Here are the three key ways that marketing and finance teams can come together to create a positive business impact.
Oracle Marketing spoke with Lantané Conant, CMO of 6sense, about how she became a CMO, how she ended up at 6sense, and how they do ABM differently.
The global pandemic has changed nearly everything for CMOs, forcing them to scramble as consumers shift even more to online shopping. Meanwhile, CEOs are...
The global pandemic has changed nearly everything for CMOs, forcing them to scramble as consumers shift even more to online shopping. Meanwhile, CEOs are pressuring their marketing chiefs to find strategies for recovery. At our recent CX Virtual Summit for Asia, I had an insightful conversation with Jojo Concepcion, CEO of our customer Concepcion Industrial Corporation (CIC), about the intersection of customer experience software and the need for businesses to make...
The global pandemic has changed nearly everything for CMOs, forcing them to scramble as consumers shift even more to online shopping. Meanwhile, CEOs are pressuring their marketing chiefs to...
Oracle CX Marketing recently caught up with Melissa Sargeant, CMO of Litmus. Our conversation ranged how data changed the world of marketing forever to...
Oracle CX Marketing recently caught up with Melissa Sargeant, CMO of Litmus. Our conversation ranged how data changed the world of marketing forever to marketing’s importance to a business to how marketers should seek deep human connections with customers.
Oracle CX Marketing recently caught up with Melissa Sargeant, CMO of Litmus. Our conversation ranged how data changed the world of marketing forever to marketing’s importance to a business to...
What can digital marketers and CMOs learn from Albert Einstein and how can they apply it to their work?
Oracle CX Marketing recently had the chance to catch up with Julia Stead, CMO of Allocadia. We discussed how CMOs should view their roles as a driver of...
Oracle CX Marketing recently had the chance to catch up with Julia Stead, CMO of Allocadia. We discussed how CMOs should view their roles as a driver of business growth, define what success is in that role, and what they should focus on.
Oracle CX Marketing recently had the chance to catch up with Julia Stead, CMO of Allocadia. We discussed how CMOs should view their roles as a driver of business growth, define what success is in that...
Fewer resources and uncertainty demand marketers prioritize efforts like never before. Marketers should be more strategic with their time, people, and dollars...
Fewer resources and uncertainty demand marketers prioritize efforts like never before. Marketers should be more strategic with their time, people, and dollars right now. This is where investment data comes in. What is it and how should you prioritize it?
Fewer resources and uncertainty demand marketers prioritize efforts like never before. Marketers should be more strategic with their time, people, and dollars right now. This is where investment...
Marketing teams are making adjustments to how they work right now & meeting virtually is just one of them. Take a look at 4 insights I’ve gleaned from my team.
My first 30 days at Oracle in a virtual work environment have changed, or reaffirmed, many values I’ve held as a leader for a long time—for the better. Here are...
My first 30 days at Oracle in a virtual work environment have changed, or reaffirmed, many values I’ve held as a leader for a long time—for the better. Here are three lessons I’ve learned that we thought others may find useful.
My first 30 days at Oracle in a virtual work environment have changed, or reaffirmed, many values I’ve held as a leader for a long time—for the better. Here are three lessons I’ve learned that we...
