With much fanfare, Google launched it's equivalent of the Facebook "Like" to websites, blog posts and more recently. (We wrote about the topic here.)
The people behind builtwith.com are actively tracking adoption of technologies across the web, including widgets like Facebook Like, Add This, Twitter, and Google's +1. Google is already seeing healthy growth with 2.6% of sites embedding the button so far.
But the Facebook proliferation of the like button continues, growing their penetration of top visited websites from 1% to 10 % in just one year. Google's past attempts at social have fallen short; even if they manage to get wide adoption of button placement, they still need to compel people to click them. Maybe this week's launch of the highly anticipated Google+ Project will help propel them forward.
Luckily, as marketers, we don't have to choose a winner - there is little downside to adding a +1 widget to your content. In fact, the addition of yet another way to understand our buyers' digital body language is a remarkable long term opportunity for those ready to listen and learn. This week we launched a textbook for just that purpose: the Social Media ProBook.
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