe. A North American marketer may have a different answer than one say in Japan or the UK. But in many ways it is irrelevant for whether you call it 21st century marketing, next-gen marketing, marketing in the digital age or simply modern marketing — it’s time to transform your marketing organization to use data, technology and content to deliver more...
Like every other word or phrase in marketing lexicon, the term "modern marketing" has a myriad of definitions across the globe. A North American marketer may have a different answer than one say...
I came across this chart below via MarketingCharts.com and right off the bat one stat jumped off the screen at me in the context of a CMO and marketers. Can you...
I came across this chart below via MarketingCharts.com and right off the bat one stat jumped off the screen at me in the context of a CMO and marketers. Can you guess which one it was? It is the fact that 73% of Americans consider technology to be too distracting. Yes, I realize this reflects American adults only but my assumption is we would see similar numbers in other parts of the world. So what does that mean for marketers? Well that's easy, at least in my humble...
I came across this chart below via MarketingCharts.com and right off the bat one stat jumped off the screen at me in the context of a CMO and marketers. Can you guess which one it was? It is the fact...
