Twice a year the Duke University Fuqua School of Business releases its CMO Survey. If you are not familiar with it, I suggest you check it out as it provides a...
Twice a year the Duke University Fuqua School of Business releases its CMO Survey. If you are not familiar with it, I suggest you check it out as it provides a biannual glimpse into the mind of the CMO on a varying number of topics. Their most recent release included the statistic that CMOs plan to increase their spending on Marketing Analytics by 66% over the course of the next 3 years. Seeing how ours is a data-driven world and analytics surely plays a huge role this is a...
Twice a year the Duke University Fuqua School of Business releases its CMO Survey. If you are not familiar with it, I suggest you check it out as it provides a biannual glimpse into the mind of the...
Right off the bat let me make one thing perfectly clear I will not proclaim 2016 to be the year of mobile. In fact I say we put a permanent moratorium on all...
Right off the bat let me make one thing perfectly clear I will not proclaim 2016 to be the year of mobile. In fact I say we put a permanent moratorium on all such references because, well... the whole world is freakin mobile! So stop already with the "year of mobile" nonsense. Ok, I got that off my chest. Thank you for letting me rant. Where was I? Oh yes, The Mobile Breakdown CMOs Need To Fix, Now. The breakdown can be summed via two eMarketer charts in their ubiquitous...
Right off the bat let me make one thing perfectly clear I will not proclaim 2016 to be the year of mobile. In fact I say we put a permanent moratorium on all such references because, well... the whole...
Chief Marketing Officers, or CMOs to you and me, can be a very sociable bunch. Many are quite adept and active when it comes to their social media footprint....
Chief Marketing Officers, or CMOs to you and me, can be a very sociable bunch. Many are quite adept and active when it comes to their social media footprint. Last week via a Forbes post I shared some social CMO stats from 2015 including top hashtags shared by CMOs for the year and most popular publication, too. Today, however, it's another installment of the CMO Social Stat of the month, courtesy of Oracle Marketing Cloud and Leadtail, a social strategy firm that has built a...
Chief Marketing Officers, or CMOs to you and me, can be a very sociable bunch. Many are quite adept and active when it comes to their social media footprint. Last week via a Forbes post I shared some...
Not sure if you heard or not but there is apparently some professional football game this coming Sunday. The Panthers of Carolina are squaring off against the...
Not sure if you heard or not but there is apparently some professional football game this coming Sunday. The Panthers of Carolina are squaring off against the Broncos of Denver for the right to hoist the Lombardi Trophy and proclaim to the world they are the champions of the NFL. Obviously my tongue was planted firmly in my cheek for the whole world, seemingly, is aware that Super Bowl 50 is this coming Sunday. And to say things have changed since the very first Super Bowl...
Not sure if you heard or not but there is apparently some professional football game this coming Sunday. The Panthers of Carolina are squaring off against the Broncos of Denver for the right to hoist...
That staggering percentage comes courtesy of a recently-released survey conducted by The CMO Council of 150 senior marketing executives in North America and...
That staggering percentage comes courtesy of a recently-released survey conducted by The CMO Council of 150 senior marketing executives in North America and Europe. If that number weren't telling enough consider the fact another 48% of those surveyed indicated that while they collect and analyze data, it is often silo'd and not aligned and in fact a mere 3% "say their current data sources are integrated and totally aligned, delivering a comprehensive 360-degree view of the...
That staggering percentage comes courtesy of a recently-released survey conducted by The CMO Council of 150 senior marketing executives in North America and Europe. If that number weren't telling...
A staggering 93% of CMOs believe they need to become publishers. They hold this belief because "well organized and high quality content has become the fuel that...
A staggering 93% of CMOs believe they need to become publishers. They hold this belief because "well organized and high quality content has become the fuel that runs modern digital, mobile and social marketing systems" according to a Forbes research paper entitled Publish or Perish. However, the paradigm shift to publishing is not yet well understood according to Bruce Rogers, Forbes Chief Insights Officer and head of the CMO Practice, Forbes Media who oversaw the research...
A staggering 93% of CMOs believe they need to become publishers. They hold this belief because "well organized and high quality content has become the fuel that runs modern digital, mobile and social...
It's time once again for the CMO Social Stat of the month, brought to you by Oracle Marketing Cloud in partnership with Leadtail, a social strategy firm that...
It's time once again for the CMO Social Stat of the month, brought to you by Oracle Marketing Cloud in partnership with Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter that develops social insights reports on CMOs and other decision makers - a social stat which is based on data from the previous month. Presenting the CMO Social Stat of the Month for December 2015 -...
It's time once again for the CMO Social Stat of the month, brought to you by Oracle Marketing Cloud in partnership with Leadtail, a social strategy firm that has built a panel of over 1,000 B2B...
Credibility in the boardroom is measured in hard numbers. For marketers, earning a spot alongside the CEO and CFO comes down to being able to demonstrate how...
Credibility in the boardroom is measured in hard numbers. For marketers, earning a spot alongside the CEO and CFO comes down to being able to demonstrate how they add value to the business in terms that decision-makers can easily understand. The above was culled directly from a new research paper produced by Econsultancy in partnership with Oracle Marketing Cloud: Marketers in the Boardroom. The aim of the research was to explore the role of marketing on the board. Given the...
Credibility in the boardroom is measured in hard numbers. For marketers, earning a spot alongside the CEO and CFO comes down to being able to demonstrate how they add value to the business in terms...
Not sure if I buy into the whole 7 is the luckiest of all numbers thing. According to the Daily Mail, however, 7 is the most significant number across religions...
Not sure if I buy into the whole 7 is the luckiest of all numbers thing. According to the Daily Mail, however, 7 is the most significant number across religions and cultures, it also appears in some of the world's favorite fictional works and a poll of 30,000 people revealed 7 is overwhelmingly our favorite number. Regardless of where you fall on the Lucky 7 scale, it is by complete happenstance that I present to you today 7 Quotes From 7 CMOs About Building a Modern...
Not sure if I buy into the whole 7 is the luckiest of all numbers thing. According to the Daily Mail, however, 7 is the most significant number across religions and cultures, it also appears in some...
