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  • October 29, 2009

Bird Watching: How to measure the success of subject lines

If you’re not on Twitter yet, here are the kinds of conversations that you’re missing:

@RetailEmailBlog >> Confused when people say a subject line is better because it produced more opens. The best one produces more conversions.

@jbillingsley >> @RetailEmailBlog The best one's produce the most revenue, profitably. :) Don't forget AOV and margin!

@stiggy1 >> RT @RetailEmailBlog: Confused when people say a subject line is better because it produced more opens. The best produces more conversions.

@glennedley >> RT @RetailEmailBlog Confused when people say a subject line is better because it produced more opens. The best 1 produces more conversions.

@EmailKarma >> @RetailEmailBlog depends on your goals. Sometimes all you want is opens.

@RetailEmailBlog >> @jbillingsley True enough. My point is you have to move beyond email metrics to business metrics to measure email success of subject lines.

@LorenMcDonald >> RT @RetailEmailBlog My point is U have to move beyond email metrics 2 biz metrics to measure email success of subject lines (LM: agree!)

@justinpremick >> @RetailEmailBlog agree in broad sense, but to what extent does the rise of engagement metrics for deliverability change that?

@sharonmostyn >> RT @LorenMcDonald @RetailEmailBlog U have to move beyond email metrics 2 biz metrics to measure email success of subject lines (LM: agree!)

@MarkatEMR >> @justinpremick @RetailEmailBlog Working out the blend of metrics that best defines *long-term* email success is a challenge

@RetailEmailBlog >> @justinpremick Great point. Engagement metrics are changing the game, but I still think you have to move beyond opens to clicks, fwds, etc.

@dusty_scott >> RT @RetailEmailBlog: Confused when people say a subject line is better because it produced more opens. The best one produces more conversions

@indie_preneur >> @RetailEmailBlog -- I think it's more that those people are confused about what metrics they are considering for a campaign to be effective.

Want to join the conversation? Just reply to @RetailEmailBlog to chime in.
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