Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation.
The Chief Marketing Officer wears many hats — as the role of a marketer, salesperson and community manager are intertwining in today’s digitally driven market. The CMO is challenged to lead demand generation and drive successful selling initiatives.
Rapidly emerging engagement channels force marketing executives to think more creatively to bridge the gaps of all communication initiatives. Today’s B2B buyers are information-inundated and empowered to make intelligent buying decisions — challenging the role of the CMO to be a cohesive, all-encompassing connecting point.
Progressive CMOs are leveraging social, mobile, content and traditional marketing vehicles to empower buyers, cultivate a greater role in the discovering process and enable sales to effectively close deals. Check out some of the marketing mavens leading the pack—the CMOs to watch and follow.
Author of the book “Everything I Know About Marketing I Learned From Google,” Goldman runs corporate marketing, product marketing, trade marketing and public relations. Kenshoo recently secured $12 million in late funding, which will be allocated to supporting growth in 2013.
Co-author of the book “Go Mobile”, Hopkins is a data-driven online marketing pro. She drives marketing initiatives initiatives via the blogosphere, the social mediasphere and search engines to cultivate a more active role in the discovery process of potential buyers.
Recognized as one the “Most Influential US-Irish American Leaders” by Business & Finance magazine, and a “Top 100 Irish Americans in Business” by Irish America magazine, Molloy builds sales enablement, B2B strategy, and executive engagement programs at the digital marketing agency.
A key voice in the performance marketing space, the founder and CMO leads all sales and marketing activity at Acquisio. He started his Internet marketing career while working on his Ph.D. in cognitive sciences. Poirier is a thought leader in PPC, CPA and SEM optimization.
Earlier this year Quintos took the helm of all global line marketing, expanding her role from global staff role. Quintos emphasizes growth by tapping IT, as well as marketing and sales enablement.
Also the chief strategy officer at Corporate Visions, Riesterer is the Co-author of “Conversations That Win the Complex Sale & Customer Message Management.”Riesterer drives strategic development through thought leadership, positioning and product development. A proponent of marketing through storytelling, Riesterer’s creds include a degree in Mass Communications and Journalism from the University of Wisconsin-Milwaukee.
Savitt took the CMO post at Yahoo! In August 2012. The founder of social commerce startup Lockerz, she also held executive posts at American Eagle Oufitters. Rumor has it Savitt could help Yahoo! monetize photo sharing via its Flickr asset.
What do modern CMOs have in common? Social savvy. Get your free download of the Grande Guide for the Social CMO here to learn more.