For those who don't know I have written for the Forbes CMO Network for the past 7+ years and in that time I have interviewed hundreds and hundreds of CMOs and...
For those who don't know I have written for the Forbes CMO Network for the past 7+ years and in that time I have interviewed hundreds and hundreds of CMOs and marketing leaders from all walks of life - B2C and B2B alike. And while hot topics have come and gone over the years, this may be the most important thing a CMO can do right now and in the foreseeable future: Foster and encourage ingenuity and innovation. Face it our world is changing at warp speed and while many of us...
For those who don't know I have written for the Forbes CMO Network for the past 7+ years and in that time I have interviewed hundreds and hundreds of CMOs and marketing leaders from all walks of life...
Being a marketer as well as a journalist I am always looking for story lines. I am on constant vigil as well for ways to blend the world of pop culture and...
Being a marketer as well as a journalist I am always looking for story lines. I am on constant vigil as well for ways to blend the world of pop culture and sports with the world of marketing — to demonstrate how something that occurs on a playing field can have a direct correlation to the world of marketing and in this case, the CMO. When Villanova's Kris Jenkins hit the game-winning three point shot last night to give the Wildcats their 2nd NCAA Men's Basketball...
Being a marketer as well as a journalist I am always looking for story lines. I am on constant vigil as well for ways to blend the world of pop culture and sports with the world of marketing — to...
The importance of leading the customer experience cannot be understated. However, if the CMO steps into this role, there are risks along with rewards. It may...
The importance of leading the customer experience cannot be understated. However, if the CMO steps into this role, there are risks along with rewards. It may mean, in some organizations, that you’ll have to start by wearing a flak jacket to repel those who want to do you in. While that sounds harsh, those who have tried to lead new initiatives, like social media, have been seen in the organization as early adopters. Here are the 5 things you as a CMO need to be on the lookout...
The importance of leading the customer experience cannot be understated. However, if the CMO steps into this role, there are risks along with rewards. It may mean, in some organizations, that you’ll...
There is an inherent need for CMOs to establish a system for continuous improvement. The cold, harsh reality is that the customer is outpacing companies in...
There is an inherent need for CMOs to establish a system for continuous improvement. The cold, harsh reality is that the customer is outpacing companies in terms of their expectations for personalized service compared to a company’s ability to act on the information—both technologically and analytically. It is important to create a continuous loop of information to drive intelligent changes to the technology roadmap shared between the CMO and your CIO or CTO. To create this...
There is an inherent need for CMOs to establish a system for continuous improvement. The cold, harsh reality is that the customer is outpacing companies in terms of their expectations for personalized...
CMOs, at least the last time I checked — are people too. So just like the rest of us mere mortals our moods, our likes, etc. are impacted by the changing...
CMOs, at least the last time I checked — are people too. So just like the rest of us mere mortals our moods, our likes, etc. are impacted by the changing seasons. It is this changing of seasons that is the topic for the latest installment of the CMO Social Stat of the Month, courtesy of Oracle Marketing Cloud and Leadtail — a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter....
CMOs, at least the last time I checked — are people too. So just like the rest of us mere mortals our moods, our likes, etc. are impacted by the changing seasons. It is this changing of seasons that...
There is no denying the importance of having one, living breathing technology roadmap. It is not an understatement to say this is paramount for success. And...
There is no denying the importance of having one, living breathing technology roadmap. It is not an understatement to say this is paramount for success. And seeing how the CMO is, according to Julie Lyle — former CMO of hh gregg and Prudential Asia and current Chairman of the Board for the Global Retail Marketing Association the “owner” of relationships with third party suppliers, it is eminently important that the CMO play a major role in creating the technology roadmap. In...
There is no denying the importance of having one, living breathing technology roadmap. It is not an understatement to say this is paramount for success. And seeing how the CMO is, according to Julie...
I am tempted to ask if you want the good news first or the bad news? Maybe I should pen two separate posts, one with the good news first and the other with the...
I am tempted to ask if you want the good news first or the bad news? Maybe I should pen two separate posts, one with the good news first and the other with the bad news leading off. Nah, too much work. Let's dive right into the good news. According to the most recent edition of the biannual CMO Survey from Duke University's Fuqua School of Business, spending among CMOs as part of their overall budget when it comes to social media marketing is expected to increase 97% over...
I am tempted to ask if you want the good news first or the bad news? Maybe I should pen two separate posts, one with the good news first and the other with the bad news leading off. Nah, too much...
Twice a year the Duke University Fuqua School of Business releases its CMO Survey. If you are not familiar with it, I suggest you check it out as it provides a...
Twice a year the Duke University Fuqua School of Business releases its CMO Survey. If you are not familiar with it, I suggest you check it out as it provides a biannual glimpse into the mind of the CMO on a varying number of topics. Their most recent release included the statistic that CMOs plan to increase their spending on Marketing Analytics by 66% over the course of the next 3 years. Seeing how ours is a data-driven world and analytics surely plays a huge role this is a...
Twice a year the Duke University Fuqua School of Business releases its CMO Survey. If you are not familiar with it, I suggest you check it out as it provides a biannual glimpse into the mind of the...
Right off the bat let me make one thing perfectly clear I will not proclaim 2016 to be the year of mobile. In fact I say we put a permanent moratorium on all...
Right off the bat let me make one thing perfectly clear I will not proclaim 2016 to be the year of mobile. In fact I say we put a permanent moratorium on all such references because, well... the whole world is freakin mobile! So stop already with the "year of mobile" nonsense. Ok, I got that off my chest. Thank you for letting me rant. Where was I? Oh yes, The Mobile Breakdown CMOs Need To Fix, Now. The breakdown can be summed via two eMarketer charts in their ubiquitous...
Right off the bat let me make one thing perfectly clear I will not proclaim 2016 to be the year of mobile. In fact I say we put a permanent moratorium on all such references because, well... the whole...
