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  • May 28, 2009

Bird Watching: Greetings in emails

If you’re not on Twitter yet, here are the kinds of conversations that you’re missing:

@RetailEmailBlog >> Is there anything that makes you feel more anonymous and not valued than being addressed as dear “Valuable Customer”?

@nerdec >> @RetailEmailBlog Dear $firstname, $lastname :D

@ireton >> @RetailEmailBlog Dear ....

@KDepp >> @RetailEmailBlog Yes - "Dear Friend"!!

@ddayman >> RT @RetailEmailBlog: Is there anything that makes you feel more anonymous and not valued than being addressed as dear “Valuable Customer”?

@DaveMcCue >> @RetailEmailBlog I would say "Or Current Resident" is even worse, haha

@semperfifi >> RT @RetailEmailBlog: Is there anything that makes you feel more anonymous and not valued than being addressed as dear “Valuable Customer”?

@Lukes_Tweets >> @RetailEmailBlog How about when I get just Dear , -No name just dear.-At least it said something. Think @StephanieSam posted abt it today

@jacaldwell >> RT @DaveMcCue: @RetailEmailBlog I would say "Or Current Resident" is even worse, haha (jac: or stupid poopyhead)

@email_queen >> @RetailEmailBlog how bout "Greetings Subscriber!" that's right up there with "Valuable Customer". Why not just say "Greetings Earthling"! :)

@JackieFast >> @RetailEmailBlog Being addressed as 'Dear NAME'. I've seen it done. Embarrassing, if not slightly humorous.

@gruidl >> @RetailEmailBlog Valuable Customer is terrbile. I use personalization, but when no name is present, entire copy line switches to avoid "VC"

@RetailEmailBlog >> @ireton @nerdec @JackieFast You're right that broken personalized greetings are even worse! Totally dehumanizing.

@bbrophy >> @RetailEmailBlog Rhetorical, I know, but....What about "Dear ," because they didn't utilize a default and I never gave them my name?
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