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The latest in marketing strategy, technology, and innovation.

  • March 7, 2009

Bird Watching: Email's role in marketing mix

If you’re not on Twitter yet, here are the kinds of conversations that you’re missing:

@dtboyd >> Agree or disagree with me in my article today? Why E-mail Marketing Is Not the Center of the Universe http://idek.net/48T

@eROI >> RT @dtboyd Agree or disagree with me in my article today? Why E-mail Marketing Is Not the Center of the Universe http://idek.net/48T

@LorenMcDonald >> @dtboyd Agree - don't think email has ever been the center of the universe - if it was we wouldn't have the ROI/Resource Imbalance issue

@StephanieSAM >> Agree email is best in a campaign/multi media. RT @dtboyd: Agree/disagree, Why E-mail Is Not the Center of the Universe http://idek.net/48T

@iancreek >> @eROI I agree with your article today http://idek.net/48T. Some extremely good points. Thumbs up!

@RetailEmailBlog >> @dtboyd Mostly agree. Letting customers consume messages across platforms is good, but the most effective messaging varies per platform

@dtboyd >> @RetailEmailBlog The most important part is the medium that works best with the campaign goals. I HEART email but it is not omnipotent.

@dtboyd >> @LorenMcDonald Wanted to be clear from an email marketers' standpoint that we are not platform/messaging snobs. All boats rise with the tide

@LorenMcDonald >> @dtboyd Agree, on the flip side, I actually do think that smart email marketers will become fulcrum of their co's digital/social messaging

@dtboyd >> @LorenMcDonald I would love to see that. I am seeing that with folks like you, Sam, DJ, Fred, Erik etc. In a corp that would be great.

@alexcwilliams >> @dtboyd Nice article in Emarketing & Commerce today. Love the pic http://burnurl.com/UtYoxD

@RetailEmailBlog >> @dtboyd I totally agree. Email isn't right for all messages at all times. Every channel has strengths and weaknesses.

@tabsharani >> RT @RetailEmailBlog: @dtboyd I totally agree. Email isn't right for all messages at all times. Every channel has strengths and weaknesses.

@tabsharani >> @dtboyd, @retailemailblog, remember what we learned at EIS, that Email can be used as a leading indicator for other markting channels.

@4Stefan >> RT: @dtboyd: Why E-mail Marketing Is Not the Center of the Universe: http://snipurl.com/d9u53 Agreed: a means to an end, not the only one
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