There is an inherent need for CMOs to establish a system for continuous improvement. The cold, harsh reality is that the customer is outpacing companies in...
There is an inherent need for CMOs to establish a system for continuous improvement. The cold, harsh reality is that the customer is outpacing companies in terms of their expectations for personalized service compared to a company’s ability to act on the information—both technologically and analytically. It is important to create a continuous loop of information to drive intelligent changes to the technology roadmap shared between the CMO and your CIO or CTO. To create this...
There is an inherent need for CMOs to establish a system for continuous improvement. The cold, harsh reality is that the customer is outpacing companies in terms of their expectations for personalized...
CMOs, at least the last time I checked — are people too. So just like the rest of us mere mortals our moods, our likes, etc. are impacted by the changing...
CMOs, at least the last time I checked — are people too. So just like the rest of us mere mortals our moods, our likes, etc. are impacted by the changing seasons. It is this changing of seasons that is the topic for the latest installment of the CMO Social Stat of the Month, courtesy of Oracle Marketing Cloud and Leadtail — a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter....
CMOs, at least the last time I checked — are people too. So just like the rest of us mere mortals our moods, our likes, etc. are impacted by the changing seasons. It is this changing of seasons that...
There is no denying the importance of having one, living breathing technology roadmap. It is not an understatement to say this is paramount for success. And...
There is no denying the importance of having one, living breathing technology roadmap. It is not an understatement to say this is paramount for success. And seeing how the CMO is, according to Julie Lyle — former CMO of hh gregg and Prudential Asia and current Chairman of the Board for the Global Retail Marketing Association the “owner” of relationships with third party suppliers, it is eminently important that the CMO play a major role in creating the technology roadmap. In...
There is no denying the importance of having one, living breathing technology roadmap. It is not an understatement to say this is paramount for success. And seeing how the CMO is, according to Julie...
I am tempted to ask if you want the good news first or the bad news? Maybe I should pen two separate posts, one with the good news first and the other with the...
I am tempted to ask if you want the good news first or the bad news? Maybe I should pen two separate posts, one with the good news first and the other with the bad news leading off. Nah, too much work. Let's dive right into the good news. According to the most recent edition of the biannual CMO Survey from Duke University's Fuqua School of Business, spending among CMOs as part of their overall budget when it comes to social media marketing is expected to increase 97% over...
I am tempted to ask if you want the good news first or the bad news? Maybe I should pen two separate posts, one with the good news first and the other with the bad news leading off. Nah, too much...
Twice a year the Duke University Fuqua School of Business releases its CMO Survey. If you are not familiar with it, I suggest you check it out as it provides a...
Twice a year the Duke University Fuqua School of Business releases its CMO Survey. If you are not familiar with it, I suggest you check it out as it provides a biannual glimpse into the mind of the CMO on a varying number of topics. Their most recent release included the statistic that CMOs plan to increase their spending on Marketing Analytics by 66% over the course of the next 3 years. Seeing how ours is a data-driven world and analytics surely plays a huge role this is a...
Twice a year the Duke University Fuqua School of Business releases its CMO Survey. If you are not familiar with it, I suggest you check it out as it provides a biannual glimpse into the mind of the...
Right off the bat let me make one thing perfectly clear I will not proclaim 2016 to be the year of mobile. In fact I say we put a permanent moratorium on all...
Right off the bat let me make one thing perfectly clear I will not proclaim 2016 to be the year of mobile. In fact I say we put a permanent moratorium on all such references because, well... the whole world is freakin mobile! So stop already with the "year of mobile" nonsense. Ok, I got that off my chest. Thank you for letting me rant. Where was I? Oh yes, The Mobile Breakdown CMOs Need To Fix, Now. The breakdown can be summed via two eMarketer charts in their ubiquitous...
Right off the bat let me make one thing perfectly clear I will not proclaim 2016 to be the year of mobile. In fact I say we put a permanent moratorium on all such references because, well... the whole...
Chief Marketing Officers, or CMOs to you and me, can be a very sociable bunch. Many are quite adept and active when it comes to their social media footprint....
Chief Marketing Officers, or CMOs to you and me, can be a very sociable bunch. Many are quite adept and active when it comes to their social media footprint. Last week via a Forbes post I shared some social CMO stats from 2015 including top hashtags shared by CMOs for the year and most popular publication, too. Today, however, it's another installment of the CMO Social Stat of the month, courtesy of Oracle Marketing Cloud and Leadtail, a social strategy firm that has built a...
Chief Marketing Officers, or CMOs to you and me, can be a very sociable bunch. Many are quite adept and active when it comes to their social media footprint. Last week via a Forbes post I shared some...
Not sure if you heard or not but there is apparently some professional football game this coming Sunday. The Panthers of Carolina are squaring off against the...
Not sure if you heard or not but there is apparently some professional football game this coming Sunday. The Panthers of Carolina are squaring off against the Broncos of Denver for the right to hoist the Lombardi Trophy and proclaim to the world they are the champions of the NFL. Obviously my tongue was planted firmly in my cheek for the whole world, seemingly, is aware that Super Bowl 50 is this coming Sunday. And to say things have changed since the very first Super Bowl...
Not sure if you heard or not but there is apparently some professional football game this coming Sunday. The Panthers of Carolina are squaring off against the Broncos of Denver for the right to hoist...
That staggering percentage comes courtesy of a recently-released survey conducted by The CMO Council of 150 senior marketing executives in North America and...
That staggering percentage comes courtesy of a recently-released survey conducted by The CMO Council of 150 senior marketing executives in North America and Europe. If that number weren't telling enough consider the fact another 48% of those surveyed indicated that while they collect and analyze data, it is often silo'd and not aligned and in fact a mere 3% "say their current data sources are integrated and totally aligned, delivering a comprehensive 360-degree view of the...
That staggering percentage comes courtesy of a recently-released survey conducted by The CMO Council of 150 senior marketing executives in North America and Europe. If that number weren't telling...
