One of the first things I was taught in marketing school was I am not marketing to myself; I am marketing to the target audience. It sounds fairly simple,...
One of the first things I was taught in marketing school was I am not marketing to myself; I am marketing to the target audience. It sounds fairly simple, right? Seems kind of straightforward. The moral is it doesn't necessarily matter what a marketer likes, what matters most is what the customer likes. Truth be told, I didn't attend marketing school and was never taught that lesson, at least verbatim. It's more of an inherent mantra that every marketer learns or should...
One of the first things I was taught in marketing school was I am not marketing to myself; I am marketing to the target audience. It sounds fairly simple, right? Seems kind of straightforward....
Over the years I have been accused of being hyperbolic in the titles of my posts. Not often but more than once. I can honestly state here today without one...
Over the years I have been accused of being hyperbolic in the titles of my posts. Not often but more than once. I can honestly state here today without one ounce of reservation that the word "hyperbole" will not be used to describe the title of this post. Hopefully Optimistic? Wow, such strong language. Well truth be told, they're not my words. They come from a recent white paper from The CMO Council and Microsoft entitled Making Personalization Possible. The Introduction...
Over the years I have been accused of being hyperbolic in the titles of my posts. Not often but more than once. I can honestly state here today without one ounce of reservation that the...
In his Forbes piece published in May, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at...
In his Forbes piece published in May, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes are trying out ABM, from expanded efforts in very large global companies to laser-focused go-to-market models in lean startups. The next question is whether ABM will go from being a trend to becoming a dominant strategy, forever replacing ‘spray and pray’ in the B2B mindset.” I...
In his Forbes piece published in May, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes...
Not long ago Scott Brinker, the mad scientist behind the now infamous martech landscape graphic released the latest version, this time going so far to name it...
Not long ago Scott Brinker, the mad scientist behind the now infamous martech landscape graphic released the latest version, this time going so far to name it the "Marketing Technology Landscape Supergraphic." Not sure why he added the word "super" but it more than likely has to do with the fact that there are 3,874 marketing technology solutions on the graphic itself. That number is up from 150 in 2011. That translates into an increase of over 2400%.... in just 5 years. ...
Not long ago Scott Brinker, the mad scientist behind the now infamous martech landscape graphic released the latest version, this time going so far to name it the "Marketing Technology Landscape...
A simple definition of the word relationship is "the way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each...
A simple definition of the word relationship is "the way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each other." Every single one of us have been in and are currently in a relationship. Could be a relationship with your significant other of course or with your dry cleaner or the guy who cuts your grass. In the business world, however, the relationship between a given brand and its agency is incredibly important and is changing...
A simple definition of the word relationship is "the way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each other." Every single one of us have been in...
At the recent NG CMO Summit, CMOs from across North America gathered to discuss how today’s marketing teams can reconnect, re-evaluate, and reengage with...
At the recent NG CMO Summit, CMOs from across North America gathered to discuss how today’s marketing teams can reconnect, re-evaluate, and reengage with customers. Throughout roundtables and keynote panel discussions, a few clear challenges emerged. Working as a team, attendees drew from experience and expertise to hone in on actionable ways to address these challenges. Challenge #1: Scaling today for tomorrow The breakneck speed at which CMOs have had to evolve over the...
At the recent NG CMO Summit, CMOs from across North America gathered to discuss how today’s marketing teams can reconnect, re-evaluate, and reengage with customers. Throughout roundtables and keynote...
For those who don't know I have written for the Forbes CMO Network for the past 7+ years and in that time I have interviewed hundreds and hundreds of CMOs and...
For those who don't know I have written for the Forbes CMO Network for the past 7+ years and in that time I have interviewed hundreds and hundreds of CMOs and marketing leaders from all walks of life - B2C and B2B alike. And while hot topics have come and gone over the years, this may be the most important thing a CMO can do right now and in the foreseeable future: Foster and encourage ingenuity and innovation. Face it our world is changing at warp speed and while many of us...
For those who don't know I have written for the Forbes CMO Network for the past 7+ years and in that time I have interviewed hundreds and hundreds of CMOs and marketing leaders from all walks of life...
Being a marketer as well as a journalist I am always looking for story lines. I am on constant vigil as well for ways to blend the world of pop culture and...
Being a marketer as well as a journalist I am always looking for story lines. I am on constant vigil as well for ways to blend the world of pop culture and sports with the world of marketing — to demonstrate how something that occurs on a playing field can have a direct correlation to the world of marketing and in this case, the CMO. When Villanova's Kris Jenkins hit the game-winning three point shot last night to give the Wildcats their 2nd NCAA Men's Basketball...
Being a marketer as well as a journalist I am always looking for story lines. I am on constant vigil as well for ways to blend the world of pop culture and sports with the world of marketing — to...
The importance of leading the customer experience cannot be understated. However, if the CMO steps into this role, there are risks along with rewards. It may...
The importance of leading the customer experience cannot be understated. However, if the CMO steps into this role, there are risks along with rewards. It may mean, in some organizations, that you’ll have to start by wearing a flak jacket to repel those who want to do you in. While that sounds harsh, those who have tried to lead new initiatives, like social media, have been seen in the organization as early adopters. Here are the 5 things you as a CMO need to be on the lookout...
The importance of leading the customer experience cannot be understated. However, if the CMO steps into this role, there are risks along with rewards. It may mean, in some organizations, that you’ll...
