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Cross Channel Marketing
November 8, 2013
Got a winning email or cross-channel marketing design? Be part of our 2014 Look Book
For the first time ever, we're opening up submissions to the public for our 2014 Look Book, a compilation of the most innovative, smart and beautiful email and cross-channel marketing designs that exist today.
Check our most recent Look Book here:
As you can see, this isn't a list that we slap together in a short timeframe, rather it's curated very carefully by experts in the field who have a pulse on what's not only smart marketing design, but what's truly trending and defining the future of how marketers engage and delight consumers.
So, here's your chance to be part of this year’s Look Book! Send us examples of outstanding creative in email, and cross channel campaigns – and you could see your submission in this year’s collection.
In order to be eligible, your submissions must qualify for at least one of the below criteria. All submissions must be accompanied by an image of the work, and submitted through this form.
- Innovative execution: these messages showcase cutting-edge creative design and/or coding, from video-in-email to horizontal scrolling and beyond.
- Smart content: these messages include exceptional, relevant, on-brand content, be it useful, interesting, personalized, clever, humorous...the messaging goes beyond simple selling.
- Mobile-aware: these messages are designed intelligently, with the smartphone and tablet experiences in mind.
- Multi-touch: this is a series of at least three email messages that engage a customer over time, creating a solid brand relationship.
- Cross channel: these integrated campaigns employ more than one channel, including touch points across email, mobile, social, web and/or display.
We’re collecting submissions through November 29, and will announce those that make the cut at the beginning of December – the Look Book will be published at the beginning of 2014.
And remember, this year we're encouraging submissions that include creative elements of a cross-channel campaign, including emails, mobile (SMS, mobile ads, mobile email), display ads, social media promotions etc.
Need more inspiration/examples? Check out our 2011 edition.
If you have questions about the process, please leave a comment below.