The latest scientific research lists the number of business and marketing related publications somewhere between a gazillion and a whole bunch. Ok, perhaps that...
The latest scientific research lists the number of business and marketing related publications somewhere between a gazillion and a whole bunch. Ok, perhaps that is not the most scientific of research I referenced but you get the point. There are indeed a whole bunch of publications out there when it comes business and marketing all the various sub-topics within i.e. mobile, social, data and so on. In this, the latest installment of the CMO Social Stat of the Month —...
The latest scientific research lists the number of business and marketing related publications somewhere between a gazillion and a whole bunch. Ok, perhaps that is not the most scientific of research...
Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. There is no denying the...
Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. There is no denying the importance of delivering the optimal CX to every customer, every time. However, inherent in CX itself is a list of priorities as to what makes for a great CX; what qualities if you will, compromise the best CX. Well, according to a recent article on Marketing Charts, when asked to name their top 5 attributes and...
Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. There is no denying the importance of delivering the optimal CX...
Before I get to my thoughts on why CMOs need to be bullish on programmatic advertising, let's first take a look at just what programmatic advertising is. We...
Before I get to my thoughts on why CMOs need to be bullish on programmatic advertising, let's first take a look at just what programmatic advertising is. We define it simply as “Automated advertising buying coupled with machine learning.” However, there are no shortages of definitions of the term programmatic advertising. “Programmatic ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs,...
Before I get to my thoughts on why CMOs need to be bullish on programmatic advertising, let's first take a look at just what programmatic advertising is. We define it simply as “Automated advertising...
I don't know about you but back in school I was not all that fond of tests. Oh I studied for sure but more often than a sense of anxiety came over me each and...
I don't know about you but back in school I was not all that fond of tests. Oh I studied for sure but more often than a sense of anxiety came over me each and every time I had to take a test. But, what I realized, eventually, was that the results of a given test gave me some idea as to how much I knew (or didn't know) about a topic or subject. From there I knew where I needed to improve and so on. Pretty simple when you think about it. And according to Forrester, it would...
I don't know about you but back in school I was not all that fond of tests. Oh I studied for sure but more often than a sense of anxiety came over me each and every time I had to take a test....
Before I get to the crux of my post, let me state for the record that I never thought in my wildest dreams that I would one day write such a post espousing that...
Before I get to the crux of my post, let me state for the record that I never thought in my wildest dreams that I would one day write such a post espousing that technology is now on par with creativity when it comes to importance for a given brand. I say that because being a writer as long as I have – geez that makes me sound old, I always looked at creativity as being the cornerstone of any successful company or brand. But as they say… that was then. And this is most...
Before I get to the crux of my post, let me state for the record that I never thought in my wildest dreams that I would one day write such a post espousing that technology is now on par...
In 2007, David Court wrote an article entitled The Evolving Role of the CMO, as part of McKinsey & Company’s quarterly publication. David spoke to how the CMO...
In 2007, David Court wrote an article entitled The Evolving Role of the CMO, as part of McKinsey & Company’s quarterly publication. David spoke to how the CMO was in a position to spearhead the evolution that marketing is is in the middle of, or was back then. This evolution consisted of changing consumer behavior, managing complexity, responding to evolving buying patterns, shaping the public profile, and building new marketing capabilities—the list goes on! You might ask,...
In 2007, David Court wrote an article entitled The Evolving Role of the CMO, as part of McKinsey & Company’s quarterly publication. David spoke to how the CMO was in a position to spearhead the...
Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Research from The CMO Club and Oracle Marketing Cloud shows...
Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Research from The CMO Club and Oracle Marketing Cloud shows that CMOs pay a great deal of attention to specific skills to modernize their operations. Customer Insights This function, which historically has been the center for managing primary and secondary research, is going through significant change. There is an increasing desire among CMOs to use documented customer decision...
Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Research from The CMO Club and Oracle Marketing Cloud shows that CMOs pay a great deal of attention to...
Here a stat. There a stat. Everywhere a stat, stat. We marketers sure love our stats. And why not, the right stats can reveal a lot and help us all do our jobs...
Here a stat. There a stat. Everywhere a stat, stat. We marketers sure love our stats. And why not, the right stats can reveal a lot and help us all do our jobs better or at the very least cause us to sit up and take notice. Notice I used the word right in my previous sentence. That's because stats are like data in that it's not the big data, it's the right data that matters most. Same logic applies here. Like any other topic under the sun there are no shortage of stats when...
Here a stat. There a stat. Everywhere a stat, stat. We marketers sure love our stats. And why not, the right stats can reveal a lot and help us all do our jobs better or at the very least cause us...
We’ve all heard the adage that if something can’t be measured, it doesn’t exist. But in today’s Modern Marketing world, simply having measurable data is not...
We’ve all heard the adage that if something can’t be measured, it doesn’t exist. But in today’s Modern Marketing world, simply having measurable data is not always enough. CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. How many of today’s CMOs are succeeding in becoming a data-driven marketing organization? Argyle Executive Forum, a leading peer-to-peer C-suite networking group, recently...
We’ve all heard the adage that if something can’t be measured, it doesn’t exist. But in today’s Modern Marketing world, simply having measurable data is not always enough. CMOs must challenge...
