In 2007, David Court wrote an article entitled The Evolving Role of the CMO, as part of McKinsey & Company’s quarterly publication. David spoke to how the CMO...
In 2007, David Court wrote an article entitled The Evolving Role of the CMO, as part of McKinsey & Company’s quarterly publication. David spoke to how the CMO was in a position to spearhead the evolution that marketing is is in the middle of, or was back then. This evolution consisted of changing consumer behavior, managing complexity, responding to evolving buying patterns, shaping the public profile, and building new marketing capabilities—the list goes on! You might ask,...
In 2007, David Court wrote an article entitled The Evolving Role of the CMO, as part of McKinsey & Company’s quarterly publication. David spoke to how the CMO was in a position to spearhead the...
Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Research from The CMO Club and Oracle Marketing Cloud shows...
Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Research from The CMO Club and Oracle Marketing Cloud shows that CMOs pay a great deal of attention to specific skills to modernize their operations. Customer Insights This function, which historically has been the center for managing primary and secondary research, is going through significant change. There is an increasing desire among CMOs to use documented customer decision...
Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Research from The CMO Club and Oracle Marketing Cloud shows that CMOs pay a great deal of attention to...
Here a stat. There a stat. Everywhere a stat, stat. We marketers sure love our stats. And why not, the right stats can reveal a lot and help us all do our jobs...
Here a stat. There a stat. Everywhere a stat, stat. We marketers sure love our stats. And why not, the right stats can reveal a lot and help us all do our jobs better or at the very least cause us to sit up and take notice. Notice I used the word right in my previous sentence. That's because stats are like data in that it's not the big data, it's the right data that matters most. Same logic applies here. Like any other topic under the sun there are no shortage of stats when...
Here a stat. There a stat. Everywhere a stat, stat. We marketers sure love our stats. And why not, the right stats can reveal a lot and help us all do our jobs better or at the very least cause us...
We’ve all heard the adage that if something can’t be measured, it doesn’t exist. But in today’s Modern Marketing world, simply having measurable data is not...
We’ve all heard the adage that if something can’t be measured, it doesn’t exist. But in today’s Modern Marketing world, simply having measurable data is not always enough. CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. How many of today’s CMOs are succeeding in becoming a data-driven marketing organization? Argyle Executive Forum, a leading peer-to-peer C-suite networking group, recently...
We’ve all heard the adage that if something can’t be measured, it doesn’t exist. But in today’s Modern Marketing world, simply having measurable data is not always enough. CMOs must challenge...
One of the first things I was taught in marketing school was I am not marketing to myself; I am marketing to the target audience. It sounds fairly simple,...
One of the first things I was taught in marketing school was I am not marketing to myself; I am marketing to the target audience. It sounds fairly simple, right? Seems kind of straightforward. The moral is it doesn't necessarily matter what a marketer likes, what matters most is what the customer likes. Truth be told, I didn't attend marketing school and was never taught that lesson, at least verbatim. It's more of an inherent mantra that every marketer learns or should...
One of the first things I was taught in marketing school was I am not marketing to myself; I am marketing to the target audience. It sounds fairly simple, right? Seems kind of straightforward....
Over the years I have been accused of being hyperbolic in the titles of my posts. Not often but more than once. I can honestly state here today without one...
Over the years I have been accused of being hyperbolic in the titles of my posts. Not often but more than once. I can honestly state here today without one ounce of reservation that the word "hyperbole" will not be used to describe the title of this post. Hopefully Optimistic? Wow, such strong language. Well truth be told, they're not my words. They come from a recent white paper from The CMO Council and Microsoft entitled Making Personalization Possible. The Introduction...
Over the years I have been accused of being hyperbolic in the titles of my posts. Not often but more than once. I can honestly state here today without one ounce of reservation that the...
In his Forbes piece published in May, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at...
In his Forbes piece published in May, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes are trying out ABM, from expanded efforts in very large global companies to laser-focused go-to-market models in lean startups. The next question is whether ABM will go from being a trend to becoming a dominant strategy, forever replacing ‘spray and pray’ in the B2B mindset.” I...
In his Forbes piece published in May, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes...
Not long ago Scott Brinker, the mad scientist behind the now infamous martech landscape graphic released the latest version, this time going so far to name it...
Not long ago Scott Brinker, the mad scientist behind the now infamous martech landscape graphic released the latest version, this time going so far to name it the "Marketing Technology Landscape Supergraphic." Not sure why he added the word "super" but it more than likely has to do with the fact that there are 3,874 marketing technology solutions on the graphic itself. That number is up from 150 in 2011. That translates into an increase of over 2400%.... in just 5 years. ...
Not long ago Scott Brinker, the mad scientist behind the now infamous martech landscape graphic released the latest version, this time going so far to name it the "Marketing Technology Landscape...
A simple definition of the word relationship is "the way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each...
A simple definition of the word relationship is "the way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each other." Every single one of us have been in and are currently in a relationship. Could be a relationship with your significant other of course or with your dry cleaner or the guy who cuts your grass. In the business world, however, the relationship between a given brand and its agency is incredibly important and is changing...
A simple definition of the word relationship is "the way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each other." Every single one of us have been in...
