Not sure if you heard or not but there is apparently some professional football game this coming Sunday. The Panthers of Carolina are squaring off against the...
Not sure if you heard or not but there is apparently some professional football game this coming Sunday. The Panthers of Carolina are squaring off against the Broncos of Denver for the right to hoist the Lombardi Trophy and proclaim to the world they are the champions of the NFL. Obviously my tongue was planted firmly in my cheek for the whole world, seemingly, is aware that Super Bowl 50 is this coming Sunday. And to say things have changed since the very first Super Bowl...
Not sure if you heard or not but there is apparently some professional football game this coming Sunday. The Panthers of Carolina are squaring off against the Broncos of Denver for the right to hoist...
That staggering percentage comes courtesy of a recently-released survey conducted by The CMO Council of 150 senior marketing executives in North America and...
That staggering percentage comes courtesy of a recently-released survey conducted by The CMO Council of 150 senior marketing executives in North America and Europe. If that number weren't telling enough consider the fact another 48% of those surveyed indicated that while they collect and analyze data, it is often silo'd and not aligned and in fact a mere 3% "say their current data sources are integrated and totally aligned, delivering a comprehensive 360-degree view of the...
That staggering percentage comes courtesy of a recently-released survey conducted by The CMO Council of 150 senior marketing executives in North America and Europe. If that number weren't telling...
A staggering 93% of CMOs believe they need to become publishers. They hold this belief because "well organized and high quality content has become the fuel that...
A staggering 93% of CMOs believe they need to become publishers. They hold this belief because "well organized and high quality content has become the fuel that runs modern digital, mobile and social marketing systems" according to a Forbes research paper entitled Publish or Perish. However, the paradigm shift to publishing is not yet well understood according to Bruce Rogers, Forbes Chief Insights Officer and head of the CMO Practice, Forbes Media who oversaw the research...
A staggering 93% of CMOs believe they need to become publishers. They hold this belief because "well organized and high quality content has become the fuel that runs modern digital, mobile and social...
It's time once again for the CMO Social Stat of the month, brought to you by Oracle Marketing Cloud in partnership with Leadtail, a social strategy firm that...
It's time once again for the CMO Social Stat of the month, brought to you by Oracle Marketing Cloud in partnership with Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter that develops social insights reports on CMOs and other decision makers - a social stat which is based on data from the previous month. Presenting the CMO Social Stat of the Month for December 2015 -...
It's time once again for the CMO Social Stat of the month, brought to you by Oracle Marketing Cloud in partnership with Leadtail, a social strategy firm that has built a panel of over 1,000 B2B...
Credibility in the boardroom is measured in hard numbers. For marketers, earning a spot alongside the CEO and CFO comes down to being able to demonstrate how...
Credibility in the boardroom is measured in hard numbers. For marketers, earning a spot alongside the CEO and CFO comes down to being able to demonstrate how they add value to the business in terms that decision-makers can easily understand. The above was culled directly from a new research paper produced by Econsultancy in partnership with Oracle Marketing Cloud: Marketers in the Boardroom. The aim of the research was to explore the role of marketing on the board. Given the...
Credibility in the boardroom is measured in hard numbers. For marketers, earning a spot alongside the CEO and CFO comes down to being able to demonstrate how they add value to the business in terms...
Not sure if I buy into the whole 7 is the luckiest of all numbers thing. According to the Daily Mail, however, 7 is the most significant number across religions...
Not sure if I buy into the whole 7 is the luckiest of all numbers thing. According to the Daily Mail, however, 7 is the most significant number across religions and cultures, it also appears in some of the world's favorite fictional works and a poll of 30,000 people revealed 7 is overwhelmingly our favorite number. Regardless of where you fall on the Lucky 7 scale, it is by complete happenstance that I present to you today 7 Quotes From 7 CMOs About Building a Modern...
Not sure if I buy into the whole 7 is the luckiest of all numbers thing. According to the Daily Mail, however, 7 is the most significant number across religions and cultures, it also appears in some...
Today's CMO faces a multitude of challenges and at or near the top of the list is overseeing the customer experience, assuming you believe the CMO should...
Today's CMO faces a multitude of challenges and at or near the top of the list is overseeing the customer experience, assuming you believe the CMO should oversee it in first place. Last week in fact we posed the question Should the CMO Oversee the Whole Customer Experience? The entire topic is at the heart of a recently-released report entitled, surprisingly enough Should the CMO Oversee the Whole Customer Experience? The report addresses the rewards and risks for a CMO to...
Today's CMO faces a multitude of challenges and at or near the top of the list is overseeing the customer experience, assuming you believe the CMO should oversee it in first place. Last week in...
The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience? says it...
The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience? says it all: "The shift to digital marketing, electronic commerce, and social media and mobile interactions continues to bring a massive transformation to how brands and organizations engage prospects and customers." Authored by Natalie L. Petouhoff, Vice President and Principal Analyst for Constellation Research, the...
The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience? says it all: "The shift to digital marketing,...
I don't know about you but when I heard the word "alignment" I immediately think of a car or motorized vehicle with this definition being apropos "the proper...
I don't know about you but when I heard the word "alignment" I immediately think of a car or motorized vehicle with this definition being apropos "the proper positioning or state of adjustment of parts (as of a mechanical or electronic device) in relation to each other." However, when it comes to the world of marketing and specifically from a CMO perspective, the proper positioning or state of adjustment of parts takes on a whole new meaning. In fact the topic of alignment...
I don't know about you but when I heard the word "alignment" I immediately think of a car or motorized vehicle with this definition being apropos "the proper positioning or state of adjustment of...
