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Building buzz around Black Friday in the store

A picture is worth a thousand words, so here are four pictures showing what one US-based home improvement retailer is doing to drive anticipation, excitement and ultimately transactions for this week’s big Black Friday event.

The Home Depot has the center of many aisles clogged with pallets upon pallets draped in black plastic with signs encouraging their in-store shoppers to come back on Friday.

ryan hoffman 1

ryan hoffman 2ryan hoffman 3ryan hoffman 4It’s a great execution, and it makes tons of sense when you see that in our most recent study, Holiday Research 2014 Part 1: Unwrapping Shopper Plans, 52% of holiday shoppers reported that they find out about Black Friday sales is in the store. In Store is the third highest, just behind TV and Newspaper/Magazine, and just ahead of Email.

What could have made it even better? Social was noticeably absent from the placards adorning the tops of these black-plastic wrapped stacks future presents. Calls-to-action telling me to take pictures (like I did) and share them on Facebook, Twitter and Instagram would further the reach of this awesome display of holiday joy.

After all, The Home Depot is all about stuff I want for myself and how else am I going to let my wife know that she needs to get me the DEWALT 15-Amp 12-inch Double Bevel Sliding Miter Saw? (Too bad she doesn’t read my blog posts…)

Be sure to follow me on Twitter @ryanhofmann as I go out into the fracas on Black Friday and share what retailers are doing.

Main image source: wp.production.patheos.com

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