Oracle CX Marketing recently had the chance to catch up with Julia Stead, CMO of Allocadia. We discussed how CMOs should view their roles as a driver of...
Oracle CX Marketing recently had the chance to catch up with Julia Stead, CMO of Allocadia. We discussed how CMOs should view their roles as a driver of business growth, define what success is in that role, and what they should focus on.
Oracle CX Marketing recently had the chance to catch up with Julia Stead, CMO of Allocadia. We discussed how CMOs should view their roles as a driver of business growth, define what success is in that...
Fewer resources and uncertainty demand marketers prioritize efforts like never before. Marketers should be more strategic with their time, people, and dollars...
Fewer resources and uncertainty demand marketers prioritize efforts like never before. Marketers should be more strategic with their time, people, and dollars right now. This is where investment data comes in. What is it and how should you prioritize it?
Fewer resources and uncertainty demand marketers prioritize efforts like never before. Marketers should be more strategic with their time, people, and dollars right now. This is where investment...
Marketing teams are making adjustments to how they work right now & meeting virtually is just one of them. Take a look at 4 insights I’ve gleaned from my team.
My first 30 days at Oracle in a virtual work environment have changed, or reaffirmed, many values I’ve held as a leader for a long time—for the better. Here are...
My first 30 days at Oracle in a virtual work environment have changed, or reaffirmed, many values I’ve held as a leader for a long time—for the better. Here are three lessons I’ve learned that we thought others may find useful.
My first 30 days at Oracle in a virtual work environment have changed, or reaffirmed, many values I’ve held as a leader for a long time—for the better. Here are three lessons I’ve learned that we...
Take inspiration in these trying times from CMOs who are displaying fine examples of crisis management and leadership.
Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. We wanted to talk...
Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. We wanted to talk marketing, but we ended up talking about a whole lot more than that—from content to job hopping to how he got his start.
Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. We wanted to talk marketing, but we ended up talking about a...
We had the privilege of speaking with Bob Kraut, long-time marketing leader and 2014 recipient of the CMO Club’s CMO of the year, about marketing in a...
We had the privilege of speaking with Bob Kraut, long-time marketing leader and 2014 recipient of the CMO Club’s CMO of the year, about marketing in a non-marketing world. Hear what he had to say.
Some of the more popular and traditional marketing strategies might plateau after a while. They can also become expensive for a typical marketing budget. If...
Some of the more popular and traditional marketing strategies might plateau after a while. They can also become expensive for a typical marketing budget. If you’re looking to cut costs and see better results, it might be time to reach for some unconventional (often called guerilla) marketing tactics. Doing so requires a focus on creativity and resourcefulness to reduce your marketing budget while boosting your ROI. Here are eight unconventional marketing tactics you might...
Some of the more popular and traditional marketing strategies might plateau after a while. They can also become expensive for a typical marketing budget. If you’re looking to cut costs and see...
A 2017 study showed that CMOs are facing the shortest lifespan in the C-suite. This is due, in large part, to the rapid transformation of marketing technologies...
A 2017 study showed that CMOs are facing the shortest lifespan in the C-suite. This is due, in large part, to the rapid transformation of marketing technologies and practices. As a result, many CMOs are turning to data to prove their worth and demonstrate marketing ROI. However, in order to prolong your tenure to work, it’s important to know what data is the most impactful to bring to the C-suite. Find out what four things a CMO can do to ensure they have a place with their...
A 2017 study showed that CMOs are facing the shortest lifespan in the C-suite. This is due, in large part, to the rapid transformation of marketing technologies and practices. As a result, many CMOs...
