Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

[Chart] Can Google's +1 Catch Up With The Facebook "Like"

Egan Cheung
Manager, Revenue Performance Analytics

With much fanfare, Google launched it's equivalent of the Facebook "Like" to websites, blog posts and more recently. (We wrote about the topic here.)

While the move got plenty of press, Google has a lot of catching up to do with the Facebook "Like", which shows no signs of slowing down.

The people behind builtwith.com are actively tracking adoption of technologies across the web, including widgets like Facebook Like, Add This, Twitter, and Google's +1. Google is already seeing healthy growth with 2.6% of sites embedding the button so far.

But the Facebook proliferation of the like button continues, growing their penetration of top visited websites from 1% to 10 % in just one year. Google's past attempts at social have fallen short; even if they manage to get wide adoption of button placement, they still need to compel people to click them. Maybe this week's launch of the highly anticipated Google+ Project will help propel them forward.

Luckily, as marketers, we don't have to choose a winner - there is little downside to adding a +1 widget to your content.  In fact, the addition of yet another way to understand our buyers' digital body language is a remarkable long term opportunity for those ready to listen and learn. This week we launched a textbook for just that purpose: the Social Media ProBook.

Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here.



Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.