I don't know about you but when I heard the word "alignment" I immediately think of a car or motorized vehicle with this definition being apropos "the proper...
I don't know about you but when I heard the word "alignment" I immediately think of a car or motorized vehicle with this definition being apropos "the proper positioning or state of adjustment of parts (as of a mechanical or electronic device) in relation to each other." However, when it comes to the world of marketing and specifically from a CMO perspective, the proper positioning or state of adjustment of parts takes on a whole new meaning. In fact the topic of alignment...
I don't know about you but when I heard the word "alignment" I immediately think of a car or motorized vehicle with this definition being apropos "the proper positioning or state of adjustment of...
We're back with another CMO Social Stat of the Month. Each month we deliver to you - along with Leadtail, a social strategy firm that has built a panel of over...
We're back with another CMO Social Stat of the Month. Each month we deliver to you - along with Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter that develops social insights reports on CMOs and other decision makers - a social stat which is based on data from the previous month. Presenting the CMO Social Stat of the Month for November 2015 - Who Do CMOs Mention...
We're back with another CMO Social Stat of the Month. Each month we deliver to you - along with Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing...
A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. Created in partnership with The CMO Club and penned by John...
A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. Created in partnership with The CMO Club and penned by John Ellett, CEO, nFusion, the paper entitled The CMO Solution Guide For Building A Modern Marketing Organization looked to shed light on the proverbial trials and tribulations CMOs and marketing leaders the world over go through when it comes to building a modern marketing organization. As part of the research we...
A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. Created in partnership with The CMO Club and penned by John Ellett, CEO, nFusion, the paper entitled ...
Like every other word or phrase in marketing lexicon, the term "modern marketing" has a myriad of definitions across the globe. A North American marketer may...
Like every other word or phrase in marketing lexicon, the term "modern marketing" has a myriad of definitions across the globe. A North American marketer may have a different answer than one say in Japan or the UK. But in many ways it is irrelevant for whether you call it 21st century marketing, next-gen marketing, marketing in the digital age or simply modern marketing — it’s time to transform your marketing organization to use data, technology and content to deliver more...
Like every other word or phrase in marketing lexicon, the term "modern marketing" has a myriad of definitions across the globe. A North American marketer may have a different answer than one say...
I came across this chart below via MarketingCharts.com and right off the bat one stat jumped off the screen at me in the context of a CMO and marketers. Can you...
I came across this chart below via MarketingCharts.com and right off the bat one stat jumped off the screen at me in the context of a CMO and marketers. Can you guess which one it was? It is the fact that 73% of Americans consider technology to be too distracting. Yes, I realize this reflects American adults only but my assumption is we would see similar numbers in other parts of the world. So what does that mean for marketers? Well that's easy, at least in my humble...
I came across this chart below via MarketingCharts.com and right off the bat one stat jumped off the screen at me in the context of a CMO and marketers. Can you guess which one it was? It is the fact...
Last month we unveiled a new feature to The CMO Corner: The CMO Social Stat of the Month. Partnering with Leadtail, a social strategy firm that has built a...
Last month we unveiled a new feature to The CMO Corner: The CMO Social Stat of the Month. Partnering with Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter that develops social insights reports on CMOs and other decision makers - we'll bring you a social stat which is based on data from the previous month. Each month the stat will be presented via a chart similar to...
Last month we unveiled a new feature to The CMO Corner: The CMO Social Stat of the Month. Partnering with Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and...
Know the old expression "resistance is futile?" I don't know exactly where it came from or who said it first but I do know that in the case of CMOs —and frankly...
Know the old expression "resistance is futile?" I don't know exactly where it came from or who said it first but I do know that in the case of CMOs —and frankly ALL marketers, resistance to this is indeed, futile. The "this" I am referring to is... well read it for yourself via Simon Yates, Managing Vice President on the Gartner for Marketing Leaders team: Enough of the digital marketing label — its just marketing now. It’s happened in other domains — business and IT, for...
Know the old expression "resistance is futile?" I don't know exactly where it came from or who said it first but I do know that in the case of CMOs —and frankly ALL marketers, resistance to this is...
Let me make one thing perfectly clear...a CMO and a politician do have some things in common. You will pardon my unintentionally intentional reference to...
Let me make one thing perfectly clear...a CMO and a politician do have some things in common. You will pardon my unintentionally intentional reference to Richard Nixon but seeing how the topic today deals with politicians, I thought 'what better way to start it off then with a political reference?' Ok, maybe not the best reference to use but, you get the idea. The reason for the title and why I think a CMO and a politician do in fact share some of the same goals stems from...
Let me make one thing perfectly clear...a CMO and a politician do have some things in common. You will pardon my unintentionally intentional reference to Richard Nixon but seeing how the topic today...
The word "simple" is so simple even the definition is simple: easy to understand; not complicated. Yet time and again we tend to make things more difficult then...
The word "simple" is so simple even the definition is simple: easy to understand; not complicated. Yet time and again we tend to make things more difficult then they need to be. And this not a recent trend by any means. No, on the contrary we humans have been at this whole self-imposed disorder for quite some time. How long? Well consider that Confucius once said "Life is really simple, but we insist on making it complicated." And he's been dead a really, really long time. ...
The word "simple" is so simple even the definition is simple: easy to understand; not complicated. Yet time and again we tend to make things more difficult then they need to be. And this not a...
