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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

  • April 4, 2011

CB2 is riding high

20110322_CB2.jpg

From: CB2

Subject Line:
Introducing our new vintage-inspired modern city bikes.

Date: Tuesday, March 22, 2011

What's not to love with this cute email from CB2? It jumped out at me for a few reasons:
1) The bright colors
2) The fresh imagery
3) The well-supporting secondary products
4) CB2 makes bikes?!

And when I got home from work, the CB2 catalog had arrived with the same image on the cover! Looks like they have their marketing channels well-synced.

The only thing I would recommend they do differently is (of course) include more HTML where possible.

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