Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering. Understanding how users are using the service is key to developing such a plan.
ManageFlitter analyzed over 7000 Google Plus users linked to their system and showed that the average daily public posts per user has dropped from 0.68 to 0.40 when comparing the last 2 months. The service does not appear to be waning in popularity however, with account linking growing at 234 accounts per day.
Google Plus has positioned itself in between the social and conversational aspects of Facebook and the very public , mostly one-way newsfeed of Twitter. The chart shows that G Plus users appear to be using the service more like Facebook with targeted sharing being the trend.
What does this mean to Marketers?
If limited sharing is the dominant culture on Google Plus, then there might be an opportunity to use the tool for targeted messaging. Strategies that work on Facebook are likely to translate well. Post commenting and re-sharing is much closer to Facebook than to Twitter. A few weeks ago, Jesse Noyes posted a blog about the subject and it’s very much worth reviewing.
With the launch of the G+ API this week, tools for automation and analysis on the network will inevitably start popping up offering even greater social media insight, which is great for data-driven marketers like you and me!
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