On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.
Working with influencers is a balance between giving and taking. Instead of immediately looking for something from them, focus on what they want, not what you want, says Ian. Initially, when building a relationship with influencers, you want to offer them something of value—something that’s actually useful to them.
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For more tips to help you get started on influencer marketing, don’t miss the 5 Key Q&As About Influencer Marketing Success.